Archives for October 2010

Unique Ways People Have Advertised Their Company

It’s not rare to see companies advertising in strange ways. People want to get their name out there and sometimes the usual ways aren’t enough—or aren’t affordable.

I always ask the CEO’s that I coach these questions:

  • What are you doing to thank your top clients?
  • How are you getting creative with your advertising?

Here are some unique and unconventional ways companies have gone about advertising.

The Technology of People in Power

In 2010, John Ruhlin, CEO of the Ruhlin Group and top salesperson at Cutco, was looking to grab one of the five advertising spots on my MacBook Pro. Upon learning that all five of those spots were taken, John had a new offer. In exchange for one year of advertisement on the back of my iPhone, John traded me $2500 worth of high end, personally engraved Cutco Chef’s knives.

“A few select people have risen to the top of Cutco’s sales force. But out of the 1.5 million sales reps in Cutco’s 68-year history, there is one person who has sold more knives than anyone else: John Ruhlin.” – Inc

These knives are also one of the product lines he helps companies use to reward their top clients in unique ways, and also to get into the doors of the CEOs they are targeting. That brings us into the next unique way of advertising.

Using Gifts to Spread Your Company’s Name

Giving promotional corporate gifts can be an easy and fun way to get your company’s name out there. It’s affordable, too. By giving your employees, potential clients, and people at corporate events a useful gift with your company logo on it it benefits you both. The receiver gets a gift and you get free advertisement—just make sure the gift is something they’d actually use, like pens, mugs, or phone accessories.

“When the gift is right, whether it’s for a client, employee, or a different organisation entirely, the company’s image can be boosted in the market. If the recipient is happy with the gift, they could start spreading positive comments and advertising will work really well for the company. These personal referrals will be better for the company’s branding than any generic advertising could be.” – Wide Info

John Ruhlin, as mentioned before, also uses a gift giving strategy. That’s what his company, the Ruhlin Group, is all about—knowing how to give gifts. Gifts in all sorts of aspects of business can go a long way, but especially in advertising.

Explore Influencer Marketing

We can’t forget about advertising in the digital age. One of the most noticeable and cost effective ways of advertising on social media is influencer marketing—paying influencers to endorse your product or service.

“Using social media influencers to increase brand recognition and appeal to potential new customers is a great way to grow your business—just make sure you’ve done your research and approach it the right way” – Cameron Herold

Influencer marketing can work way better than paying Instagram for an ad that pops up in the middle of people’s feeds. This way, you get people engaged first. If the ad is coming from a person someone follows they are way less likely to scroll past it without looking than a pop up ad.

Advertising doesn’t—and shouldn’t—only be done in the basic, conventional ways. It takes something unique for your company’s name to trule stick, so why not try out some of these unique ways of advertising? What’s the worst that can happen—you get more business?

If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!

Editor’s Note: This post was originally published in March 2010 and has been edited for accuracy and comprehensiveness. 

Stop The Insanity

I’m still not great at this but I’m getting a lot better…

Stop the insanity of checking email first thing everyday.  Yes, email is great.  Yes, email helps us.  However, the people getting the most done are not checking email first thing in the morning, nor are they checking email throughout the day.

You’ve heard this dozens of times, so why are you still choosing to be one of the unproductive ones?

Instead of watching the clock, watch the results.  Some of the most productive people work less hours, but their work is by far more focused.

I used to make jokes about bankers’ hours only to see how it punished those who got into the office early, worked hard, and left at a normal hour to play sports.  I had it backwards.

Many of those being praised for staying late actually showed up three hours later, worked less focused, stayed late, got less done, and inspired nobody because they had no balance in their lives.

Hide the clock on your screen and phone. Put the stupid ticking clock on the wall in the broom closet. And for one week, I challenge you to check email twice a day. TWICE. A. DAY.   Email me at the end of the week to let me know how productive you were.  Do it.

cameron at backpocketcoo dot com

pic Inside SoCal

Recession Tip: Start Stealing – Legally

Look at this massive BMW ad right over top of an Audi dealership in Hong Kong

During recessions, consumers are extremely cost and service conscious.  Customers will switch from your competitors right now for the smallest discounts or friendly nod in their direction.

You can’t go so far as predatory pricing, but in a slowdown, virtually everyone is looking to save a buck.  So target your competitors’ customers and start offering them what it takes to get them to move to you.

Cable and phone companies do this ALL the time, so don’t think this is something new.

Go ahead – steal them away.

pic Jalopnik


One day a management consultant, Ivy Lee, called on Schwab of the Bethlehem Steel Company. Lee briefly outlined his firm’s services, ending with the statement: “With our service, you’ll know how to manage better.”

The indignant Schwab said, “I’m not managing as well now as I know how. What we need around here is not more knowing but more doing; not knowledge’, but action; if you can give us something to pep us up to do the things we ALREADY KNOW we ought to do, I’ll gladly listen to you and pay you anything you ask.”

“Fine,” said Lee. “I can give you something in twenty minutes that will step up your action and doing at least fifty percent.”

“Okay,” said Schwab. “I have just about that much time before I must leave to catch a train. What’s your idea?”

Lee pulled a blank 3 x 5 note sheet out of his pocket, handed it to Schwab and said: “Write on this sheet the five most important tasks you have to do tomorrow.” That took about three minutes.

“Now,” said Lee, “Number them in the order of their importance.” Five more minutes passed.

“Now,” said Lee, “Put this sheet in your pocket and the first thing tomorrow morning, look at item one and start working on it. Pull the sheet out of your pocket every fifteen minutes and look at item one until it is finished. Then tackle item two in the same way, then item three. Do this until quitting time. Don’t be concerned if you only finished two or three, or even if you only finish one item. You’ll be working on the important ones. The others can wait. If you can’t finish them all by this method, you couldn’t with another method either, and without some system you’d probably not even decide which are most important.”

He went on, “Spend the last five minutes of every working day making out a must do list for the next day’s tasks. After you’ve convinced yourself of the worth of this system, have your people try it. Try it out as long as you wish and then send me a check for what YOU think it’s worth.”

The whole interview lasted about 25 minutes. In two weeks, Schwab sent Lee a check for $25,000—a thousand dollars a minute. He added a note saying the lesson was the most profitable he had ever learned. Did it work? In five years it turned the unknown Bethlehem Steel Company into the biggest independent steel producer in the world, and made Schwab a hundred-million-dollar fortune, and the best known steel man alive at that time.

This story has been re-written in so many books and blogs, but the aforementioned version is the one with which I’m most familiar. The beauty of this story is that it outlines one of the simplest tools for setting goals that I’ve ever encountered. I’ve found it so helpful in keeping me on-task and on-time that, in addition to using the “TOP 5” method on a daily basis, I use the same concept to stay focused on quarterly, monthly, and weekly goals, too. Although the original story may involve drafting up your top six goals each day, I use variations on the number—“TOP 5” and “TOP 3”–depending on the area of business with which I’m working. The thinking is simple: The lower the number, the more focus I hope to impart.  No matter which number you use, or which version of the story you’ve read, this is pretty darn close to exactly what happened.

Oh ya, and if this helps you grow your company, you’re welcome to send me a check for what ever you think it was worth to you too.  😉

Don’t say it, do it.

Stop saying you want to do things.  Stop saying you want to learn things.  Stop saying you want to try things.  Stop talking about your “bucket list and start crossing things off of it.

I talked via email with a friend in Boston, David Hauser, CEO of Grasshopper. He’d just come back from a one-hour bike ride in the dead of winter with a fellow entrepreneur, Kris Kaplan. David and Kris aren’t talking about it. They’re doing it. Kris has become a maniacally focused athlete and when he’s not having fun, he’s working, and hard.  David has an annual pass to a Go Kart Race track – awesome.  Still makes me laugh. Make a commitment to stop saying you’re going to do something and go ahead and do it.

Watch these women who finally stopped saying they were going to do an IronMan and did it.  Imagine the feeling of victory they had (the next day). What are you going to DO today ?

101+ Things I’d Rather Do…

80bDo you have a Bucket List ?  A list of things you want to do before you kick the bucket ?

Don’t get me wrong, I’m thrilled where I am in life already.

All of these are bonus – but I want to do them.  Help me do one.

What things do you want to do before you kick the bucket ?  Share 5 with me…

In no particular order (and this list doesn’t include all the items I’ve crossed off it recently:


  1. Volunteer At A Soup Kitchen
  2. Write My Own Obituary
  3. 2 Night Camping Trip With My Boys
  4. Build The Kids Photo Albums
  5. Buy A Chalet At Whistler
  6. Christmas Or Easter With Whole Family At Whistler
  7. Retire Before 50 – Max 10 Hrs/Week Speaking / Consulting
  8. Take a Trip Around The World with the The Kids 3-12 Months
  9. Take The Boys Up In A Float Plane
  10. Buy A Rental Property
  11. Generate $10,000 Per Month Without Working
  12. Have A Stock That Goes Up In Value 10X
  13. Read The Wealthy Barber Again
  14. Read The Bible
  15. Rent House To The Movie Biz
  16. 5 Day Ski Trip With Bill Bamber
  17. Break 80 In Golf
  18. Do 200 Sit Ups In One Sitting
  19. Do 50 Push Ups In One Sitting
  20. Do Grouse Grind In Sub-50 Min
  21. Go Snowshoeing at Cypress
  22. Hike Up To The Lake We Flew Over Going To Whistler
  23. Join A Running Club – Do All Weeks Without Missing Any
  24. Run A 10K Under 50 Min
  25. Run A Marathon Before I’m 50
  26. Run The Sun Run With My Boys
  27. Ski At Cypress At Night
  28. Ski Grouse
  29. Ski With My Dad & The Boys
  30. Teach My Boys To Ski Gates
  31. Host Neighborhood Block Party & Get Everyone Hammered
  32. Attend A Notre Dame Football Game
  33. Buy A Range Rover
  34. Buy A Saab Convertible
  35. Get an Austin Martin V8 Vantage
  36. Buy Davincis Notebook
  37. Do A Cannonball Run
  38. Do A Painting
  39. Do Every Position Of The Kama Sutra
  40. Dress Up And Go To The Opera
  41. Drive An Electric Car
  42. Experience Weightlessness
  43. Get A Tattoo
  44. Go To An Elton John Concert
  45. Go Up In A Glider
  46. Have Aidan & Connor Caddy For Me And Do A Great Job
  47. Learn To Play Guitar
  48. Make Germpknoedel Mit Vanilla Sauce
  49. Make Love In Paris
  50. Read A Book On Sexuality
  51. Read Entire History Of English Speaking Peoples
  52. Read Vol 2 Of Memories Of Things Past
  53. Ride In A Hot Air Balloon
  54. See Dave Chalks House 959 Groveland – Drive Road Behind It
  55. See Elton John
  56. See The Nutcracker
  57. Shave My Head
  58. Ski Taos
  59. Spend A Day Listening To Music
  60. Spend A Night In A Tree House With The Boys
  61. Start A Rotating Cooking Club
  62. Swim With Dolphins
  63. Take A Baking Course
  64. Take A Mushroom Picking Course
  65. Take An Art Appreciation Course
  66. Take Bridge Lessons
  67. Try Peyote
  68. Wear A Trendy Outfit Once
  69. Host a Wine Tasting
  70. Work In Strategy Session In Politics
  71. Build A Wine Cellar (It’ll be done by EOY)
  72. Buy A Jellyfish Tank
  73. Attend Idea City
  74. Attend TED – 90% it’s booked for Feb 2011
  75. Build A Theme Camp For Burning Man
  76. Buy A Cool Piece Of Art For Each Floor Of the House
  77. Buy A Mix Master
  78. Canals of Venice
  79. Capadocia
  80. Cat Skiing
  81. Climb To Everest Base Camp
  82. Cooking Course In France
  83. Cooking Course In Italy
  84. Cruise To Alaska
  85. Do A Missionary Charity Trip
  86. Drive A Ferrari On The Coast Of Italy
  87. Drive A Porsche On The Autobahn
  88. Drive the Amalfi coast
  89. Easter Island
  90. Eat Germknodel Again In Austria
  91. Eiffel Tower
  92. Go To Cambodia
  93. Go To Chech Republic
  94. Go To Joberg and do a speaking event
  95. Go To Rio
  96. Go To Russia
  97. Go To The Antarctic
  98. Go To The Masters
  99. Go To The Northwest Territories
  100. Go To The Opera In Italy
  101. Go To The Queen Charlottes
  102. Golf Holiday In Palm Springs
  103. Golf With Dad At Pebble Beach
  104. Great Wall of China
  105. Hike in the Grand Canyon
  106. Hike Machu Picchu
  107. Hiking In Nepal
  108. Iguazu Falls in Argentina
  109. Kayak With The Whales
  110. Leaning Tower Pisa
  111. Montreal Jazz Festival
  112. Necker Island
  113. Rent an Ocean hut in Bora Bora
  114. See A Volcano Explode
  115. See the Acropolis
  116. See the Matterhorn
  117. Ski The Vallee Blanche
  118. South Africa – Visit Cape Town
  119. Speak On Every Continent (5 Done)
  120. Stay At Middlebeach Lodge
  121. Sweden In Their Summer
  122. Take The Boys To Burning Man
  123. Walk The Great Wall Of China
  124. Watch The French Open Live
  125. Watch The US Open Live
  126. Watch Wimbeldon Live
  127. Whale Watching
  128. Wine Course In Italy
  129. YPO Speakers Tour
  130. Play Tennis at the All England Club

How’d I Not Know This Guy Yet?

David Siteman Garland
David Siteman Garland

David Garland from The Rise To The Top just blew me away.

On a 45 min call he was one of the most understated guys I’ve talked to in ages.  Perhaps that’s the St. Louis boy in him.

I now have his blog The Rise To The Top as one of my MUST reads.  When 785 people re-tweet one of his posts, I’m interested in knowing why.

He’s the #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper.

I’m watching him – closely.  He’ll be up there with Seth Godin soon.  His speaking fees will be as high too.

21 Tech Tools Every Biz Should Use

Here are 21 simple, cheap/free technology tools that virtually every company or leader can use to help them run the business more efficiently.  And I don’t care if they don’t work on PCs or Blackberries – those are freakin useless so 2008 – move to an iPhone & Mac – join me on the dark side 😉

  1. Outsourcing Things Done – This company hires and manages executive assistants based in Manila for people like me.  My assistant Melanel Perez is based in Manila and managed by people I’ve never met.  In fact, they interviewed and trained her for me.  I assign tasks to her weekly, and she cranks through them like a normal assistant would.  We communicate via their company Wiki & Task software as well as Skype Video & email.  Sure beats paying someone $40,000 a year who lives in North America when I can get the same work done for $1,200 a month by her.  She’s got her business degree from one of the top schools over there too.
  2. Time Scroller – great free App for iPhone & Widget for MACs that allows you to see multiple cities time zones at the same time.  You just scroll over with the mouse and it shows you when meetings can be set up at times that make sense for people in different time zones, countries etc.  I find this super helpful when setting up conference calls with CEOs that I mentor in Europe, Asia & Australia.
  3. – free online application that seamlessly uploads your calendars.  Others wanting to book time for meetings or calls with you simply look at your Free/Busy slots.  All they can se is if you are free, they can’t see any details of the busy appointments at all.
  4. Dragon Dictation – allows you to leave a voice message which comes back to you transcribed for you to tweet, send as an email, copy & paste etc.  Works awesome.  It’s free.  And works great in noisy environments too.
  5. Duo / TweekDeck – Great Apps to Update your status in multiple places like Twitter, FaceBook & LinkedIn at the same time.  Duo is for the iPhone.  Tweetdeck has both iPhone & free software downloads for your computer too.
  6. CardSnap – Great simple app for iPhone to take a photo of a business card.  The data on the business card is then automatically imported into your database using OCR (Object Character Recognition).  For $5 total – this is WAY better than any scanner I’ve used.
  7. Automator – MACs have a built in software program that allows you to Automate Tasks – (similar things can be done with a PC).  An example is if you open the same 6 applications each time you start your computer – why not have it set up to open them automatically for you.
  8. eLance, Guru, Mechanical Turk – All three are great services for getting miscellaneous admin and technical tasks done by remote casual workers around the world.  If eBay is a place where you sell stuff and people bid on what they pay to purchase your stuff.  These services work the same way.  You simply post your project that you need done, when you need it done, and people bid on what they are willing to do the work for.  You’ll get references & samples of prior work and you can often get work done for 1/10th of what you’d pay a full time employee to do it in America.
  9. Skype Video – Why use a telephone to make sales calls or customer calls.  We’ve been waiting for years to play with the technology that we saw on the TV Show The Jetsons.   Now you can use it for free.  Skype video calls are a fantastic way to keep building the relationship between you and your team, clients or prospects.  Something extra happens with the face to face communication.
  10. Google Docs – There is no need to keep purchasing software applications like Word & Excel for your employees.  Google Docs gives you these applications for free and IF you need to have something specific you can have one version of the real thing running on a shared computer in the lunchroom.  Why pay for software licences year-after-year when you can get the same tools for free in the cloud.
  11. Basecamp – Fantastic project management software.  Simple to use.  Easy to access.  And way less cumbersome than any of the big project management tools companies waste time using.
  12. Crowdspring & 99 Designs – These are both great services that many companies could utilize when getting random things designed.  You post your project up and what you’re willing to pay and people from around the world submit designs to you hoping to be chosen.  If you chose them, they get paid.  It’s a great way to use Crowdsourcing to get marketing work done cheaply and quickly.  It’s often as good as anything a normal designer would do for you.
  13. HARO – This free service which is called Help A Reporter Out sends you emails daily with writers around North America who are looking for experts to include in stories they are writing.  Its an easy way to grow your brand.
  14. LinkedIn – This has been around for over ten years now.  And it’s a great way to get introduced to people you need to talk with at companies.  It is also a great way to read up on potential employees you are thinking of hiring.
  15. FaceBook – We all know what it is now, but many are missing the biggest opportunity that FaceBook provides.  It’s a fantastic way to really get to know potential employees or companies you are looking to get affiliated with.  People put a lot of information and pictures of themselves up there which give keys to valuable insights that normally take yeast to learn.
  16. RSS Readers – Don’t waste time going to each individual persons blog that you read.  Set up an RSS Feeder such as NetNewswire that downloads all the blog posts for you to one place – and has them synchronized both on your laptop & iPhone.  That way you can read them when you have spare time to kill versus reading them while you’re at your desk and could be focusing on project work.
  17. Ambiance – Simple App for the iPhone which plays background sounds at night when you’re on the road, trying to fall asleep in a strange hotel room.  I used it recently while staying at The Driskill Hotel in Austin which is supposedly haunted.  Falling asleep while listening to waves rolling up on shore made sleep easier than worrying about ghosts, or listening to traffic 10 streets below.

5 Stages of The Entrepreneur’s Transition Curve

Richard Branson, Bill Gates, and every entrepreneur I’ve ever met has ridden the roller coaster of running a business.

The key to riding it out is that you’ve really got two choices: You can hold on and scream, or you can wave your hands in the air and have fun. Either way, you’re going to ride it.

I didn’t come up with the idea of the Transition Curve but what I figured out what entrepreneurs should or shouldn’t do when they are at each stage.  It’s one thing to identify the feelings at each stage, and another thing entirely to know what to do when you’re on the ride itself.


Stage 1: Uninformed Optimism

Uninformed Optimism is the stage on a real roller coaster just when you’re getting to the top. You have feelings of adrenaline pumping through your veins, excitement, nervous energy and many other feelings.

In the world of running your own business, when you get to this stage, you’re excited, filled with energy, passion and it’s fun.  No coffee is needed – you’re ON FIRE. You don’t really know what’s coming next, but you’re excited about the future regardless.

However, the excitement is also built on the unknown. You just think you’re invincible at this stage.

This optimism should not be discouraged but entrepreneurs need to recognize that’s what they’re feeling, and should harness it and use it to be successful. If you’re being coached or mentored by someone at this stage, ensure they don’t contribute to your already unrealistic expectations.  Don’t let them oversell or overexcite you.  Just harness the energy you already have.

Also, recognize that this enthusiasm and optimism won’t last.  In the near future, it will change and you will become increasingly disappointed, discouraged, and pessimistic. That’s normal, but also temporary.

Stage 2: Informed Pessimism
As you ride over the top of the roller coaster curve, you’ve now got a little bit more information and you have feelings of fear, nervousness, and frustration. You might even want to get off the ride.  You’re thinking, “I’m not really sure what’s coming yet, but I’m getting a little nervous in my gut about it!”

You’ll begin to become a little bit more pessimistic on your whole business.  You’ll focus a bit more on the shortcomings.  Your glass starts looking half empty instead of the half full.

Stage 3: Crisis of Meaning

Then you hit a stage called ‘Crisis of Meaning.This is when you’re really scared. You’re in despair. This is like you’re standing on the edge of a cliff ready to jump. Your thoughts might be something like, “Today the coaster’s going off the bottom of the track for the very first time. I’m going to die!”  You feel helpless, terrified and frozen.

Stage 4: Crash & Burn (optional)

If you don’t pull through the bottom of the curve and round the corner, then you will Crash & Burn. Crash & Burn is basically when you go bankrupt, are forced to sell or whatever other horrible catastrophe befalls your business.

Sometimes it takes a massive amount of effort, tears and tenacity to pull through this stage. If you’re working closely with a good coach they should help you identify in advance all of the support groups or activities; which you can use to reduce stress and turn around these situations.

Often this is a stage where franchisees do much better than solo companies. Many franchisors are good at helping franchisees avoid problems at this stage because they have seen it so many times already with other franchisees. 85% of all solo businesses fail within the first year.  And something like 85% of the surviving 15% fail in the next four years. The odds aren’t good that you’re going to get through this whole curve.

The people that do actually get through it are the ones that recognize they are starting to have those feelings and quickly turn for support from whomever can help. You just have to ride it out, and knowing that you’re going to get through the other side is important.

Stage 5: Hopeful Realism/Informed Optimism

At the stage called Informed Optimism, you’re calm and informed.  You might even say you are cautiously optimistic.


For more information on this topic, check out: The Emotional Roller Coaster of Entrepreneurs.


Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable

We all know that meetings suck, right?

You hear it all the time. It’s the one thing that almost everyone in business can agree on.

Except it’s not actually true… 

Meetings don’t suck.

We just suck at running meetings.   

When done right, meetings not only work, they make people and companies better.

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

In the process, you’ll turn meetings that suck into meetings that work. 

In life, we always hear about people who’ve made huge decisions from their gut – without data.Today, I want you to make a decision, not only from your gut, but also from some data.  A decision that is only $12 per employee but will be priceless for your business.

Right now, your gut is telling you something is wrong with your company’s meetings.  You KNOW everyone complains about meetings.

People HATE going to them, they HATE running them, and they really have NO idea which meetings are truly necessary but they hold meetings simply because they think that is what they SHOULD do.

Even some of the smartest CEOs in the world complain about meetings – Elon Musk publicly told employees at Tesla & SpaceX to walk out of meetings if they weren’t being run properly.

I sent Elon a message saying that wasn’t going to fix anything – the key is to fix the root of the problem – NOT continue to ignore why meetings suck.

A Meeting is – Any phone call, video call or occasion where 2 or more people meet to discuss or work-through office topics.

Most employees on average spend 1-2 hours per day in meetings.

And likely, none of those employees – front-line staff or leaders – have had any training on how to attend meetings or participate in them, LET ALONE How to RUN THEM.

Consider this…

If the Average employee spends just 1 Hour per day in meetings – that’s 1/8th of their time.

If the Average employee earns $50,000 per year.

And they’re spending 1/8th of their time in meetings, that means you’re paying $6,250 dollars per year for just ONE employee to attend meetings.

The reality is, employees spend 1/8th of their time – and 1/8th of your company’s payroll – doing something they have literally NO idea how to do.

The Reality is…

95% of employees are booking & leading meetings – and they have NEVER been trained on how to run them.

95% of employees have had NO training on how to show up and participate in the meetings they attend daily.

And 95% of employees and companies have no idea what meetings are even necessary to hold.

Meetings CAN be hugely effective – IF you know how to run them

Meetings don’t SUCK, we just SUCK at running meetings. 

Investing $15 per employee – to help ensure the $50,000 a year you spend on them is an obvious and easy choice.

This could be the most impactful $15 you’ll ever spend and will save the company’s money, time and resources instantly.

Buying a copy of Meetings Suck for 100% of your employees and having them read it this month will have a huge impact on your company’s success.


Free PR: How To Get Chased By The Press Without Hiring A PR Firm

Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. 

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. 

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. 

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: 

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps 

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. 

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company.

What they’re saying:

“I think PR is the core for promoting any business. Public relations acquires customers! That’s what’s cool about this book.”

– Kevin O’Leary,  Shark on ABC’s Shark Tank

“The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for.”

– Peter Shankman, Founder, Help a Reporter Out (HARO)

“Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it.”

– Dan Martell,  Serial Entrepreneur & Investor (, Unbounce)

“I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team.”

– Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)


Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. 

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how. 

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. 

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers or how it will happen, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. 

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.


The Miracle Morning for
Entrepreneurs: Elevate Your SELF to
Elevate Your BUSINESS


A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.


Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.


Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.


The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level by first taking yourself to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side.

Start giving your business and your life the very best opportunities for success, right now.

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.