Archives for June 2010


118bTom Peters, in his bookIn Search of Excellence: Lessons from Americas Best Run Companies”, which was one of the first business books I ever read talked about management by walking around – MBWA.  It became the big buzz word 25 years ago and is still used today.

MBWA got into the fact that management tended to sit at their desks in private offices, or in board rooms with other managers who spent their time in private offices, and they made decisions about the business without having any real insights into the day-to-day or what the employees actually thought or did.

A mentor of mine Albert Koopman taught me about the South African way of leading teams.  And it’s very different from the American autocratic/paternalistic style where leaders decide, and leaders tell subordinates what to do, and then hold them accountable to do it.

As Albert explained to me, in South Africa the largest majority of the workforce are black.  According to Albert, “If you ‘tell them’ what to do they’ll fight back or simply won’t comply.  So what they do as managers in South Africa is tell the workforce what the goals are, show them the direction the company is going in, and then let the workers figure out what and how to do it.”

They essentially inspire a team to go where they want them to go. I mentor CEO’s this very significant and effective point in running a business. This is how EVERY company should be led.

For more information on this topic, check out: Building a World Class Culture.

Are You Coaching Effectively?

Coaching and developing people is core to any leader’s role, and it requires communication.

Not sure where I heard this, but the phrase; “the ability to get people promoted is the best sign of a great leader” couldn’t be more accurate.  I know I heard it back in the 1980’s during my College Pro Painters days when we spent a lot of time coaching & mentoring franchisees.

Coaching done well is an art, and it helps build communication skills. You take in the information from a coach and turn it into real-world action. By developing the ability to take in that kind of information and turn it into results is a precious skill, and one that should be developed in each of your employees.

The best athletes in the world have coaches and still learn from them. Employees in a growing organization need the same skill development. Learning how to adapt our coaching styles to different situations and give constructive guidance and feedback are important every day because it helps us process information and that turn that into action.

We spend time coaching someone in a business setting because we need the learner to increase their results so we can hit our goals. At the end of the day, coaching will assist us in hitting the results leaders are supposed to hit, too, because we’re communicating our vision for our organization.

There is no question that preparation is one of the most important areas of coaching. If not done properly, the coach is merely flying by the seat of their pants and the learner knows this. This is what I do as I myself, coach and mentor CEO’s in running their businesses.

For information on this topic, check out: Leadership at 100MPH.

Goals – Are You Setting Them?

Before committing to complete a project or set something up as a goal, ensure you spend some time thinking about what the potential return on investment is. That is, what is the return on your investment of time, money or resources in doing this project going to be?  Is it really worth it?

It’s often not about picking which projects to do, but rather it’s about picking which projects NOT to do that will set you up for success.  Recently I had a debate with a woman on Twitter.  She was telling people to spend one hour a day on Twitter, and I said, “Really? Really? Do you really want people spending one out of eight hours every day Tweeting?  Why? What’s the ROI they are looking for from it?  If you were going to spend 12.5% of your time on one activity such as using Twitter, then in my mind, you’d damn well better have a goal or ROI in mind before starting out.

Every year, about three to four months before the start of the New Year, I mentor CEOs on how to have an Annual Planning Retreat to come up with the top three to five goals for the company. They’ll decide on goals tied to revenue, profit, customer service, employee satisfaction and perhaps something on systems. These annual goals provide the framework for setting quarterly goals going forward.

Every quarter, each business area and each person in your company should be setting up the top three to five goals they will achieve during the quarter to drive the company’s yearly goals.  Imagine the focus your company would have if you knew what each of the top three to five goals each person in your company was achieving every quarter.  Imagine how focused and aligned everyone would become.

Highperforming people set goals religiously, track them religiously, they obsess about whether they’re hitting or missing, and why.  Otherwise life just passes by.

When you’re hiring people, ensure you hire people who already set goals in their personal and business lives. Then it won’t be such a stretch to have them setting clear goals in the business each quarter, month and week.

Life isn’t just about goals for your business, though. My goals also include the amount of free time I want in my life.  I set goals for the amount of Free Days I’ll have.  A Free Day for me is a twenty-four hour period with no email, no business journals, business magazines, newspapers, not a single phone callit’s just a twenty-four hour period of free time to spend time on the fun stuff in life with people I love.

In 2009, my goal was to have one hundred twenty Free Days.  I had more than one hundred fifty Free Days in the end, however, I got a bit sloppy and checked email randomly from my darn iPhone. I took close to ninety Saturdays and Sundays off, not working at all.  I also took twenty-one perfect Free Days at our cottage in the summer and physically left my iPhone and laptop in Vancouver.  I’m doing it again this summer for sure.

Simply working hard isn’t what it’s all about. As a business coach and mentor, I believe that having the discipline to even take Free Days is the kind of focus you need to give yourself real work life balance, too.   What goals are you setting?

Schedule Family Time

Put family time in your calendar first and schedule everything else around it.

I’ve always wanted to walk my kids to school. So I do. Every day I have a standing appointment from 8:45am – 9:15am when I can walk them to school. I book breakfasts, meetings and calls around that time.

Sometimes I need to use that spot, but I bet I walk my kids to school more often than you do. And I’ll remember that more than the meeting I could have had.

Ask for your kid’s school calendar from September through June like I do.  Book off time on all the dates your kids are available.  Those ‘professional development days’ that teachers get off are so random, but they make great days to play with the kids. This is way better bonding time than some school play we watch them in once and try so hard to attend.

I just got the school calendar today for the 2010/2011 school year.  I’ll be blocking off ALL the dates they are off school in this week so I’m off work on those days to play with them and make more memories.  I’m already looking forward to September.  What do you do to have more balance & time with your kids?

pic Chris Lopez

GOAL !!!!!!!

World Cup Soccer Balls

What’s a Goal?


I coach and mentor CEOs to help them grow their revenues, profits, customer satisfaction & employee engagement.

In my coaching role I look at the goals the CEOs set every two weeks.  And often I’m astounded at what I see.  For starters, it’s no wonder that so many companies set hazy goals.  The CEOs are pretty much setting hazy goals too.  And to be fair they also set some awesome ones too.

What’s a SMART Goal though?

In my world of business which started with College Pro Painters back in 1986, we had our own version of SMART Goals.

  • Shared – Sharing them with a team member, spouse, coach, boss etc. all make goals stick.
  • Measurable – There has to be a number.  We need to know if you Hit or Missed.  Numbers tell us that.
  • Attainable – Make them a stretch.  But make sure you can hit them.
  • Relevant – Why are you even doing it? Will it drive your Monthly or Quarterly Goals?
  • Time Based – When in your calendar will you do it? Not when will it be done by. When will you do it?

Recently, I’ve uncovered one test that really takes Measurable to the perfect level.  The goal MUST have either a # sign, $ sign, or % sign.

So, what are the TOP 5 Goals you’re committing to this week.  Share them with us in the comments.  Let’s see if they are SMART.

Recession Tip: Eliminate Competitors

Ray Kroc grew McDonalds from a few locations to the enormously powerful brand we all know and secretly crave.

He had a particularly cut-throat saying about business: “When the competition is drowning, stick a hose in their mouths.”

While that sounds brutal, Kroc understood that in a recession competitors leave themselves vulnerable. He knew that the best time to eliminate your competition is when they’re at their weakest–during an economic downturn.

I once saw a Nike t-shirt that said, “Somewhere, right now, someone is practicing.  When they meet you head to head in competition, they’ll beat you.”

As a CEO coach, I see that this seizing on vulnerability is where business is most like sports.  Your competition is naturally your opponent, and when you come to the game unprepared for the challenge, someone will be waiting for you to choke, and when you do, they’ll happily leave you on the sidelines while they advance toward their goal.

Hiring competitors salespeople, proactively targeting your competitors clients and even re-pricing your products or services to attract those clients will help you and hurt your competitor.  Worry more about yourself, but when the competition is drowning, stick a hose in their mouth.  This is one area I mentor CEOs on when I’m coaching them.

‘Survival of the fittest’ isn’t just for the Serengeti – it is alive and well in your industry too.  Who’ll win?

pic Poliza

Fire Some of Your Customers

Eighty percent of your results come from twenty percent of your clients – as a business coach, I always advise CEO’s to at least fire the bottom twenty percent of your clients (they’re sucking up eighty percent of your time).

Feels odd to be thinking about getting rid of some of your revenues at any time, let alone during an economic downturn, but these clients likely generate very little revenue, and perhaps even cost you money.  So get rid of them.

Your bottom 20% also take up more of your time and energy too.

When cutting these bottom twenty percent clients, you can also eliminate some of the waste or overhead you have in supporting them.  You’ll free up time in all areas of your business especially shipping, customer service and accounting.  You’ll save time in your sales meetings by not talking about these clients.

Fire the bottom twenty percent: clients who take up time, suck up energy or don’t pay their bills. You’ll free up more time for your profitable clients and get more business from new, better ones.

Who would you rather spend time with?  Your Top 5% or your Bottom 20%?  Where are you spending it now?


Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable

We all know that meetings suck, right?

You hear it all the time. It’s the one thing that almost everyone in business can agree on.

Except it’s not actually true… 

Meetings don’t suck.

We just suck at running meetings.   

When done right, meetings not only work, they make people and companies better.

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

In the process, you’ll turn meetings that suck into meetings that work. 

In life, we always hear about people who’ve made huge decisions from their gut – without data.Today, I want you to make a decision, not only from your gut, but also from some data.  A decision that is only $12 per employee but will be priceless for your business.

Right now, your gut is telling you something is wrong with your company’s meetings.  You KNOW everyone complains about meetings.

People HATE going to them, they HATE running them, and they really have NO idea which meetings are truly necessary but they hold meetings simply because they think that is what they SHOULD do.

Even some of the smartest CEOs in the world complain about meetings – Elon Musk publicly told employees at Tesla & SpaceX to walk out of meetings if they weren’t being run properly.

I sent Elon a message saying that wasn’t going to fix anything – the key is to fix the root of the problem – NOT continue to ignore why meetings suck.

A Meeting is – Any phone call, video call or occasion where 2 or more people meet to discuss or work-through office topics.

Most employees on average spend 1-2 hours per day in meetings.

And likely, none of those employees – front-line staff or leaders – have had any training on how to attend meetings or participate in them, LET ALONE How to RUN THEM.

Consider this…

If the Average employee spends just 1 Hour per day in meetings – that’s 1/8th of their time.

If the Average employee earns $50,000 per year.

And they’re spending 1/8th of their time in meetings, that means you’re paying $6,250 dollars per year for just ONE employee to attend meetings.

The reality is, employees spend 1/8th of their time – and 1/8th of your company’s payroll – doing something they have literally NO idea how to do.

The Reality is…

95% of employees are booking & leading meetings – and they have NEVER been trained on how to run them.

95% of employees have had NO training on how to show up and participate in the meetings they attend daily.

And 95% of employees and companies have no idea what meetings are even necessary to hold.

Meetings CAN be hugely effective – IF you know how to run them

Meetings don’t SUCK, we just SUCK at running meetings. 

Investing $15 per employee – to help ensure the $50,000 a year you spend on them is an obvious and easy choice.

This could be the most impactful $15 you’ll ever spend and will save the company’s money, time and resources instantly.

Buying a copy of Meetings Suck for 100% of your employees and having them read it this month will have a huge impact on your company’s success.


Free PR: How To Get Chased By The Press Without Hiring A PR Firm

Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. 

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. 

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. 

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: 

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps 

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. 

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company.

What they’re saying:

“I think PR is the core for promoting any business. Public relations acquires customers! That’s what’s cool about this book.”

– Kevin O’Leary,  Shark on ABC’s Shark Tank

“The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for.”

– Peter Shankman, Founder, Help a Reporter Out (HARO)

“Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it.”

– Dan Martell,  Serial Entrepreneur & Investor (, Unbounce)

“I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team.”

– Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)


Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. 

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how. 

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. 

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers or how it will happen, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. 

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.


The Miracle Morning for
Entrepreneurs: Elevate Your SELF to
Elevate Your BUSINESS


A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.


Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.


Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.


The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level by first taking yourself to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side.

Start giving your business and your life the very best opportunities for success, right now.

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.