Archives for 2020

The Importance of Setting SMART Goals

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To be successful as a leader, a COO, a CEO, or even just as an employee, you need to set goals, but those can’t just be any old goals, they have to be SMART goals.

What are those, exactly?

What is a SMART goal?

The well-known meaning of SMART:

  • S – Specific
  • M – Measurable
  • A – Achievable
  • R – Realistic
  • T – Timely

Personally, I like to give the S a double meaning:

  • S – Shared

But what do each of those mean?

To set SMART goals, you need to be clear on what that means and how to set them. That starts with making sure you have a clear understanding of every letter in the acronym.

Specific: “Your goal should be clear and specific, otherwise you won’t be able to focus your efforts or feel truly motivated to achieve it” – Mindtools

According to Mindtools, to be specific, you want to make sure that your SMART goal answers these 5 questions:

  • What do I want to accomplish?
  • Why is this goal important?
  • Who is involved?
  • Where is it located?
  • Which resources or limits are involved?

Measurable: The SMART goal should be able to be quantified or is at the very least tangible. For example, your goals could be, “Move average contract size from $1500 to $1650.” Your goals should include a #, $, or a % sign somewhere, or else you know that your goal is far too vague.

Attainable: While it’s great to set lofty goals that’ll push you to work harder, you still need it to be achievable in the end. Without goals that are actually attainable, you won’t be able to build a culture of achievement.

Relevant: Your SMART goals have to be relevant and aligned with the objectives or the other goals your company is working towards. If not, it may seem like a good goal to you, but in the end, no one else will really care about it. It has to matter to the company.

Timely: Large goals should be broken down into a sequence of goals based on time. As an example, your goal could be to “Have ten calls per day this week.” That goal should be placed directly into your calendar on the exact time and day you’ll actually do that work.

If you’re working with the meaning I put behind the S as well – which I recommend you do – you need to understand the importance and the benefits of sharing your goals.

Shared: Both the manager and employee have to know about the goal and feel it’s a good goal. The goal has maximum buy-in when the subordinate sets it and both people commit to hitting it.

Not only that but sharing your goals helps to keep you accountable. When you know that someone knows you’re trying to achieve something, you’re much more likely to actually achieve it. You don’t want the embarrassment of that person knowing you never did it.

Make SMART Goals a Constant

Break the habit of allowing people to have all their goals due on the last day of the quarter. You could even be doing this, too. There shouldn’t be one set day for goals to be done. Instead, create goals that matter throughout the month/quarter/year. You want to have something to accomplish all the time and to drive you forward. That means setting both large goals and smaller ones you can finish to achieve the big ones.

Every COO, CEO, employee—basically everyone—should create a habit of setting SMART goals. It’s one of the best ways to push yourself forward and to actually accomplish tasks. Taking the time to think these goals out is definitely worth it.

If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!

Editor’s Note: This post was originally published in March 2011 and has been edited for accuracy and comprehensiveness.

The Secret Formula to Success

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Often people say that there is no secret formula to success. Well, those people are wrong. Years ago, Brian, the founder and CEO of 1-800-GOT-JUNK?, came up to my desk and said, “I’ve found it!”

Of course, I was thinking, “You’ve found what?”

But that question was quickly answered. He explained to me that he had come up with the “formula” to create the “flywheel effect” Jim Collins talks about. In other words, he had come up with the formula to success.

What is it?

Put simply, this formula to success amounted to:

F x F x E = Success (Success being the flywheel effect kicking in)

But what do those letters stand for?

Focus x Faith x Effort = Success

How does it work?

Those are still just a few words written on a page, but how do they work to equal success? To answer that, you need to know that each letter in the equation is scored as a percentage out of one hundred. To gauge those numbers, each day you simply ask yourself:

  • What percentage of today was I focused?
  • What percentage of faith do I still have in my business?
  • What percentage of effort did I put in?

What percentage do you need for success?

Let’s say you were 50% focused, had 50% faith, and 50% effort—that only comes out to a 12.5% chance of success, which is pretty bad odds. If that’s the number you get, I wouldn’t even bother starting.

But, if you’re 80% focused, with 80% faith, and 80% effort every day, or every week, and if your whole business was that focused, had that much faith, and put that much effort in, then you have a 51.2% chance of success!

Yes, I know, still not that great, but still better. That basically just makes it a game of luck.

If you want to build a great organization and double your revenue, double your profits, and take the number of days you’re working and cut them in half, you’ve got to start getting in the range of 90 x 90 x 90—which even then only gets you to 72.8% chance of success.

To build the kinds of businesses as we did with College Pro Painters, Boyd Autobody, and 1-800-GOT-JUNK?, you need 98% focus, 98% faith, and 98% effort, which gives you a 94% chance of success. It’s impossible to truly get 100%, but if you and everyone else are as focused, faithful, and putting in as much effort as possible, you can come close.

Focus, The Biggest Issue

Most companies and most employees wake up and start working on email without any thought put into their goals. This means that most companies aren’t as focused as they need to be. Having less focus can seriously ruin the success end of the formula.

“Focus is so important because it is the gateway to all thinking: perception, memory, learning, reasoning, problem-solving, and decision making. Without good focus, all aspects of your ability to think will suffer. Without focus, you won’t be as effective in your work because if you’re not concentrating on the right things or are distracted, you won’t be capable of getting your work done.” – Huffpost

Succeeding in business is difficult and this formula reflects that. You have to go into it at full force and work hard for even a chance of success.

If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!

Editor’s Note: This post was originally published in November 2010 and has been edited for accuracy and comprehensiveness. 

The Format of a Productive Huddle

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Stand-up meetings, also known as huddles, are an important part of being a team, but it’s not something that people often think about. Because of this, people don’t often think about how to make them better or more productive. Some people don’t even bother to have them.

Implementing team huddles along with these tips will change your company.

Everyone I’ve taught about having productive huddles has benefited greatly from better internal communication and company morale.

If nothing else, huddles truly unite the team. So here is the format of a productive huddle:

Good News

In the first couple of minutes, encourage everyone to share the good news. Furthermore, they can speak praise about other business areas, work with customers, their fellow employees, and so forth.

“Positive information benefits us emotionally, physically, and mentally. It can contribute in a meaningful way to a happier and healthier life.” – Tal Ben-Shahar on Medium

Everyone is so quick to share bad news, but they don’t often share the good stuff. There is enough bad stuff out there. People need to be encouraged to do so because good news is vital. It lifts people up and brings them together in their shared accomplishments.

Numbers

Next, it’s very beneficial to your huddle to review and post the key metrics from your sales funnel so that everyone has a window into the key numbers for the business. Sharing this information with people shows a sense of trust and transparency that your employees need to see.

“Being open and honest is always in everyone’s best interest. Openness creates a sense of loyalty and makes your business stand out as one that employees want to work at.” – Cameron Herold

If huddles are an important part of being a team, transparency is vital to make that true.

What Does it All Mean?

Following your review of numbers, during your huddle, you want to do a daily forecast on the monthly and yearly revenue versus budget.

“Communicate to your employees the relationship between the current finances and the company’s future success.” – Inc

For me, it was super beneficial to show my team how we were doing on a daily basis versus waiting until the end of the month to add it all up. Seeing what’s happening in real-time makes the work everyone is doing feel more real and meaningful which, of course, fosters productivity.

Department Update

Make sure to make room for department updates in your huddles. This is a glimpse into each business area. It’s also a way to systematically ensure that business areas are always focused on their quarterly top three projects.

“The daily huddle can save everyone an hour or so of needless email updates and ad hoc interruptions.” – Growth Institute

Missing Systems/Frustrations

Everyone should feel free to share missing systems of frustrations in the huddle as long as you ensure it is a no-blame environment. Welcoming people to share, even if the things are negative, helps people feel heard and worthy.

After each frustration, have someone take ownership of the problem and make sure it gets fixed. No debate or discussion should happen at the huddle. That wastes far too much time. When issues are raised and someone finds a concrete solution to solve them, the huddle and the entire workplace will be more productive.

Cheer

No matter how strange or embarrassing it seems at first, make sure everyone cheers at the end of the huddle. This will feel awkward at first, but everyone will grow to love it.

The power of a good cheer will get people pumped to take on the workday. It works at sporting events, doesn’t it? Try it and you’ll see your staff leave the huddle pumped and on a much more positive note. Huddles are a good thing, so make sure it feels like it!

Huddles are so useful in fostering a positive, hard-working, and productive work environment. Try implementing them, trust me, you won’t regret it.

If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!

Editor’s Note: This post was originally published in August 2010 and has been edited for accuracy and comprehensiveness. 

To-Do List Strategies

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To-do lists can be very useful to drive yourself to get things done if you’re using them right. As a COO it’s important to stay on task and get everything done. You don’t want to lose track of anything, so you probably have a to-do list sitting on your desk.

The idea of writing a to-do list seems simple, right? You just write whatever you need to get done down on paper and you’re good. Not if you want to actually get it all done.

Here are some strategies for making to-do lists that you’ll actually get through because, as a COO, you need to.

Don’t Keep Adding

Don’t get stuck in a constant cycle of adding stuff to your list, causing it to grow longer and longer until it’s too daunting to ever complete. If anything, start crossing stuff off that doesn’t need to get done yet.

“Here’s a terrifying (but strangely comforting) fact: A whopping 89% of people don’t regularly finish their daily to-do lists.” – The Muse

A COO needs to know how to prioritize. If it won’t have an impact on sales going up, profits going up, or costs going down—stop doing it. It doesn’t need to be on that list.

The Top Five

Instead of constantly adding things to an increasingly long list, each morning or night before, sit down and write the top five things you need to get done that day.

“If your to-do list is going to help you focus on your most important work, you’ll need to decide now what your most important work is.” – Huffpost

Once you’ve done that, start working on number one until it’s done. Then move on to number two and so forth. As a COO, if you can be diligent and stay focused using this age-old method, you and your team will grow during an upswing or downturn in the economy

The Downfall of Long Lists

Long lists look intimidating and therefore decrease your drive to get everything on that list done because when it’s long, it seems far more impossible. What’s the point in even trying when you know you’ll never complete that list? That’s why you need small, but achievable lists, like the aforementioned top five.

“We waste time on menial chores and tasks just to have a sense of accomplishment. Over time, this makes us much less effective at our job. Truly successful people find a way to outsource many of these less strategic tasks.” – Forbes

The shorter the list, the easier it is to trick your brain into thinking it’ll be easy to get it done. Maybe they’re not easy, but when your to-do list seems easy and straightforward, it actually does help to increase productivity and get things done far more quickly and easily than if it was in a list of tasks a page or two long.

The 80/20 Rule

We all know and accept that eighty percent of the results come from twenty percent of the work. I like to use that as a way to focus on myself. For example, if you only had two hours a day to get work done, what would you want to get done right away? Do you know what that activity might be? Okay, do that, and that alone. Your to-do list doesn’t have to belong if you can get a large chunk of the work done in one task.

“Just being confident about what needs to get done does increase the chances of it actually getting done.” – Cameron Herold

Imagine if for eight hours a day you just worked on those crucial tasks versus focusing on the numerous other items that spring from out of nowhere each day. Adding those little tasks to your to-do list detracts from the tasks that’ll actually get eighty percent of the work done.

COOs need to know how to prioritize and a strategic to-do list helps with that immensely. Most importantly of all, that to-do list shouldn’t belong. Short and sweet is what gets the work done.

If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!

Editor’s Note: This post was originally published in August 2010 and has been edited for accuracy and comprehensiveness. 

Using Branded Vehicles to Boost Your Business

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Parking branded vehicles at high traffic locations, or as I like to call it—parketing—has been around forever yet many companies still don’t leverage its power.

Branded vehicles can be a useful tool to boost your business. Here are some tips on how to use them effectively.

It’s Not Going to Disappear Anytime Soon

Driving is one thing you can pretty much count on being around for as long as we’re all around. Therefore, the ability to get your business noticed by parking your branded vehicle strategically is not going away anytime soon either.

“With the advent of self-driving technology, the advantage of car brand decals and mobile advertising will only increase. Cars will essentially become mobile devices like smartphones and business tablets.” – Personal Branding Blog

It’s something that’s been done for years and continues to happen without decline. People are walking, driving, or biking down the streets all day every day. It’s no wonder branded vehicles are still a useful tool to advertising your business.

It Doesn’t Have to be Super Expensive

My dad used to have his company logos and lists of the products he sold on our family car—it served as a rolling billboard. As long as it has strong branding that makes it obvious as to who your business is and what it does.

“As markets become increasingly oversaturated, strong branding is the best chance that companies have to set themselves apart.” – Cameron Herold

Then it was my turn. With College Pro Painters, many of us painted our old, used vehicles in a bright yellow color—the perfect canvas for our huge red and white company logos. These “big bird” vans, as they were lovingly called, attracted attention and got us, clients.

Find the Best Parking Spots

My dad also parked his car strategically. No matter where we went, he found the spot that would garner the most views from passing pedestrians and drivers.

“The people that see the most return on their branded vehicles run businesses catering to local audiences in certain neighborhoods.” – Grasshopper

Some franchises even “barter” with gas stations for the perfect parking spot to display their vehicle. College Pro Painters would buy gas from the proprietor all day long. In return, we’d get to park our vans in the stations overnight. The arrangement benefited everyone involved and put College Pro Painters front and center at all times of the day.

Take Advantage of Ideal Streets

The last time I checked, your prospects aren’t just strolling around a parking lot while you hope they stumble across your branded vehicle. They are driving down the streets in the areas near their homes and offices.

“Driving to work, we always see the same advertisements on the same billboard and don’t think twice about it. But instead with a branded vehicle, you can showcase your brand to new customers each day as you take the same path to work. A new set of eyes increases the probability of customer and brand awareness for that matter.” – Geek Design

Where are your company cars and trucks parked tonight? Simply parking strategically is one way that’s sure to get you free PR.

If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!

Editor’s Note: This post was originally published in May 2010 and has been edited for accuracy and comprehensiveness. 

The Power of Branded Clothing and Merchandise

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A powerful brand image is essential to any company. People won’t think to use your product or service if they don’t know your brand. Wearing your brand’s logo can do a lot for your company for a variety of reasons. Here’s why you want to do it!

The Power of Standing Out

Since everyone has to wear clothes, why not put them to work marketing your product or service? It’s an easy win for your company, and in some instances such as networking events and conferences corporate clothing will help you stand out in a sea of suits.

“The ‘rule of 7’ in marketing suggests that consumers must encounter 7 touchpoints with your brand before being persuaded to buy. Branded clothing is a great way to consistently put your message in front of your target audience.” – AB Print Group LTD

At conferences of up to 2000 people, there would be four of us in 1-800-GOT-JUNK? fleeces with huge logos on our backs. People thought there were at least twenty of us walking around because they saw our logos so often in the middle of all those suits.

The Power of Recognition

Every time I wear branded clothing, someone comments and asks me about my company. Even as far back as College Pro Painters, our painters wore shirts emblazoned with our logo so that while they were up on ladders people would see our brand.

“84% of consumers claim that promotional material boosts their own awareness about a certain brand.” – Norms Conference

Branded clothing also proves helpful when recruiting for new employees. One summer, I had my painters wear their painting shirts with huge logos on them to the university pub. I bribed them with free beer to do it. Needless to say, it helped me find new painters every time.

The Power of Perfect Placement

While building 1-800-GOT-JUNK?, I would place my branded jacket on the outside of chairs so that it would be seen while I was sitting down. On planes, I’d fold it in such a way that the logo stood out even when placed in overhead bins. I was relentlessly getting my name out to prospects.

“If you have well-designed branded apparel with an interesting logo or witty slogan, people will approach you about your company instead of you pitching to them. The more people see your name, the wider your impact and the more conversations about your company you can start.” – Kaye Smith

Not only is it useful to place your branded merchandise in visible places, but it also matters where that logo is placed on the merchandise itself. Massive logos on the back of a shirt work well for the employees of that company to wear at work, but if you’re doing the same for customer merchandise, it’s a lot less likely they’re going to wear clothing with such an imposing logo. Think about who the clothing is for and when you’d ideally want those people to wear it before designing the merchandise.

The Power of Variety

I put 1-800-GOT-JUNK?’s logo on everything. I even made license plates with the company’s name on it (as well as for another company I built).

“The most popular promotional products in terms of favorites listed by those who were surveyed were USB drives, pens, an electrical item, or a mug. […] When it comes to how long a promotional product is kept, mugs were reported to be kept longer than any other promotional item.” – Brandwatch

Having a variety of branded clothing and merchandise increasing the chance of more people sharing your brand with the world. Women are less likely to wear the men’s polo shirt you’ve made, while some people might prefer their regular clothes and would rather go for a mug instead. Having options means there is something for everyone. If people actually like the branded clothing they have, they’re far more likely to wear it.

Branded merchandise can be a powerful advertising tool for your company if you know what you’re doing. Make sure your logo is strong and your brand is clear!

If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!

Editor’s Note: This post was originally published in April 2010 and has been edited for accuracy and comprehensiveness. 

How to Have an Effective Advisory Board Meeting

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Boards of Advisors are there to give advice, feedback, and accountability, and to ask thought-provoking questions that push the company forward. This means that companies who want to grow quickly need to run advisory board meetings effectively.

Here are some tips that should help you do just that.

Frequency

Board of Advisor meetings should happen at least quarterly and up to six times a year. This allows the board to focus on core goals in detail instead of trying to pack everything into one or two meetings.

“Typically, the board of advisors convenes for a monthly or quarterly meeting” – Entrepreneur

However, if they happen too often, you’re going to end up wasting valuable time and losing the pressure to focus on that meeting. When there’s only four meetings a year, your board members will want to be engaged and focused.

Length

Each advisory board meeting should be four to six hours in length. Make sure it always runs on schedule and that everyone is prepared to maximize everyone’s precious time.

“Advisers’ time is precious, so make sure you maximize the time spent for advisory board meetings.” – Diligent Insights

Too long and you’re both wasting everyone’s time and making the meeting feel slow. When it feels slow, people will lose focus. Too short and you won’t get everything done. It has to be the perfect length to fit everything and be fast paced enough that people don’t get distracted.

After the First Hour

After roughly one hour, effective advisory board meetings should shift into creative discussion, insight gathering, and debate around two to three critical areas the company is working on.

“It’s common, and necessary, for the Board to raises the “what if” questions during these debates. They will ask tough questions, but in the end, this will strengthen your ideas and your team.” – Meetings Suck 

If the advisory meeting is run properly, it should be less like a presentation and more like a group discussion. Challenge each other in a constructive way in order to gain the best possible insights and sound consensus.

Additional Things That Should Happen

Reviewing financial statements are also worthwhile at these meetings as board members tend to ask things that employees do not. This practice with your Board WILL save and make you money long term.

Each Board member should be adding to all aspects of the discussion and not just giving advice from their area of expertise. You want to have everyone’s experiences and questions on all topics being discussed. If the marketing person only chimes in during marketing discussions then you will miss out. Encourage people to speak beyond their area of expertise to maximize their perspective.

The majority of the meeting should cover two core goals to focus on for the next year. This can be a big picture goal of which you need the Board’s advice, help, or questions.

Everyone at the advisory board meeting is a vital member of the company and therefore their time is beyond valuable. You want to make sure these meetings are effective, making them worth everyone’s time

Editor’s Note: This post was originally published in January 2010 and has been edited for accuracy and comprehensiveness. 

How to Show Respect for People’s Time

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Everyone has different things on their plate and doesn’t want their time to be wasted. No matter how busy you think you are compared to someone else, you never really know what’s going on. That’s why it’s important to always, no matter who it is or what you know about the person, to show respect for their time. You’d certainly want them to do the same for you.

Here are some ways to be respectful of someone’s time. It’ll benefit them, you, and your business because an appreciation of time increases productivity.

Close the Door

It’s so common for people to show up late to things, be it meetings, courses, etc, and expect it not to matter. This shows disrespect for your time and if you let people get away with this it shows disrespect for the people that actually show up in time.

“Punctuality is not just a virtue, it’s about respect. When everyone is respectful of each other’s time meetings run a lot better. If someone decides to be late, the frustration the other people feel about that can impact the quality of their contribution to the meeting.” – Cameron Herold

When you’re hosting a lecture or a meeting, you can say that you’ll start at a certain time, but when you actually start at that time instead of waiting for stragglers, it gives off a very strong message of respect. It’s almost sad how surprised people will be when you actually start on time. If people aren’t present at the start of class, or haven’t returned to the class after a break, shut the door and get started without them.

Not only does this show respect for the people present, but it also keeps things on track.

Compress Time

When you are booking a meeting you should try to ‘compress time’ where you can. Take whatever time you immediately think you’ll need for a meeting and cut that number in half for the booking period. So, instead of a one hour meeting, book it for thirty minutes. Sounds crazy, right?

“Meetings take the time you give to them, so limit that time. Maybe cut it in half if the usual meetings tend to feel slow, and you can increase productivity immensely.” – Cameron Herold

Like so many other obligations, meetings tend to fill the space you give to them. By compressing that time, you increase everyone’s productivity and implement a highly profitable system of time management.

Be Prepared

Simply being prepared by doing your work on time, preparing for meetings, and managing your own time well can show respect for other people’s time.

“Frantically searching for a pen, borrowing a notebook, and rifling through your bag for your files not only looks unprofessional but can take up precious time. Before meeting with someone, make sure you’ve appropriately gathered and prepared everything you need for your meeting.” – The Order Expert

Gathering your notes and starting up your computer during meeting time shows a lot of disrespect for the people there. They didn’t come to watch you dig around for notes, that could have been done long before they arrived. You wouldn’t want them taking up your time with tedious little tasks.

Showing respect for people’s time is vital for a productive and healthy workplace. When you respect other people’s time, they’ll respect yours.

If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!

Editor’s Note: This post was originally published in December 2009 and has been edited for accuracy and comprehensiveness. 

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Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable

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We all know that meetings suck, right?

You hear it all the time. It’s the one thing that almost everyone in business can agree on.

Except it’s not actually true… 

Meetings don’t suck.

We just suck at running meetings.   

When done right, meetings not only work, they make people and companies better.

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

In the process, you’ll turn meetings that suck into meetings that work. 

In life, we always hear about people who’ve made huge decisions from their gut – without data.Today, I want you to make a decision, not only from your gut, but also from some data.  A decision that is only $12 per employee but will be priceless for your business.

Right now, your gut is telling you something is wrong with your company’s meetings.  You KNOW everyone complains about meetings.

People HATE going to them, they HATE running them, and they really have NO idea which meetings are truly necessary but they hold meetings simply because they think that is what they SHOULD do.

Even some of the smartest CEOs in the world complain about meetings – Elon Musk publicly told employees at Tesla & SpaceX to walk out of meetings if they weren’t being run properly.

I sent Elon a message saying that wasn’t going to fix anything – the key is to fix the root of the problem – NOT continue to ignore why meetings suck.

A Meeting is – Any phone call, video call or occasion where 2 or more people meet to discuss or work-through office topics.

Most employees on average spend 1-2 hours per day in meetings.

And likely, none of those employees – front-line staff or leaders – have had any training on how to attend meetings or participate in them, LET ALONE How to RUN THEM.

Consider this…

If the Average employee spends just 1 Hour per day in meetings – that’s 1/8th of their time.

If the Average employee earns $50,000 per year.

And they’re spending 1/8th of their time in meetings, that means you’re paying $6,250 dollars per year for just ONE employee to attend meetings.

The reality is, employees spend 1/8th of their time – and 1/8th of your company’s payroll – doing something they have literally NO idea how to do.

The Reality is…

95% of employees are booking & leading meetings – and they have NEVER been trained on how to run them.

95% of employees have had NO training on how to show up and participate in the meetings they attend daily.

And 95% of employees and companies have no idea what meetings are even necessary to hold.

Meetings CAN be hugely effective – IF you know how to run them

Meetings don’t SUCK, we just SUCK at running meetings. 

Investing $15 per employee – to help ensure the $50,000 a year you spend on them is an obvious and easy choice.

This could be the most impactful $15 you’ll ever spend and will save the company’s money, time and resources instantly.

Buying a copy of Meetings Suck for 100% of your employees and having them read it this month will have a huge impact on your company’s success.

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Free PR: How To Get Chased By The Press Without Hiring A PR Firm

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Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. 

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. 

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. 

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: 

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps 

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. 

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company.

What they’re saying:

“I think PR is the core for promoting any business. Public relations acquires customers! That’s what’s cool about this book.”

– Kevin O’Leary,  Shark on ABC’s Shark Tank

“The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for.”

– Peter Shankman, Founder, Help a Reporter Out (HARO)

“Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it.”

– Dan Martell,  Serial Entrepreneur & Investor (Intercom.io, Unbounce)

“I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team.”

– Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

book-3-1

Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

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Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. 

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how. 

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. 

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers or how it will happen, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. 

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.

miracle-morning

The Miracle Morning for
Entrepreneurs: Elevate Your SELF to
Elevate Your BUSINESS

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READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.

READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.

THESE SIX DAILY PRACTICES WILL FUEL YOUR EFFORTS TO CREATE AND SUSTAIN POSITIVE CHANGE IN YOUR LIFE.

Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.

DEVELOP A VISION FOR YOUR BUSINESS, AND BECOME THE INFLUENTIAL AND INSPIRING LEADER YOU WERE ALWAYS MEANT TO BE.

The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level by first taking yourself to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side.

Start giving your business and your life the very best opportunities for success, right now.

double-double

Double Double: How To Double Your Revenue And Profit In 3 Years Or Less​

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free chapter 1 pdf
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download on itunes

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.