Archives for March 2011

Work Out Harder and Hire Fit People

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If you’re not currently setting goals to be in better shape, you know what you need to do.

Trust me – your back problems and evolving double chin will disappear faster than you think.

“Ya I just don’t have time to work out.” Neither does Barack Obama, but he’s hard in the gym for an hour in the morning, 6 days a week.

Don’t you hate it when I’m right?

Also, when recruiting, look for athletes and hire people who play sports actively.

Look for team players.  Look for those with athletic goals as adults.  Those who wake up working out hard will work hard in their jobs.  Those who sit on the couch watching TV that makes them dumber will produce similar results at work.

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Coaches and Mentors

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mentorThe highest performing leaders and companies reach out to many outside experts for advice in addition to having a Board of Advisers.

As humans, we’re hard-wired to help each other. When people reach out to us for advice it makes us feel good.

I’m not old or bored enough to be on traditional boards yet, but advisory boards are a great way I help entrepreneurs make their dreams happen.

I’ve been coaching entrepreneurs for over twenty years now and have helped many establish and execute their strategic plans. I’ve also worked with them to teach them easy to implement, scalable systems in order to grow their companies.

Most high-ranking CEOs have coaches or mentors, even if they never talk about them. Successful people learn from other successful people.  Iron sharpens irons.

Get a coach (or some coaches). You’ll wonder how you survived without one.

Don’t Shoot the Messenger!

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If you want to have an open work culture and a respectful workplace, or if you’re trying to get employees to come to you with problems or opportunities, the first thing you need to do is listen.

I can’t emphasize how important this is.

After you’ve listened, ask questions so that you understand exactly what they’re saying. Then take 24 hours to respond—if possible—so that you have time to really absorb what they’ve said. With all of your personal strength, resist the urge to shut anyone down, or they’ll never come back to you with their problems or suggestions on how to make your company better.

When I was COO of 1-800-GOT-JUNK?, we worked hard to foster an open work culture and build real trust between one another. Our bond was so strong that at our daily seven-minute huddle meeting, we finished by asking, “Are there any missing systems or key frustrations?” People would usually give honest feedback about something that could be improved. However because of the way we phrased it, employees felt safe enough in that environment to speak openly about problems or areas of concern so that they could make the situation better.  We all knew it was a no blame environment.

You are never immune to failure—sometimes things just don’t work. As an entrepreneur running a healthy business, your challenge isn’t to dread those inevitable failures, but to implement processes that help you deal with them so that they ultimately make your business stronger.

The E-Myth, a book by Michael Gerber teaches that people don’t fail, systems do. We reinforced that message so well that people were willing to point out what was broken because they knew that they wouldn’t get fired for giving feedback.  If something was broken, it was likely a missing system, not one person’s failure.

Communication thrives when information and feedback can flow freely without fear. People want to be heard—listened to–and require thoughtful responses, not curt, corporate-speak. In the end, this combination of listening, openness and trust will be the best way to achieve the kind of communication that will make your business a wild success.

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Slow To Hire, Quick to Fire

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70bI once had a mentor who asked me, “Do you have any of the wrong people in your company?”  And I said, “Yeah I’ve got one guy.”

He said, “How long have you known he’s the wrong person?”

“I’ve known for about six months,” I said.

“Why haven’t you let him go?”  He asked.

“Because I like him, because he’s been really good for the last couple of years. Because I really like him and he really cares.”

“Well why do you want to let him go then?”

And I replied, “Well he’s an emotional roller coaster…”

I had all these reasons why we needed to let him go and my mentor looked at me and said, “I need you to tell me the date that you’re going to fire him.”

“OK, I’ll let him go by Friday.”  This was a Tuesday morning.  We were at Denny’s on Broadway.

He said, “So you’ll let him go by Friday?”

And I said, “Yeah, Friday.”

Then he said, “That’s not good enough.”

I said, “OK, I’ll let him go Wednesday.”  Then he just stared at me, and said, “Chicken!”

And I said, “OK, I’ll let him go today.”

“Good. What time?”

This was 7.30 in the morning on a Tuesday. I’ve moved the firing from Friday to the very same day and he wants to know what time?!  So I said, “I’ll do it by noon.”

My mentor said, “Good. Call me at 12.05pm and I’ll be there for you, but you make damn sure you’re there for him. You make sure when you’re getting this person off your bus that you respect him, and his integrity. You treat him like a person, you mentor him to help him grow in his next career. You have an obligation to him because six months ago is when you should have let him go and for the last six months you’ve been stealing from him.  You’ve taken six months of this kid’s life because he didn’t want to quit because of you.  He wanted to be there to be loyal to you, and because you were too chicken to let him go six months ago when you should have, you’ve taken six months of his life. So you make sure that you’re there for him.”

That was some of the hardest-hitting and best learning I’ve ever had in business.  Hard to hear, easier to execute.

We both cried when I had to let him go that day.

I actually drove back to the office that day and I walked into the office and put my briefcase down and said, “Can I grab you?”  I hadn’t even sat down, but my mind was finally committed to do the right thing for the company and for him. I received emails and Facebook messages from the guy I let go even five or six years after it happened, “Hope you’re well. How are the kids? How’s Australia?”

The moral of this story is that you simply must get the wrong people out of your organization in the right way in order to build a very powerful culture.  If you remove people from your organization in the wrong way, you’ll destroy your culture.

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Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable

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We all know that meetings suck, right?

You hear it all the time. It’s the one thing that almost everyone in business can agree on.

Except it’s not actually true… 

Meetings don’t suck.

We just suck at running meetings.   

When done right, meetings not only work, they make people and companies better.

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

In the process, you’ll turn meetings that suck into meetings that work. 

In life, we always hear about people who’ve made huge decisions from their gut – without data.Today, I want you to make a decision, not only from your gut, but also from some data.  A decision that is only $12 per employee but will be priceless for your business.

Right now, your gut is telling you something is wrong with your company’s meetings.  You KNOW everyone complains about meetings.

People HATE going to them, they HATE running them, and they really have NO idea which meetings are truly necessary but they hold meetings simply because they think that is what they SHOULD do.

Even some of the smartest CEOs in the world complain about meetings – Elon Musk publicly told employees at Tesla & SpaceX to walk out of meetings if they weren’t being run properly.

I sent Elon a message saying that wasn’t going to fix anything – the key is to fix the root of the problem – NOT continue to ignore why meetings suck.

A Meeting is – Any phone call, video call or occasion where 2 or more people meet to discuss or work-through office topics.

Most employees on average spend 1-2 hours per day in meetings.

And likely, none of those employees – front-line staff or leaders – have had any training on how to attend meetings or participate in them, LET ALONE How to RUN THEM.

Consider this…

If the Average employee spends just 1 Hour per day in meetings – that’s 1/8th of their time.

If the Average employee earns $50,000 per year.

And they’re spending 1/8th of their time in meetings, that means you’re paying $6,250 dollars per year for just ONE employee to attend meetings.

The reality is, employees spend 1/8th of their time – and 1/8th of your company’s payroll – doing something they have literally NO idea how to do.

The Reality is…

95% of employees are booking & leading meetings – and they have NEVER been trained on how to run them.

95% of employees have had NO training on how to show up and participate in the meetings they attend daily.

And 95% of employees and companies have no idea what meetings are even necessary to hold.

Meetings CAN be hugely effective – IF you know how to run them

Meetings don’t SUCK, we just SUCK at running meetings. 

Investing $15 per employee – to help ensure the $50,000 a year you spend on them is an obvious and easy choice.

This could be the most impactful $15 you’ll ever spend and will save the company’s money, time and resources instantly.

Buying a copy of Meetings Suck for 100% of your employees and having them read it this month will have a huge impact on your company’s success.

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Free PR: How To Get Chased By The Press Without Hiring A PR Firm

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Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. 

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. 

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. 

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: 

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps 

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. 

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company.

What they’re saying:

“I think PR is the core for promoting any business. Public relations acquires customers! That’s what’s cool about this book.”

– Kevin O’Leary,  Shark on ABC’s Shark Tank

“The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for.”

– Peter Shankman, Founder, Help a Reporter Out (HARO)

“Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it.”

– Dan Martell,  Serial Entrepreneur & Investor (Intercom.io, Unbounce)

“I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team.”

– Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

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Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

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Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. 

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how. 

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. 

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers or how it will happen, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. 

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.

miracle-morning

The Miracle Morning for
Entrepreneurs: Elevate Your SELF to
Elevate Your BUSINESS

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READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.

READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.

THESE SIX DAILY PRACTICES WILL FUEL YOUR EFFORTS TO CREATE AND SUSTAIN POSITIVE CHANGE IN YOUR LIFE.

Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.

DEVELOP A VISION FOR YOUR BUSINESS, AND BECOME THE INFLUENTIAL AND INSPIRING LEADER YOU WERE ALWAYS MEANT TO BE.

The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level by first taking yourself to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side.

Start giving your business and your life the very best opportunities for success, right now.

double-double

Double Double: How To Double Your Revenue And Profit In 3 Years Or Less​

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A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.