Using Branded Vehicles to Boost Your Business

Parking branded vehicles at high traffic locations, or as I like to call it—parketing—has been around forever yet many companies still don’t leverage its power.

Branded vehicles can be a useful tool to boost your business. Here are some tips on how to use them effectively.

It’s Not Going to Disappear Anytime Soon

Driving is one thing you can pretty much count on being around for as long as we’re all around. Therefore, the ability to get your business noticed by parking your branded vehicle strategically is not going away anytime soon either.

“With the advent of self-driving technology, the advantage of car brand decals and mobile advertising will only increase. Cars will essentially become mobile devices like smartphones and business tablets.” – Personal Branding Blog

It’s something that’s been done for years and continues to happen without decline. People are walking, driving, or biking down the streets all day every day. It’s no wonder branded vehicles are still a useful tool to advertising your business.

It Doesn’t Have to be Super Expensive

My dad used to have his company logos and lists of the products he sold on our family car—it served as a rolling billboard. As long as it has strong branding that makes it obvious as to who your business is and what it does.

“As markets become increasingly oversaturated, strong branding is the best chance that companies have to set themselves apart.” – Cameron Herold

Then it was my turn. With College Pro Painters, many of us painted our old, used vehicles in a bright yellow color—the perfect canvas for our huge red and white company logos. These “big bird” vans, as they were lovingly called, attracted attention and got us, clients.

Find the Best Parking Spots

My dad also parked his car strategically. No matter where we went, he found the spot that would garner the most views from passing pedestrians and drivers.

“The people that see the most return on their branded vehicles run businesses catering to local audiences in certain neighborhoods.” – Grasshopper

Some franchises even “barter” with gas stations for the perfect parking spot to display their vehicle. College Pro Painters would buy gas from the proprietor all day long. In return, we’d get to park our vans in the stations overnight. The arrangement benefited everyone involved and put College Pro Painters front and center at all times of the day.

Take Advantage of Ideal Streets

The last time I checked, your prospects aren’t just strolling around a parking lot while you hope they stumble across your branded vehicle. They are driving down the streets in the areas near their homes and offices.

“Driving to work, we always see the same advertisements on the same billboard and don’t think twice about it. But instead with a branded vehicle, you can showcase your brand to new customers each day as you take the same path to work. A new set of eyes increases the probability of customer and brand awareness for that matter.” – Geek Design

Where are your company cars and trucks parked tonight? Simply parking strategically is one way that’s sure to get you free PR.

If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!

Editor’s Note: This post was originally published in May 2010 and has been edited for accuracy and comprehensiveness. 

Recession Tip: Get Noticed

The brilliant ad in a Jakarta shopping mall makes people look really creepy as fleas on a dog.

While everyone is complaining and worrying about the economy, get out there by marketing and advertising.  Find fun ways to get noticed for free.  It drives me nuts when brands or people think they are ‘too professional’ to do guerrilla marketing, when some of the biggest and fastest-growing brands on the planet are already doing it.

Grasshopper, a company just outside of Boston, Massachusetts, made a huge splash in the spring of 2009 when they sent real chocolate-covered grasshoppers to 5000 tech geeks and entrepreneurs.  Included in the package of grasshoppers was a URL for an inspirational video that eventually went viral from all of the attention it received. They were featured in tons of media outlets, and generated a lot of buzz and sales.

If you’re going to do guerrilla marketing, don’t play it safe!

pic Megawatt PR

Mind Blowing Door Openers


Two years ago I was speaking at the 20th anniversary of Entrepreneurs Organization (EO) in Las Vegas. It is not unusual for people to come up after I present to say hello, ask questions, or ask for my contact info. Not a big deal and it usually doesn’t result in much more than a couple second interactions. And ya, this time was different.

A young EO guy I’d never met before named John Ruhlin engaged me in conversation and asked if it was me who was coming to Cleveland to speak at their EO Chapter the following week. He also asked what my plans were the night before. I answered yes that in fact I was going to be coming to his city and that I would more than likely be taking advantage of the dollar being weak and shopping at my favorite store, Brooks Brothers.

We made plans to grab dinner and see a Cavs basketball game after I was done shopping. Someone offering to grab dinner and a sporting event is a nice gesture in business, but not a big deal or out of the ordinary, right??

Well, as it would turn out, coming in that day was a traveler’s nightmare. I had multiple delays and had to beg my way onto a flight that was pulling away from the jet way. I had to text John and let him know that I was coming in 5 hours later than expected and that I understood if he wanted to cancel. He casually reassured me that it was no problem, that he was waiting at the bar in my hotel and that I should get checked in, take my bags upstairs and come down refreshed for a great night. I thought, even though I didn’t get to go shopping I can still enjoy a great meal and take in a little Lebron James. All in all not a bad way to spend an evening in Cleveland. That is what I was expecting…

I got to the hotel and when I went to walk into my room, my jaw dropped. Spread out folded and hanging across my entire room were dozens of suit jackets, pants, shirts, and sweaters…and not just any dress clothes, they were Brooks Brothers dress clothes. My entire room looked like I had walked into a Brooks Brothers retail store. And it was all in my size.

Then it hit me like a ton of bricks. John, the EO guy had casually asked me what size I wore in an email that week because he said he wanted to send me his company T-shirt.

He’d just pulled off this amazing, mind-altering experience of service (what he calls “strategic appreciation”) and we weren’t even at dinner yet. I took as many pictures on my phone as I could, texted them to my wife, and realized I needed to call John DiJulius to change the example I gave him for his book on the best customer service I had ever experienced.

When I walked into the bar, John looked up with a grin and said, “You enjoyed your Brooks Brothers store?”

Over dinner and the game John explained how using ultra high-end gifts helps him land meetings with CEOs or keep top client relationships amazing.

One of John’s companies, Ruhlin Promotion Group, specialized in doing crazy things like sending a $500 Cutco knife set in 5 consecutive packages to a CEO asking them to “carve out time” for a meeting.

After the Brooks Brothers experience and yes the awesome Cutco knives he sent me engraved with my company BackPocket COO logo, I will meet John Ruhlin anytime, anyplace, and refer him to anybody because I can only hope more and more people get to experience the Ruhlin Promotion Group treatment first hand.

Do you KAMP? Your Revenue Growth Depends On It…


In the early days building 1-800-GOT-JUNK?, we had a franchisee who was struggling.  They just weren’t getting enough work to cover their costs.  We knew that it was more about aligning their entire team and making a focused effort than it was about their territory not being lucrative enough.  We knew it was about doing more of the right things and less about them needing some newly designed flyer.

So we set up a program with them called KAMP:  Kick Ass Marketing Program.  We gave them a list of marketing tasks they had to do every single day, and at the end of each day, they reported in to us letting us know what they got done.  Each and every day for a couple of months, they documented all of the marketing they did.  We’d get an email back from them with rough notes like: 500 Post-It Notes on cars at the grocery store, 25 signs up on poles, seven signs up on client’s lawns, four cold calls to property managers and so on.  And each day after reading what they’d done, we would guide them on what marketing to do the next day and where specifically to do it.

The success of KAMP was due to the fact that I’d been so successful as a franchisee with College Pro Painters.  It’s how I was able to sign upso many great franchisees with Boyd Autobody, and it’s how 1-800-GOT-JUNK? Franchise Partners became more successful.  To this day, the biggest and most profitable 1-800-GOT-JUNK? franchise is still the most consistent in executing basic marketing fundamentals on a daily basis.  It’s not about the “silver bullet”, it’s about doing more of the right things.

It’s about focus, not tactics. You likely don’t need a whole new marketing strategy – just be relentlessly persistent and diligent about executing the marketing plan you already have in place.

You and your employees can learn more about this and all the other systems my clients are now using globally to align their employees and rapidly grow – these videos have all my secrets that you can use too.

Top 4 Strategies to Grow With Less People Faster

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Years ago I realized that hiring people was a bad deal.  Don’t get me wrong, we need employees but often we can’t hire the most senior people we’d like, in all the roles we’d like to have them in.  We simply can’t afford to hire a complete, full time, A Level Team.

So, if we can’t hire them full time, what if we could hire them part time, VERY part time…

Part time, fractional experts can swoop in, or work remotely via Skype with you, to only focus on what you need them to.

Here are 5 areas every company should considering using a fractional expert in – email me I’ll happily introduce you to the people in each of these areas who can really help you grow.

Most companies can’t afford a real CFO.  They may have controllers or bookkeepers with titles like VP Finance or CFO, but in reality they don’t have CFO skills at all.  And most Entrepreneurs don’t have the finance skills to really run their company properly and end up relying on unskilled advice.  I have a team of 18 CFOs, with huge variety of experience from tons of industries.  For 2-4 hours a month, they look over your financial statements in detail for you.  Then they come back to you with coaching opportunities, or areas for you to look into or have your finance team clean up.  i.e. you’ll have a CFO in your back pocket.  And it is way less expensive than you think.  Normally only about $1-2k a month.  Email me for intros –

Executive Search / Recruiting
Most companies can’t afford to hire a full time recruiter.  Or if they can, they probably can’t afford a team of them.  That’s the first hurdle.  The second is, the most recruiters suck.

I’ve finally sourced 4 executive recruiters that are bullet proof.  And you won’t know their names.  They’re under the radar and largely in stealth mode in helping great companies recruit or poach great A Players.

Remember too, that most great employees aren’t out unemployed looking for jobs.  They already have jobs, have no intention of leaving, and you have to know where they are and go poach them.
I can intro you to any of these firms if you want to build out your team.

  • Search Company 1 – C-Level Roles Only, Total Compensation per role needs to be $400k+
    • They crushed a COO hire for one of my clients which helped him later sell his company to Go Daddy.
  • Search Company 2 – Mid Level Managers & Executives.  $75k-$300k roles. Retained & Contingency Rates. And they obsess over Cultural Fit first.
    • I actively refer them, and they are even sponsoring my speaking tour this year.
  • Search Company 3 – Mid Level Managers & Executives.  $75k-$300k roles. Contingency Rates.
    • I’ve actively referred them for 2 years.  And half my clients even use them.
  • Search Company 4 – Sales people, Sales Managers, Sales Execs – i.e. ONLY sales roles
    • Wicked smart ‘sales’  focused team.  They just nailed a VP Sales for one of my clients.

Email me for intros –

SEM/SEO/PPC/Re-Marketing/FaceBook Campaigns
If you still advertise in the Yellow Pages, skip to the next section, however if you’re spending money on any of these areas I have two potential introductions for you that can blow wide open your revenues and growth.

For 14 years I’ve heard CEOs complain about how crappy all the companies are in this space.  And I agreed.  Two years ago however, I found two companies who are crushing it for tons of companies I’ve introduced them to.  email me if you’d like to have them look at growing your business for you.

Way smarter to have these teams doing it, than to hire some 24 year old and hope they really know what they’re doing.

  • Digital Marketing Company 1 – Min Monthly Spend $15k / Month.  I’ve intro’d companies who spend $100/Mth with them.
    • And they have clients 10x bigger than that. Entrepreneurial Team. Fantastic SEO Depth too.
  • Digital Marketing Company 2 – Min Monthly Spend $5k / Month.  I’ve intro’d tons of companies to them.  Great Entrepreneurial Team. Fantastic SEO Depth too.Marketing
    Most companies have an $80,000 Director of Marketing, who is a jack of all trades, master of none.  Or they have a small marketing team of 3-4 people.  We’d all love to have the former Chief Marketing Officer of major brands helping us with strategy, direction, coaching our people etc., but who can afford the $350,000 salaries they need.I have a team of about 40 former Chief Marketing Officers who will do all of that – for only a few thousand dollars a month.
    They can work with you and your team on Strategy, Budgets, Calendar, Tactics, Implementation etc., and they also can Coach your Director of Marketing for you in person or via Skype, instead of the blind leading the blind.

    Email me today and just tell me which areas you’d like introductions for, and I’ll introduce you to their CEO to fastback things for you also.

    Growth isn’t difficult, we just make it difficult on ourselves when we expect huge results from junior employees.  Imagine having experts in each of these areas in your back pocket.

The Keys to Building an In-House PR Team

49bIf  you’re reading this article, you’re probably interested in performing PR functions yourself, or in hiring team members to do so (or both). It will help you find the right people to execute the PR sales role in your organization, and secure free publicity for your company.Even though this falls under the category of public relations, what you’re really hiring for is a person who likes to do telephone sales.  You’re looking for someone who loves to pitch people, and is technically savvy enough to compile resources online and monitor the media response to your campaign. The first rule –

Don’t hire anyone with a PR background. People with traditional backgrounds in PR will want to write newswires and press releases all day.  Typically people in PR are writers (or they wanted to be), and there’s nothing wrong with that, but what you want—and need—is someone who can deliver a persuasive sales pitch, and follow-up with everyone they contact. It seems simple, but it’s not. That’s why I’ve included the list below.

Here’s what skills and characteristics you’ll want your team members to have:

  • They must love to sell. Candidates will need to the ability to “get past the gatekeeper” in order to pitch. They should be able to raise and handle objections, track their own sales leads, and love to sell.
  • They can handle rejection. Do they realize that every “no” is one step closer to a “yes”?
  • They’re enthusiastic junior players. I like junior sales people, around their mid-twenties and enthusiastic. Remember, you’re not looking for people who can sell to VPs or CEOs.
  • They need to be able to listen. The ability to understand what the writer wants to write about is crucial. It’s the only way to know why an approach isn’t working, and how to change it.
  • They’re “glass-half-full” people. Find someone optimistic so their excitement and energy transfers to everyone they talk to, especially the writers over the phone.
  • They’ve got a great “phone voice.” A great phone voice is important so writers can understand them.  They may be pitching you to writers in different regions too, so hire people with accents that match your market, or have voices that are clear enough to people throughout North America.
  • They need to know how to write. Your PR people won’t be writing press releases, but they will be doing tons of follow up via email.  They’ll have to be able to create excitement and get their point across succinctly.
  • They’ll have to be tech savvy. This role will require the use of a computer and the Internet constantly, since most their resources will be online.
  • They need to be smart. The fact that this is last doesn’t make it any less important than the others. The people you hire to do this work need to be information agregators, and intelligent enough to draw connections within the vast expanse of information they collect. Their research must be accurate, appropriate, and timely. They should love reading blogs, know how to use RSS, and gather info from Twitter. Information like this is crucial so they can stay current on trends, and include them in pitches to writers.

For more information on this topic, check out: Generating Free PR.

Truth about Strong Companies and Rich Clients

This rings true even in recessions.  That’s where the old adage ‘cash is king’ in a recessionary market comes from.  Many companies saw the recession coming and moved into cash.  They were waiting for deals. They’ve been waiting for the market to turn. They’re also waiting to buy from you. Sell to them. They’ve got money – some of it could be yours.

So, how do you get some of that money? A story first…

Years ago, one of my sales teams was working with a large client called Public Storage.  We were doing about $180,000 a year in business with them.  When we asked them how much total spending they did with us and competitors of ours, they said they’d have to check.  The following week they came back and said overall, company wide, they spent about two million dollars.  Wow–and we were only getting nine percent of that! Imagine how the conversation changed at that point to, “How can we get more of your business? What do you need to see from us to spend fifty percent of that figure with us?” We knew they had the money because they told us they were spending it! Now we just needed to work closely with them to have them spend it with us instead of our competitors.

Figure out which of your clients or prospects are doing well. Do your research and really focus on them, and you’ll land them without any problem.  Ask your clients how much of their current business you are currently getting.  Spending time with your top clients to increase revenues is easier than finding new ones.  They’ve got money – some of it could be yours.

Any stories to share ?

You’re Wasting Marketing Dollars


71bWHY, WHY, WHY would you waste money on Yellow Pages advertising when virtually no one keeps their books, and those who keep them virtually never use them, they use Google search instead.

Fridge Magnets used to be popular handouts for service companies like house painters, but now fridges are stainless steel – and magnets don’t stick.

TV Ads were popular ad spends in the 80s and 90s but now people fast forward though them on their DVRs.

What other marketing tactics are going the way of the rotary phone???

Saturate The Right Crowd

This is Marketing 101, but something we often need a reminder of:

When I was 21, I had one of 800 franchises with the world’s largest house painting company, College Pro Painters.  My territory was 90,000 people and I was enthusiastic about marketing my services to all of them!  But in order to hit my target profit, I only needed to paint 150 out of the 35,000 houses in Sudbury.

I learned my first lesson in marketing: it’s less about marketing to everyone and more about marketing to those who will most likely buy from me.

I was taught to describe my clients first so I could figure out how to spot them and know where they lived. I figured out the type of clients I wanted lived on curvy streets, with brass kick plates on their doors.  They had manicured lawns, and drove BMWs and Volvos and their houses needed painting.

I became so focused on marketing to this group that if prospects called from areas outside of my target market, I didn’t take the work. Some might balk at turning away a customer, but I was focused on building my name and brand in my target market, (not to mention keeping my down time costs lower). Rather than be just another painter, I was molding College Pro Painters into the painting company of choice for a very specific market, and counting on the profitability from being so hyper-focused.  I have helped several different companies focus their marketing efforts like this, and it always pays off.

Your target demographics should be so crystal clear that it defines everything you do as an organization.


Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable

We all know that meetings suck, right?

You hear it all the time. It’s the one thing that almost everyone in business can agree on.

Except it’s not actually true… 

Meetings don’t suck.

We just suck at running meetings.   

When done right, meetings not only work, they make people and companies better.

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

In the process, you’ll turn meetings that suck into meetings that work. 

In life, we always hear about people who’ve made huge decisions from their gut – without data.Today, I want you to make a decision, not only from your gut, but also from some data.  A decision that is only $12 per employee but will be priceless for your business.

Right now, your gut is telling you something is wrong with your company’s meetings.  You KNOW everyone complains about meetings.

People HATE going to them, they HATE running them, and they really have NO idea which meetings are truly necessary but they hold meetings simply because they think that is what they SHOULD do.

Even some of the smartest CEOs in the world complain about meetings – Elon Musk publicly told employees at Tesla & SpaceX to walk out of meetings if they weren’t being run properly.

I sent Elon a message saying that wasn’t going to fix anything – the key is to fix the root of the problem – NOT continue to ignore why meetings suck.

A Meeting is – Any phone call, video call or occasion where 2 or more people meet to discuss or work-through office topics.

Most employees on average spend 1-2 hours per day in meetings.

And likely, none of those employees – front-line staff or leaders – have had any training on how to attend meetings or participate in them, LET ALONE How to RUN THEM.

Consider this…

If the Average employee spends just 1 Hour per day in meetings – that’s 1/8th of their time.

If the Average employee earns $50,000 per year.

And they’re spending 1/8th of their time in meetings, that means you’re paying $6,250 dollars per year for just ONE employee to attend meetings.

The reality is, employees spend 1/8th of their time – and 1/8th of your company’s payroll – doing something they have literally NO idea how to do.

The Reality is…

95% of employees are booking & leading meetings – and they have NEVER been trained on how to run them.

95% of employees have had NO training on how to show up and participate in the meetings they attend daily.

And 95% of employees and companies have no idea what meetings are even necessary to hold.

Meetings CAN be hugely effective – IF you know how to run them

Meetings don’t SUCK, we just SUCK at running meetings. 

Investing $15 per employee – to help ensure the $50,000 a year you spend on them is an obvious and easy choice.

This could be the most impactful $15 you’ll ever spend and will save the company’s money, time and resources instantly.

Buying a copy of Meetings Suck for 100% of your employees and having them read it this month will have a huge impact on your company’s success.


Free PR: How To Get Chased By The Press Without Hiring A PR Firm

Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. 

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. 

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. 

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: 

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps 

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. 

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company.

What they’re saying:

“I think PR is the core for promoting any business. Public relations acquires customers! That’s what’s cool about this book.”

– Kevin O’Leary,  Shark on ABC’s Shark Tank

“The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for.”

– Peter Shankman, Founder, Help a Reporter Out (HARO)

“Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it.”

– Dan Martell,  Serial Entrepreneur & Investor (, Unbounce)

“I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team.”

– Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)


Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. 

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how. 

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. 

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers or how it will happen, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. 

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.


The Miracle Morning for
Entrepreneurs: Elevate Your SELF to
Elevate Your BUSINESS


A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.


Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.


Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.


The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level by first taking yourself to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side.

Start giving your business and your life the very best opportunities for success, right now.

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.