A great example of 1-800-GOT-JUNK?’s Vivid Vision (formerly Painted Picture) in action was when one of our amazing marketing managers Andrea Baxter said, “Can you imagine our company name on Starbucks cups?” I thought she was kinda nuts for suggesting such an idea, but I didn’t say anything. When she said, “Don’t worry about how it’ll happen. As long as you can see it three years from now, I’ll make it happen,” I knew she was nuts, but I loved her passion and conviction.
A few months later Andrea told us we’d soon be on ten million Starbucks cups across North America–for free–with a quote and the 1-800-GOT-JUNK? name on it. Nice!
Here’s the cool part: Starbucks told Andrea that they’d put a quote from our founder on the cups but not the company name. In response, Andrea told Starbucks, “No, you have to put the company name on the cup! That’s part of our vision. It says so on our wall!” She sent Starbucks a picture of the 1-800-GOT-JUNK? ‘Can You Imagine?’ wall and convinced them to include the company name. Her belief in the idea helped the company achieve our goal of getting 1-800-GOT-JUNK? on ten million cups of Starbucks coffee.
Brian’s quote on Starbucks cups: “It’s difficult for people to get rid of junk. They get attached to things and let them define who they are. If there’s one thing I’ve learned in this business, it’s that you are what you can’t let go of.” Brian Scudamore, CEO, 1-800-GOT-JUNK?
Make your Vivid Vision stick. An unwavering vision that comes to pass will be celebrated 100 times more than something you’re willing to compromise on.