A Decade Built Around a Problem I Couldn’t Ignore
When I founded COO Alliance, I kept seeing the same issue repeated across companies of every size.
CEOs had endless communities, conferences, and resources built around their role.
But the people actually running execution inside the business often had nowhere to go. The COO was one of the loneliest seats in the C suite.
I knew that because I had lived it.
What started as an idea to connect Second in Commands has now become a global community of operators who challenge each other, support each other, and sharpen how they lead.
What COO Alliance Was Really Built To Do
Reaching ten years is not just a milestone to celebrate. It validates a need that existed for far too long.
From the beginning, my goal was to create a high trust environment where operators could speak honestly about the pressure they carry every day and learn from others facing the same complexity.
Over the years, COO Alliance has helped members through:
- Peer learning with experienced operators
- Frameworks built specifically for the COO role
- Global relationships that expand strategic thinking
- Accountability that drives execution, not just ideas
This was never meant to be surface level networking.
It was built for real operators doing real work.
Why This Work Still Matters to Me
Long before COO Alliance existed, I helped scale 1-800-GOT-JUNK? from $2 million to over $100 million in revenue. During that journey, I learned something that shaped the rest of my career.
Vision alone does not scale a company.
Execution does.
The best COOs do not simply support CEOs. They make growth possible. They bring clarity, accountability, and operational discipline into organizations that would otherwise stall under complexity.
That belief became the foundation for everything I built afterward, including COO Alliance.
The Bottom Line
Ten years of COO Alliance represents more than longevity. It represents the evolution of operational leadership itself.
For too long, the Second in Command role was underestimated despite being one of the most critical drivers of business performance. Today, operators finally have a community, a language, and a place designed specifically for how they lead.
And in my opinion, we are only getting started.
If you are leading from the engine room of a growing company and want to surround yourself with operators who truly understand the role, join COO Alliance and experience what the right room can do for your growth.
