Vivid Vision

My Books Have Arrived…

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33bThanks SO much to everyone who helped make Double Double happen.

The first hard cover versions arrived today – they’re being shipped to bookstores online & offline today – pretty exciting…

These are the folks I need to thank…

Akash Sablok Joshua Burnett
Alan Remer Judi Richardson
Alana Winter Junior Gupta
Albert Koopman Ken Bautista
Alex Shippillo Ken Sim
Alex Wray Kevin Carter
Alexis Neeley Kevin Geddes
Allison Nazarian Kimbal Musk
Alycia Edgar Kimmer Appleton
Amy Chan Kristi Herold
Andrea Baxter Laura Roeder
Andrew Sherman Laura-Lynn Tyler Thompson
Andy Levine Lee Prosenjak
Arnout Orelio Les McKeown
Ashley Denief Lucy Cornell
Ashley Perona Maher Daoudi
Belinda Miller-Foey Marc Russo
Ben Hopper Marie Wiseman Prairie
Ben Hoskins Mark Moses
Ben Houta Mark Rubin
Boris Wertz Mary Mowbray
Brad Whitmore Matt Fraser
Brian Scudamore Matt Stewart
Brock Bulbuck Michael Caito
Brock Chapman Michael Jagger
Bruce Chisholm Michael Romley
Bruce Sellery Michael Schneider
Cathy Hirst Michel Falcon
Chris Morgan Michelle Rodger
Chuck Hall Mike Drever
Clint Drawdy Mo Fathelbab
Clint Greenleaf Natalie Sisson
Conor Neill Nik Van Haeren
Corey Bell Paul Guy
Dan Lionello Paul Hayman
David Chalk Peter Shankman
David Crombie Praveen Kaler
David Harrop Praveen Varshney
David Hassell Razor Suleman
David Mammano Rebecca Page
Dawn Mucci Rich Schiavo
Debra Milne Richard Cooper
Don Darby Rick Broadhead
Doug Davidoff Rob Hunt
Drew Boyles Rol Miller
Eliot Burdett Ron Martin
Eric Patel Roy Kime
Evan Rudowski Samantha Smith
Frank Stillone Sarah Robinson
Gini Dietrich Scott Allison
Gregg Johnson Scott Bornstein
Greig Clark Scott Damron
Helen Sheridan Scott Homenick
Ian Portsmouth Scott MacDonald
J Williams Scott Mossip
Jack Daly Sean Costello
Jade Anderson Sebastien Tondeur
Jade Mulcair Shami Sandhu
Jake Boxer Shane Gibson
James Jones Shannon Gavin
Jane Sydie Shawn Lane
Jasen Ko Shelly Random
Jason Abernathy Simon Sinek
Jason Beans Stephen Norris
Jason Billingsley Steve Rogers
Jeannette Montgomery Steve White
Jesse Korzan Sunny Cervantes
Jillian Dixon Boxer Susan Mealer
Jim Courtney Terry Smith
Jim Ward Tim Danley
JL Vanhulst Tim Ferriss
Joe Stellega Todd Herold
John DeHart Tonia Brown
John Herold Tony Ricciardi
John L. McCarty Tressa Ruehs
John Rose Tyler Wright
John Stepleton Verne Harnish
Jonathan Kay Victoria Klaussen
Josh Friedman Yanik Silver

When To Sell Your Company

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34bLast year while I was at a Global YPO event, I met THE go-to guy that YPO members use to help them sell their companies.

Over the year I started to learn a little more about why & when to sell…

 

Why Owners Sell Their Company

The Owner May Be Looking For:

  • More time
  • More liquidity
  • Diversification of risk
  • More stimulating (i.e. international?) work environment
  • Access to ‘C’ suite
  • Retirement/semi-retirement
  • More capital (i.e. lead industry roll-up)
  • Technology/Intellectual Property (IP) to gain efficiencies
  • Pure old fashioned boredom

When owners start answering yes to these, then selling or mergers may be an option to consider.

Sometimes it’s even clearer and they KNOW it is time to sell

  • A compelling event/reason to sell that has occurred?
  • Could be a succession issue
  • One of the “five D’s”:

o   Death

o   Divorce

o   Disability/disease

o   Debt

o   Disenchantment/deciding to do more with their life
How to Get the Business Ready For Sale Strategically?

  • Identify strategic investors and understand how they could value the business to their shareholders at a level much higher than you value your business at
  • Get your vision clarified for what a strategic transaction would mean to all shareholders
  • Required vs. preferred outcomes identified (i.e. What do you NEED, and what would you LIKE) in order to sell

Why This Is A Good Economy to Sell the Company?

  • Cash and corporate reserves are at the highest they have been at in the history of the world
  • Private Equity firms, that have identified expertise areas/that can be strategic, are coming to a point where they need to deploy their funds, or return them (use it or lose it)
  • As the world gets smaller, more international buyers emerge; leverage the international environment and how your products, intellectual property (IP), geographic location, cost advantages, technology, management skill sets bring value to international buyers
  • And my opinion (and I’m an optimist) but I see a double dip coming soon, which means values drop fast…

What are you thinking of doing with your business?

Vivid Vision Hall of Fame

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35bSome companies I have coached on creating a Vivid Vision (formerly Painted Picture) have done an amazing job.

Red Balloon Days in Sydney, Australia, did a great job with their Vivid Vision.  They made it jump off the page by having a designer use creative typography–cool fonts, animation, colors and varied type sizes–to keep the reader engaged and excited.  Email me if you’d like to read it.

Nurse Next Door in Vancouver, Canada, did a brilliant job constructing their Vivid Vision. They brought it to life by creating a simple PowerPoint slide show complete with audio where co-founder Ken Sim reads out the Vivid Vision while it’s being highlighted with photos and graphics. The visuals are an excellent feature, and get the reader engaged while anchoring ideas. I wasn’t a huge fan of the Tina Turner song they used (Kidding! Sort of) – but loved when they shared their Vivid Vision on YouTube.

Sebastian Tondeur, the CEO of MCI based in Geneva, filmed a fantastic introduction to his company’s Vivid Vision.  He stood in front of a green screen, and then had company graphics inserted.  He explained what the Vivid Vision was and why he’d written it.  Sebastian’s company was operating in twenty-five countries when I helped him write the Vivid Vision. Afterwards, he brought me to a company meeting to meet with the leaders of each country’s division so I could explain the idea behind the concept of a Vivid Vision to them.  It was a great way to introduce the idea and instantly start to trickle it down to all eight hundred employees.

All of the Vivid Vision Hall of Famers did exactly what you’re supposed to do with the exercise: they pushed beyond the drab corporate-speak and confining metrics, and answered the simple question, “What’s really possible for our company?”

See your Vivid Vision as the ultimate opportunity to make your company shine.

What’s Unwavering Vision Mean?

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36bA great example of 1-800-GOT-JUNK?’s Vivid Vision (formerly Painted Picture) in action was when one of our amazing marketing managers Andrea Baxter said, “Can you imagine our company name on Starbucks cups?” I thought she was kinda nuts for suggesting such an idea, but I didn’t say anything.  When she said, “Don’t worry about how it’ll happen. As long as you can see it three years from now, I’ll make it happen,” I knew she was nuts, but I loved her passion and conviction.

A few months later Andrea told us we’d soon be on ten million Starbucks cups across North America–for free–with a quote and the 1-800-GOT-JUNK? name on it.  Nice!

Here’s the cool part:  Starbucks told Andrea that they’d put a quote from our founder on the cups but not the company name. In response, Andrea told Starbucks, “No, you have to put the company name on the cup!  That’s part of our vision.  It says so on our wall!” She sent Starbucks a picture of the 1-800-GOT-JUNK? ‘Can You Imagine?’ wall and convinced them to include the company name. Her belief in the idea helped the company achieve our goal of getting 1-800-GOT-JUNK? on ten million cups of Starbucks coffee.

Brian’s quote on Starbucks cups:  “It’s difficult for people to get rid of junk. They get attached to things and let them define who they are. If there’s one thing I’ve learned in this business, it’s that you are what you can’t let go of.”  Brian Scudamore, CEO, 1-800-GOT-JUNK?

Make your Vivid Vision stick.  An unwavering vision that comes to pass will be celebrated 100 times more than something you’re willing to compromise on.

Big Thinkers Can’t Speak

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At Burning Man 2010, I learned that thinkers don’t get their points across to do’ers.

Thinkers, who ramble on about their brilliant (which they are) ideas, just end up with a lot of other brilliant thinkers saying ‘ya, totally, I agree’.

However, the do’ers have no idea what the thinkers have said, are to embarrassed to say so… and nothing get’s done.

Net/Net: Lots of brilliant ideas swirling around with no one doing anything about them.

It’d sure be great if the thinkers could dumb it down for us do’ers a bit.

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book-4

Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable

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We all know that meetings suck, right?

You hear it all the time. It’s the one thing that almost everyone in business can agree on.

Except it’s not actually true… 

Meetings don’t suck.

We just suck at running meetings.   

When done right, meetings not only work, they make people and companies better.

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

In the process, you’ll turn meetings that suck into meetings that work. 

In life, we always hear about people who’ve made huge decisions from their gut – without data.Today, I want you to make a decision, not only from your gut, but also from some data.  A decision that is only $12 per employee but will be priceless for your business.

Right now, your gut is telling you something is wrong with your company’s meetings.  You KNOW everyone complains about meetings.

People HATE going to them, they HATE running them, and they really have NO idea which meetings are truly necessary but they hold meetings simply because they think that is what they SHOULD do.

Even some of the smartest CEOs in the world complain about meetings – Elon Musk publicly told employees at Tesla & SpaceX to walk out of meetings if they weren’t being run properly.

I sent Elon a message saying that wasn’t going to fix anything – the key is to fix the root of the problem – NOT continue to ignore why meetings suck.

A Meeting is – Any phone call, video call or occasion where 2 or more people meet to discuss or work-through office topics.

Most employees on average spend 1-2 hours per day in meetings.

And likely, none of those employees – front-line staff or leaders – have had any training on how to attend meetings or participate in them, LET ALONE How to RUN THEM.

Consider this…

If the Average employee spends just 1 Hour per day in meetings – that’s 1/8th of their time.

If the Average employee earns $50,000 per year.

And they’re spending 1/8th of their time in meetings, that means you’re paying $6,250 dollars per year for just ONE employee to attend meetings.

The reality is, employees spend 1/8th of their time – and 1/8th of your company’s payroll – doing something they have literally NO idea how to do.

The Reality is…

95% of employees are booking & leading meetings – and they have NEVER been trained on how to run them.

95% of employees have had NO training on how to show up and participate in the meetings they attend daily.

And 95% of employees and companies have no idea what meetings are even necessary to hold.

Meetings CAN be hugely effective – IF you know how to run them

Meetings don’t SUCK, we just SUCK at running meetings. 

Investing $15 per employee – to help ensure the $50,000 a year you spend on them is an obvious and easy choice.

This could be the most impactful $15 you’ll ever spend and will save the company’s money, time and resources instantly.

Buying a copy of Meetings Suck for 100% of your employees and having them read it this month will have a huge impact on your company’s success.

book-5

Free PR: How To Get Chased By The Press Without Hiring A PR Firm

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Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. 

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. 

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. 

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: 

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps 

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. 

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company.

What they’re saying:

“I think PR is the core for promoting any business. Public relations acquires customers! That’s what’s cool about this book.”

– Kevin O’Leary,  Shark on ABC’s Shark Tank

“The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for.”

– Peter Shankman, Founder, Help a Reporter Out (HARO)

“Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it.”

– Dan Martell,  Serial Entrepreneur & Investor (Intercom.io, Unbounce)

“I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team.”

– Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

book-3-1

Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

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Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. 

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how. 

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. 

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers or how it will happen, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. 

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.

miracle-morning

The Miracle Morning for
Entrepreneurs: Elevate Your SELF to
Elevate Your BUSINESS

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READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.

READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.

THESE SIX DAILY PRACTICES WILL FUEL YOUR EFFORTS TO CREATE AND SUSTAIN POSITIVE CHANGE IN YOUR LIFE.

Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.

DEVELOP A VISION FOR YOUR BUSINESS, AND BECOME THE INFLUENTIAL AND INSPIRING LEADER YOU WERE ALWAYS MEANT TO BE.

The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level by first taking yourself to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side.

Start giving your business and your life the very best opportunities for success, right now.

double-double

Double Double: How To Double Your Revenue And Profit In 3 Years Or Less​

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A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.