Your Company Needs a Better Office and Here’s Why

If you are trying to create a fun and fostering environment in your office, the kind that will inspire your employees to creative brilliance, you have to think a little outside of the box.

Okay, maybe a lot outside the box.

Dreary Offices Stifle Creativity

A good leader needs to go out of their way to create bright, colorful offices for themselves and their employees. Do everything you can to avoid stuffy offices and dreary boardrooms in your workspace. If you’re not excited about working in that environment, then why should your employees be?

Nothing stifles creativity more than a drab, boring old-school office. Those cliché motivational posters on your wall are doing quite the opposite. More likely than not, those are only motivating your employees to rip them to pieces.

“Driving for success is much deeper and more individual than these “slogans for the masses”. Motivational phrases and beautiful photography does not get people closer to that goal. In fact, displaying these kinds of posters is really a mistake for the small business owners and can become a point of ridicule.” – Forbes

Dreary Doesn’t Attract Top Talent

You better have a crazy compensation package on your dreary, white table if you think you are going to attract any top talent to your little, beige office. These top talents read enough blogs and watch enough TV to know what kinds of environments the best, cutting edge, start-up companies are offering.

“Google is arguably the best company to work for in the world. Their offices are renowned for their funky design and cutting-edge amenities. The level of autonomy and focus on innovation is legendary. And, yes, their above-average compensation and stock options don’t hurt their chances of finding top-tier talent either.” – Cameron Herold

Think about ReThink

ReThink is one of the top advertising agencies in North America. To keep their place at the top, stakeholders have gone a little crazy when it comes to their office space, to say the least. Unless using a ping-pong table for a boardroom table or installing artificial turf for carpeting sounds normal to you?

ReThink is using a brilliant strategy. They’ve created a physical embodiment of a corporate culture that insists on doing things differently.

It’s also quite brilliant because it didn’t cost them thousands as you’d expect. You don’t need fireman’s poles or foosball tables to compete with these people, either. Bright paint, funky furniture, and an open concept can go a long way in establishing a unique working environment.

Name Your Office

One of the easiest ways to show how quirky you are is to let go of tired naming conventions for your offices and boardrooms. Some offices have named their meeting rooms after planets, the farthest and smallest aptly being named Pluto (not officially a planet, but you get the idea).

Have your employees brainstorm ideas for names or make it a contest to see who can come up with the best options. Who doesn’t like a fun, little contest?

“Of course, an office is more than simply the place where people work. It is now seen as a visible manifestation of a company’s brand and culture, and in being so says something significant about the employees there.” – Annual Leave

Socialization, Food, and Naps!

Some people balk at the idea of making your offices and workspace more fun and easier to socialize in, but leaders that know its benefits are huge proponents of it. One of the easiest and most authentic ways to build a world-class culture is to bring in a barbeque and use it often. The break from the grind is welcome, the conversation flows naturally, and who doesn’t love a free lunch?

It’s also a great idea to stock your lunchroom with fresh fruit and healthy snacks, as well as build “nap rooms” into your offices if you can. If you expect your employees to work long hours to help you build your business, then you have to provide amenities that make it easier and healthier.

You aren’t an old-school company, so don’t fall into the trap of thinking you need an old-school office.

Do you do anything interesting with your workspace? Let us know in the comments below!

If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!

Editor’s Note: This post was originally published in October 2016 and has been edited for accuracy and comprehensiveness.

Vivid Vision®: Where, Not How

One of the best parts of creating a Vivid Vision® is the chance it gives you to tear off the shackles of reality and logic and, instead, fantasize about your future. The problem is, more often than not, successful entrepreneurs have a hard time tapping into their creative side. The pragmatic, logical thought patterns that made them successful don’t allow a lot of room for imagination.

It’s a thought pattern they need to break free from. Here is how to do that, how to focus on the where rather than the how of your Vivid Vision®.

But First, for Those that are New, What’s a Vivid Vision®?

A Vivid Vision® is essentially the plan for the future of your company. It’s one that has to be big and ambitious and filled with piles and piles of hope for your company.

“A Vivid Vision® is a document, roughly three pages in length, describing what a company’s highest-ranking executive envisions for that company in vivid detail. It describes what the future holds for the company but not how it’ll get there.” – Cameron Herold Blog

So, now that you know what a Vivid Vision® is, how do you tap into your creative side to create one?

The Space You’re In Matters

The first thing you can do to unlock your creative side is to get into a creative space. By sitting in the same, old office you do all your work in, you’re going to have a much harder time breaking from the serious, logical mindset that’s required to do all your other work.

Getting creative is getting out of your shell. This first step is taking that literally. Get out of your office!

Don’t Worry About Being Practical

Your Vivid Vision® can be outlandish and it’s important that you acknowledge that and accept it. Allow yourself to think about crazy stuff. If you have an idea that’s too outlandish or impractical to bring up in a meeting, then it should definitely be considered for your Vivid Vision®.

The thing about brainstorming big, impractical ideas for your Vivid Vision® is that you don’t need to use them all in the end. You just have to allow yourself to think outside the box for a while and jot down all sorts of absurd ideas. Then, eventually, you can think more practically and pick and choose which ones to use, but before that time comes you have to leave the practicality behind and just brainstorm!

Do Some Mind Mapping

For that brainstorm of crazy ideas mentioned above, you can use a technique called ‘mind-mapping.’ For this technique, you write down whatever thoughts pop into your head no matter how crazy they are. Each idea inspires another. Sometimes they’re connected and other times they’re completely random.

After a while, you’ll be left with a sheet of paper covered with seemingly unconnected notes. Then, when you dig a little deeper, patterns begin to emerge. They are ideas or directions you might not have been actively thinking of, but your creative subconscious certainly was.

It’s hard to let go of the how, but just like these directions in your mind map, the how of your Vivid Vision® happens organically. You just have to let it. Besides, these lofty goals and crazy visions aren’t necessarily supposed to be achieved. Rather, they are meant to act as guides leading you down a positive path. Sure, the path might not end with your logo on Oprah, but the steps you take in trying to get there will undoubtedly lead you to a better place.

So get out of your own way and imagine a future without limits. Who knows, you just might get there.

Do you have any big, absurd ideas to share? Let us know in the comments below!

If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!

Editor’s Note: This post was originally published in July 2016 and has been edited for accuracy and comprehensiveness.

How Far Should Leaders Think Ahead?

It’s no question that thinking ahead is important for everyone, but especially for leaders and businesses. The question is, how far should you think ahead? Is there such a thing as thinking too far ahead?

We’ve all been in job interviews and fielded the inevitable question, “Where do you see yourself in five years?” It’s a tough one to answer without appearing too ambitious or too complacent.

But that’s not all. This question is flawed for a whole other reason. In a world as fast-paced as ours, how on earth can you accurately describe where you’ll be in five years?

The World is Changing Faster Than Ever Before

If someone had told you five years ago that you’d be unlocking your phone with face recognition, choosing between a billion streaming platforms to watch a movie on, and spending hours scrolling through Instagram, would you have believed them?

At the rate of change we’re seeing now, you could very well be married to a robot and living on Mars in five years.

That’s why there is such a thing as thinking too far ahead. Instead of looking five years into the future, try three. That’s the perfect length of time for any leader to think ahead, especially when creating their Vivid Vision®.

The Three Year Vivid Vision®

When creating a Vivid Vision® for your company, three years is far enough into the future to allow for some optimistic dreaming, but short-term enough to avoid having technological advancements make your plans seem dated and useless.

Trying to visualize where your company will be further out can get overwhelming. There are too many factors to consider, too much to cover, and too many contingencies to build in. Do all the work to plan what your company will look like in 10 years, then watch as it all crumbles to the ground when some MIT grad comes along and invents some revolutionary technology that completely changes the game. Think ahead, but not too far ahead.

Three Years is Plenty of Time to Make it Come True

Three years means you won’t have to continually undergo the process of reworking your Vivid Vision®. It’s a good idea to begin working on your Vivid Vision® about six months before the existing one is complete. That’ll give you plenty of time to make the old one come true before the new one comes into play.

Hopefully, you’ve hired ambitious people, too. A shorter-term Vivid Vision® allows them to advance and move up in rank without disrupting your plan. If you try to forecast further out and share a vision of the company that doesn’t accommodate growth for certain employees. You might find yourself losing talent.

Young, ambitious, entrepreneurial-type employees that got where they are by always looking into the future are great kinds of people to work with, but it can be difficult to get them to scale back and focus on only the next three years. Explain it to them like this: in order to create your Vivid Vision®, you have to keep one foot planted in the present and lean out to test the soil in the future with your other foot. If you lean out too far, you’ll fall down.

So don’t think ahead of yourself. Craft your Vivid Vision® three years out and get to work making it come true. Those 36 months will be over before you know it!

How far do you think ahead? Does it work for you? Let us know in the comments below!

If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!

Editor’s Note: This post was originally published in June 2016 and has been edited for accuracy and comprehensiveness.

Recession Tip: Give Everyone A Raise


Make raises one hundred percent commission based, but give everyone a stake in finding new business. Even accounting and IT teams can find clients, so create an upside for them, too.  When everyone in your company has a stake in the outcome and can make more money by bringing in clients or employees, they will work to help you build your business.

Also, teach your employees how to network.  Give them marketing pieces with a promo code customizable to that employee.  Help them make more money and you will too.

Employees’ Personal Dreams

A few years ago, I read a book called The Dream Manager by Matthew Kelly, and it blew me away.

The general premise that I took away from this four hour business-changing read is that if you care more about your employees’ personal goals than the company work they are doing, they’ll go through brick walls for you to build your company.

Sounds odd, but focusing on employees’ dreams will change them forever, and they’ll associate that positive feeling with your company.

How to Use Dreams

One easy, fun and impactful system you can put in place is called the “101 Dream Goals.”  Give each employee thirty minutes and have them write as many things they can think of that:

· They’d like to buy

· They’d like to do

· They want to learn

· They want to try for the first time

· Personal goals they want to achieve

· Sights they want to see

· Places they want to go

I then coach and mentor CEO’s to start spending time every day or every week helping them to make their dreams happen, one by one.  Many of them won’t involve any time or money either. Employees will begin to feel a huge connection with you as you help them to achieve their personal goals with nothing expected in return.  When employees see the company really caring about them as people with dreams, some pretty awesome cultural stuff starts to happen. That’s why in my CEO coaching I talk about Employees personal dreams so often.

Three of my employees had student debt and they felt like they were being crushed by it.  They had no family support showing them how to get out of it and it never would have come up had they not written “get out of debt” on their list of goals.  I asked the three of them if they were OK with me getting them all together to help them out.  All expressed interest in meeting up.  We set up a dinner club – I was buying – and for a few months we met to review budgets that included debt repayment, investing and spending plans I’d put each of them on.  Within six months, all were either out of debt or substantially on their way to getting out of debt.  Two had started companies.  All three were investing, and two were actually using my stockbroker as an adviser.  All were thrilled.

Another one of my employees had on his list that he wanted to watch our national hockey league team, the Vancouver Canucks, have a pre-game practice and then sit behind the bench to watch the actual game.  For him it seemed like an unattainable goal. I made one call to Mike Johnson, the Assistant Coach from the Vancouver Canucks, who not only made it all happen, but a few of the players took Geoff out for drinks after the game.  And yeah, he’d go through brick walls for me now, too.

When you really care for your employees like the family you say that you are, that means caring for them personally and not just talking to them about what has to get done to build your company.

For information on this topic, check out: Leadership at 100MPH.

No, YOU Find THEM!

guy in gunsiteThe best potential employees aren’t looking for a job because they’ve already got one. That’s why you have to poach them.

In close to thirty years of my professional life, I’ve only had two job interviews. The rest of the time I was poached by one company while working for another.

I always advise the CEOs that I mentor that there are lots of reasons why finding the right people is hard, but if you want your business to be exceptional, your staff must be exceptional people. It takes work but it’s worth the investment of time.

I had to remind someone of this while on a multi-city speaking engagement. At a talk in Sydney, Australia, a member of the audience commented, “What you don’t realize is we have a really tight economy in Sydney right now, and there are just no employees out there. We have the lowest unemployment in forty years.” I replied that I felt her pain—in Vancouver, we were at the lowest in fifty years! But honestly, I asked, what difference does it make? Even in tight job markets the great employees still exist, they’re just working somewhere else.

Poach them!  Show them why working for you is WAY better!

Attn: Entrepreneurs – Want a Free Diamond?

Every company has them.  Most CEOs don’t know who they are.  In fact most companies miss the diamonds sitting right in front of them.

Instead of going outside your company and recruiting people, companies need to really get to know their own people first.  Every company has diamonds in the rough.

The other day I met with an employee from a well known Vancouver company.  The employee is fantastic.  Yet due to some internal politics they are being kept in ‘their box’ and aren’t getting any visibility with the CEO and leadership.  Shame.  Because if the leaders don’t quickly see what this person has to offer a) they’ll leave and b) someone else will ‘hire a superstar’ from outside.

I coach CEOs that they should be spending time each week getting to know the talent they have 2-3 levels beneath them on the Org Chart.  CEOs should be figuring out who they have on their bench that are not being challenged yet by their VPs & Directors.

Years ago I found numerous employees who were diamond in the rough but worked in completely different business areas than they do now.  By spending time with them on the floor, going for coffee with them, getting to know their personal dreams, and as Tom Peters challenged us to do in his book In Search of Excellence with MBWA (Management By Walking Around), I uncovered the diamonds.

Who are your company’s diamonds?  Who will find them first?  You or the competition?

For more information on this topic, check out: Building a World Class Culture and Leadership at 100MPH.

How To Win Friends & Upstage Your Prof

In my second year of university I took an organizational behavior course. One day my professor was teaching us how to hire people. I remember thinking, “This is stupid. It’s all textbook stuff that he’s just reading to us. I’ll bet he’s never interviewed or hired anyone.” So I threw my hand up and asked him point-blank, “Um, have you ever actually interviewed or hired anyone?”

“No, have you?” He replied. Uh, wrong question!

I replied, “Yes, in fact, I have. I have nine people working for me now in a house painting business I started.” 

The whole class turned around to look at me after my response, and right then and there I began teaching people how to hire great employees as I went on a fifteen-minute diatribe of what it’s really like to hire awesome people. This is the time I actually started using my business coaching and mentoring skills.

I didn’t become BFFs with the prof, but I got a cute girl’s phone number and serious classroom clout.

Just a quick reminder to put down the books and start doing it – you’ll learn more than the books can teach you.


Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable

We all know that meetings suck, right?

You hear it all the time. It’s the one thing that almost everyone in business can agree on.

Except it’s not actually true… 

Meetings don’t suck.

We just suck at running meetings.   

When done right, meetings not only work, they make people and companies better.

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

In the process, you’ll turn meetings that suck into meetings that work. 

In life, we always hear about people who’ve made huge decisions from their gut – without data.Today, I want you to make a decision, not only from your gut, but also from some data.  A decision that is only $12 per employee but will be priceless for your business.

Right now, your gut is telling you something is wrong with your company’s meetings.  You KNOW everyone complains about meetings.

People HATE going to them, they HATE running them, and they really have NO idea which meetings are truly necessary but they hold meetings simply because they think that is what they SHOULD do.

Even some of the smartest CEOs in the world complain about meetings – Elon Musk publicly told employees at Tesla & SpaceX to walk out of meetings if they weren’t being run properly.

I sent Elon a message saying that wasn’t going to fix anything – the key is to fix the root of the problem – NOT continue to ignore why meetings suck.

A Meeting is – Any phone call, video call or occasion where 2 or more people meet to discuss or work-through office topics.

Most employees on average spend 1-2 hours per day in meetings.

And likely, none of those employees – front-line staff or leaders – have had any training on how to attend meetings or participate in them, LET ALONE How to RUN THEM.

Consider this…

If the Average employee spends just 1 Hour per day in meetings – that’s 1/8th of their time.

If the Average employee earns $50,000 per year.

And they’re spending 1/8th of their time in meetings, that means you’re paying $6,250 dollars per year for just ONE employee to attend meetings.

The reality is, employees spend 1/8th of their time – and 1/8th of your company’s payroll – doing something they have literally NO idea how to do.

The Reality is…

95% of employees are booking & leading meetings – and they have NEVER been trained on how to run them.

95% of employees have had NO training on how to show up and participate in the meetings they attend daily.

And 95% of employees and companies have no idea what meetings are even necessary to hold.

Meetings CAN be hugely effective – IF you know how to run them

Meetings don’t SUCK, we just SUCK at running meetings. 

Investing $15 per employee – to help ensure the $50,000 a year you spend on them is an obvious and easy choice.

This could be the most impactful $15 you’ll ever spend and will save the company’s money, time and resources instantly.

Buying a copy of Meetings Suck for 100% of your employees and having them read it this month will have a huge impact on your company’s success.


Free PR: How To Get Chased By The Press Without Hiring A PR Firm

Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. 

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. 

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. 

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: 

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps 

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. 

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company.

What they’re saying:

“I think PR is the core for promoting any business. Public relations acquires customers! That’s what’s cool about this book.”

– Kevin O’Leary,  Shark on ABC’s Shark Tank

“The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for.”

– Peter Shankman, Founder, Help a Reporter Out (HARO)

“Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it.”

– Dan Martell,  Serial Entrepreneur & Investor (Intercom.io, Unbounce)

“I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team.”

– Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)


Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. 

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how. 

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. 

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers or how it will happen, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. 

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.


The Miracle Morning for
Entrepreneurs: Elevate Your SELF to
Elevate Your BUSINESS


A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.


Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.


Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.


The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level by first taking yourself to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side.

Start giving your business and your life the very best opportunities for success, right now.

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.