A business owner recently told me they couldn’t hire any great employees because there weren’t any to hire in his city.
I said, “It’s not a tight labor force, there’s just a whole bunch of crappy companies to work for.
There are a ton of great employees–they just don’t want to work for you. It’s an easy market to find great employees when you’re a great employer. Get your vision out there so everybody knows what you’re building.”
That’s when it gets easy.
At the beginning of every interview give a copy of your Vivid Vision (formerly Painted Picture) to each prospective employee.
If they apply by email, have an auto-reply set up that responds, “Thanks for applying to work for us. Please read our Vivid Vision below. It explains what our company will look and feel like three years from now. If this sounds like the kind of company you want to help build, please reply to this email with ‘interview me’ in the subject line.”
Before you interview people, your Vivid Vision will attract the right people and repel the wrong people.
Ray Kroc grew McDonalds from a few locations to the 
It’s one of the best systems for interviewing candidates and determining why you should bring someone into your organization. 
, he describes the process of hiring as getting the right people ‘on the bus,’ the wrong people ‘off the bus,’ and ‘everybody in the right seats.’ He just never really explains how to make all of that happen.
