Archives for December 2010

PPPPPP and Boards

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My very own golden rule is ‘Proper Preparation Prevents Piss Poor Performance.’
This is especially true when it comes to working with a Board of Advisers.

The CEO or CEO’s staff should send material and bring board members up to speed well in advance of each meeting.  Busy is not an excuse for not doing this.  These meetings should be one of your biggest priorities.  Give members plenty of advanced notice about the issues you’ll be talking about at the meeting, so they can prepare and you can benefit.

Ideally the report should be brief, and contain updates on:

  • The company’s achievements since the last meeting
  • The areas in which the company is struggling
  • Any key, relevant metrics
  • Financial statements showing key ratios and performance versus budget, versus previous quarter and year
  • Key decisions the company may be facing in the coming quarter and year
  • And every report should include your company’s Vivid Vision (formerly Painted Picture) as an ongoing reminder of what’s being built

The board’s prep package should also contain:

  • Facts as well as feelings various board members have regarding company
  • Specifics versus generalizations
  • The absolute truth.  If there is existing stress between members of the leadership team, then those underlying facts must be revealed to the board so they have the same level of transparency to be able to help you.

If your leadership team is worried that board members might ‘think less of them’ with some fact being brought into the open, then the trust begins to erode and the advice the board gives is never as ‘informed’ as it could and should be.

Don’t let anyone’s pride get in the way of great advice.

More (Limit 6) Advertising Spots Available

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Laptop Bag Advertising 2011

OK – You asked for it.

The advertising spots on my laptop sold out in less than 12 hours for 2011.

A few savvy companies asked if they could advertise on my laptop bag instead, as the laptop was sold out.

I said I’d check. I did.

And I found a new laptop case for 2011 that will allow for 6 iPhone sized logo ads to be produced and sewn on.  These will be professionally produced badges and will be professionally sewn on the front of the laptop bag.

Remember – the advertising value here is huge – I spend a LOT of time in Airports, with groups of Entrepreneurs/CEOs.  And a ton of time in business lounges, etc.

Your logo will be seen by thousands of people throughout the year.

As well your logo & the advertising on my laptop bag (which is the first I’ve heard of) will be talked about a number of times on my Blog, on Twitter, FaceBook, LinkedIn etc.

ONLY 6 Spots available for 2011.  $2,500 per spot.  And I still have to approve advertisers, as I can only recommend brands I love.

This is the exact bag your ads will be one.  You can even pic the placement (priority order of when you book with me).

Spend More On Advertising

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While everyone else is recession minded and shutting down production, you’re going to be planting the seeds for growth.

I was working with a client in Berlin who mentioned that they just landed a TV advertising deal where they don’t pay any fixed advertising fees. Instead, they negotiated a revenue-share deal with the TV station where they make a bit of money off of each new client their TV ads generate.

Remember, advertising outlets like TV, radio, magazines, newspapers and websites have no hard costs to run your ad.  For TV and radio, it’s airtime.  For magazines and newspapers, it’s a piece of paper they have to print anyway (one piece of paper in a magazine ends up being four full page ads and a staple in the middle).  Often, and especially now, magazines will run ads for free or very cheap if they are going to print the next day. Any unsold ad space in newspapers can never be re-sold.  Once Tuesday’s issue goes to print, it’s over for that specific window of sales potential.  It’s not as if it were a bottle of wine they are selling, which if not sold today, they can always sell tomorrow.

All media outlets have expiring inventory and they will sell their space for whatever they can negotiate as a price for at that time.

Years ago, I ran a very large barter company and we had tons of clients in advertising.  They would all trade advertising space for products from other companies.  All those ads you see in magazines for golf courses and hotels were not paid for with cash.  They were all paid for by the golf course trading twenty, fifty, or one hundred green fees in exchange for the ad. What about the hotel advertised on page 2? About ten to twenty nights in a hotel room for the ad.  It doesn’t cost a golf course anything to trade green fees except the cost of a scorecard and pencil–the golf course and hotel room will still be there the next day to re-sell to someone paying cash.  If you can trade your products or services with the media, they’ll turn around and re-sell it for cash to their clients later, too.

Don’t be afraid to negotiate the price, too; all advertising gets cheaper the closer it is to the date or time the ad will run, as I mentioned earlier.  I’ve negotiated millions of dollars of radio and TV ads, which were “pre-emptable.” We got them for fifty percent off, but if someone else came along willing to pay full price they’d cancel our ads. “Great,” I’d say. “I’m building a brand for years to come – I’ll take as many 50% off ads as I can get.” Someone else can pay full price.

I live by an old adage that always helps me through downturns:
“Early to bed, early to rise. Work like hell and advertise…”

pic Por Homme

What’s Unwavering Vision Mean?

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36bA great example of 1-800-GOT-JUNK?’s Vivid Vision (formerly Painted Picture) in action was when one of our amazing marketing managers Andrea Baxter said, “Can you imagine our company name on Starbucks cups?” I thought she was kinda nuts for suggesting such an idea, but I didn’t say anything.  When she said, “Don’t worry about how it’ll happen. As long as you can see it three years from now, I’ll make it happen,” I knew she was nuts, but I loved her passion and conviction.

A few months later Andrea told us we’d soon be on ten million Starbucks cups across North America–for free–with a quote and the 1-800-GOT-JUNK? name on it.  Nice!

Here’s the cool part:  Starbucks told Andrea that they’d put a quote from our founder on the cups but not the company name. In response, Andrea told Starbucks, “No, you have to put the company name on the cup!  That’s part of our vision.  It says so on our wall!” She sent Starbucks a picture of the 1-800-GOT-JUNK? ‘Can You Imagine?’ wall and convinced them to include the company name. Her belief in the idea helped the company achieve our goal of getting 1-800-GOT-JUNK? on ten million cups of Starbucks coffee.

Brian’s quote on Starbucks cups:  “It’s difficult for people to get rid of junk. They get attached to things and let them define who they are. If there’s one thing I’ve learned in this business, it’s that you are what you can’t let go of.”  Brian Scudamore, CEO, 1-800-GOT-JUNK?

Make your Vivid Vision stick.  An unwavering vision that comes to pass will be celebrated 100 times more than something you’re willing to compromise on.

Laptop Ad Space for 2011 (SOLD OUT)

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Laptop at TEDx

Last year, I sold 5 spots for great B2B companies to advertise on my laptop.  We had a waiting list within days.

Now, for 2011, there are three spaces available (2 have already sold for 2011, 1 spot is already taken for 2012).  The 6th space is donated to Kiva.org as I did last year.

Only 3 spots left.

If you want your company name & logo in front of thousands of entrepreneurs and business people throughout North America and occasionally globally this year. Try it.

I’ll be speaking at more EO & YPO chapters than ever before.  I’ll be speaking at dozens of conferences, flying business class, and as usual spending time in airport business lounges.

My MacBook Pro is with me and pretty much always out and being used.  I take it out in all my meetings regardless of who I’m working with.

I will also post about the advertising companies on my Blog and regularly all year on Twitter, FaceBook & LinkedIn.

Why sponsor my Laptop for all of 2011? This will get your logo seen by tens of thousands of influential business people this year.

It’s pretty widely known that my nickname is ‘Connector’ so you know I’ll be telling everyone that your company is sponsoring my laptop too.

Ya – and it’s capped at 5 (2 Sold – Now 3 left) placements…

First come first serve (but I have to like the brands)… i.e. the only chair company I could rave about is Herman Miller with their Aeron, and my favorite headsets are from Headsets.com etc.  I have to be able to say no if the brand doesn’t fit.

I’m auctioning off five (2 Sold – Now 3 left) sticker spaces on my MacBook Pro cover for $2,500 a piece. That comes out to about $200 a month, or $50 a week.

They will stay on my laptop all year, and you’ll “own” that piece of real estate on my laptop case. If anyone asks about your sticker, I’ll send him or her to whatever website/email address you want.

Want in? Email me – Cameron@BackPocketCOO.com

Why Measure Metrics At All??

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Facts and feelings are both clarified when real data in your company is examined and analyzed.

And remember “you can’t manage what you don’t measure.” That simple sentence couldn’t be more true.

You can even easily measure things that are seemingly intangible.  Use Net Promoter Score to measure employee and customer satisfaction. Just asking the one simple question: “How enthusiastically would you recommend our company to your friends?” is enough to measure each area more completely than a dozen other metrics, especially when using this formula to calculate the results.

pic Nick Sayers

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Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable

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We all know that meetings suck, right?

You hear it all the time. It’s the one thing that almost everyone in business can agree on.

Except it’s not actually true… 

Meetings don’t suck.

We just suck at running meetings.   

When done right, meetings not only work, they make people and companies better.

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

In the process, you’ll turn meetings that suck into meetings that work. 

In life, we always hear about people who’ve made huge decisions from their gut – without data.Today, I want you to make a decision, not only from your gut, but also from some data.  A decision that is only $12 per employee but will be priceless for your business.

Right now, your gut is telling you something is wrong with your company’s meetings.  You KNOW everyone complains about meetings.

People HATE going to them, they HATE running them, and they really have NO idea which meetings are truly necessary but they hold meetings simply because they think that is what they SHOULD do.

Even some of the smartest CEOs in the world complain about meetings – Elon Musk publicly told employees at Tesla & SpaceX to walk out of meetings if they weren’t being run properly.

I sent Elon a message saying that wasn’t going to fix anything – the key is to fix the root of the problem – NOT continue to ignore why meetings suck.

A Meeting is – Any phone call, video call or occasion where 2 or more people meet to discuss or work-through office topics.

Most employees on average spend 1-2 hours per day in meetings.

And likely, none of those employees – front-line staff or leaders – have had any training on how to attend meetings or participate in them, LET ALONE How to RUN THEM.

Consider this…

If the Average employee spends just 1 Hour per day in meetings – that’s 1/8th of their time.

If the Average employee earns $50,000 per year.

And they’re spending 1/8th of their time in meetings, that means you’re paying $6,250 dollars per year for just ONE employee to attend meetings.

The reality is, employees spend 1/8th of their time – and 1/8th of your company’s payroll – doing something they have literally NO idea how to do.

The Reality is…

95% of employees are booking & leading meetings – and they have NEVER been trained on how to run them.

95% of employees have had NO training on how to show up and participate in the meetings they attend daily.

And 95% of employees and companies have no idea what meetings are even necessary to hold.

Meetings CAN be hugely effective – IF you know how to run them

Meetings don’t SUCK, we just SUCK at running meetings. 

Investing $15 per employee – to help ensure the $50,000 a year you spend on them is an obvious and easy choice.

This could be the most impactful $15 you’ll ever spend and will save the company’s money, time and resources instantly.

Buying a copy of Meetings Suck for 100% of your employees and having them read it this month will have a huge impact on your company’s success.

book-5

Free PR: How To Get Chased By The Press Without Hiring A PR Firm

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Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. 

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. 

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. 

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: 

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps 

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. 

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company.

What they’re saying:

“I think PR is the core for promoting any business. Public relations acquires customers! That’s what’s cool about this book.”

– Kevin O’Leary,  Shark on ABC’s Shark Tank

“The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for.”

– Peter Shankman, Founder, Help a Reporter Out (HARO)

“Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it.”

– Dan Martell,  Serial Entrepreneur & Investor (Intercom.io, Unbounce)

“I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team.”

– Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

book-3-1

Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

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Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. 

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how. 

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. 

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers or how it will happen, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. 

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.

miracle-morning

The Miracle Morning for
Entrepreneurs: Elevate Your SELF to
Elevate Your BUSINESS

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READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.

READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.

THESE SIX DAILY PRACTICES WILL FUEL YOUR EFFORTS TO CREATE AND SUSTAIN POSITIVE CHANGE IN YOUR LIFE.

Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.

DEVELOP A VISION FOR YOUR BUSINESS, AND BECOME THE INFLUENTIAL AND INSPIRING LEADER YOU WERE ALWAYS MEANT TO BE.

The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level by first taking yourself to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side.

Start giving your business and your life the very best opportunities for success, right now.

double-double

Double Double: How To Double Your Revenue And Profit In 3 Years Or Less​

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A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.