OMG, glad to say that it wasn’t WalMart who did this – it was actually a Greenwich Village gourmet grocery store, Balducci’s, that has become the butt of the Jewish holiday by advertising its boneless hams as “Delicious for Chanukah.”
Doesn’t anyone proof read their marketing anymore ? Perhaps the wrong target audience on this product… And good reminder to me as well, to fact check – I’d originally seen this & reported it as Wal-Mart’s mistake 😉
During recessions, consumers are extremely cost and service conscious. Customers will switch from your competitors right now for the smallest discounts or friendly nod in their direction.
You can’t go so far as predatory pricing, but in a slowdown, virtually everyone is looking to save a buck. So target your competitors’ customers and start offering them what it takes to get them to move to you.
Cable and phone companies do this ALL the time, so don’t think this is something new.
Go ahead – steal them away.
pic Jalopnik
David Garland from The Rise To The Top just blew me away.
On a 45 min call he was one of the most understated guys I’ve talked to in ages. Perhaps that’s the St. Louis boy in him.
I now have his blog The Rise To The Top as one of my MUST reads. When 785 people re-tweet one of his posts, I’m interested in knowing why.
He’s the #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper.
I’m watching him – closely. He’ll be up there with Seth Godin soon. His speaking fees will be as high too.
For the last couple of months Robert Graham Designs has been dressing me for all my speaking events, and social engagements where I’m around other CEOs and business people.
Yesterday while attending a charity event in the city filled with Vancouver business elite I was asked 5 times where I got the shirt I was wearing. a) Made me feel great cuz no one asked when I was wearing a boring button down and b) Robert Graham Designs got more word of mouth and buzz being generated.
You’ll see me for the rest of 2010 & 2011 wearing Robert Graham clothing. The brand’s Credo “Knowledge Wisdom Truth” is embroidered on every shirt. As a business coach and mentor, I always want to look my best when I talk to CEO’s all over the world. Who’s dressing you?
For more information on this topic, check out: Generating Free PR.
Grandmothers are chock full of wisdom. As a business coach and mentor, I suggest that when you’re thinking about running your business, think about the simplicity of grandmother’s rules, and make sure they’re incorporated into the way you run your business.
Simple, handwritten thank you notes go miles. Nothing beats a handwritten thank you note. It’s even more powerful today in our fleeting, electronic world. Getting a handwritten note means you took the time to say thank you the right way.
Jack Daly takes the handwritten thank you note one step further. Jack takes photos of himself with people, often in fun situations. He then uploads those photos to Shutterfly.com, SendOutCards.com or a similar website where he can quickly type up a personal note. Then presto, Shutterfly mails the card to the person’s address for Jack. Those cards don’t get thrown away. Instead, they stay as little marketing reminders to his friends.
Ray Kroc grew McDonalds from a few locations to the enormously powerful brand we all know and secretly crave.
He had a particularly cut-throat saying about business: “When the competition is drowning, stick a hose in their mouths.”
While that sounds brutal, Kroc understood that in a recession competitors leave themselves vulnerable. He knew that the best time to eliminate your competition is when they’re at their weakest–during an economic downturn.
I once saw a Nike t-shirt that said, “Somewhere, right now, someone is practicing. When they meet you head to head in competition, they’ll beat you.”
As a CEO coach, I see that this seizing on vulnerability is where business is most like sports. Your competition is naturally your opponent, and when you come to the game unprepared for the challenge, someone will be waiting for you to choke, and when you do, they’ll happily leave you on the sidelines while they advance toward their goal.
Hiring competitors’ salespeople, proactively targeting your competitors’ clients and even re-pricing your products or services to attract those clients will help you and hurt your competitor. Worry more about yourself, but when the competition is drowning, stick a hose in their mouth. This is one area I mentor CEOs on when I’m coaching them.
‘Survival of the fittest’ isn’t just for the Serengeti – it is alive and well in your industry too. Who’ll win?
pic Poliza
We all know that meetings suck, right?
You hear it all the time. It’s the one thing that almost everyone in business can agree on.
Except it’s not actually true…
Meetings don’t suck.
We just suck at running meetings.
When done right, meetings not only work, they make people and companies better.
In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.
This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.
In the process, you’ll turn meetings that suck into meetings that work.
In life, we always hear about people who’ve made huge decisions from their gut – without data.Today, I want you to make a decision, not only from your gut, but also from some data. A decision that is only $12 per employee but will be priceless for your business.
Right now, your gut is telling you something is wrong with your company’s meetings. You KNOW everyone complains about meetings.
People HATE going to them, they HATE running them, and they really have NO idea which meetings are truly necessary but they hold meetings simply because they think that is what they SHOULD do.
Even some of the smartest CEOs in the world complain about meetings – Elon Musk publicly told employees at Tesla & SpaceX to walk out of meetings if they weren’t being run properly.
I sent Elon a message saying that wasn’t going to fix anything – the key is to fix the root of the problem – NOT continue to ignore why meetings suck.
A Meeting is – Any phone call, video call or occasion where 2 or more people meet to discuss or work-through office topics.
Most employees on average spend 1-2 hours per day in meetings.
And likely, none of those employees – front-line staff or leaders – have had any training on how to attend meetings or participate in them, LET ALONE How to RUN THEM.
Consider this…
If the Average employee spends just 1 Hour per day in meetings – that’s 1/8th of their time.
If the Average employee earns $50,000 per year.
And they’re spending 1/8th of their time in meetings, that means you’re paying $6,250 dollars per year for just ONE employee to attend meetings.
The reality is, employees spend 1/8th of their time – and 1/8th of your company’s payroll – doing something they have literally NO idea how to do.
The Reality is…
95% of employees are booking & leading meetings – and they have NEVER been trained on how to run them.
95% of employees have had NO training on how to show up and participate in the meetings they attend daily.
And 95% of employees and companies have no idea what meetings are even necessary to hold.
Meetings CAN be hugely effective – IF you know how to run them
Meetings don’t SUCK, we just SUCK at running meetings.
Investing $15 per employee – to help ensure the $50,000 a year you spend on them is an obvious and easy choice.
This could be the most impactful $15 you’ll ever spend and will save the company’s money, time and resources instantly.
Buying a copy of Meetings Suck for 100% of your employees and having them read it this month will have a huge impact on your company’s success.
Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts.
Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders.
Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy.
In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to:
Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business.
You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself. Learn the secrets to landing TONS of Free PR for your company.
What they’re saying:
“I think PR is the core for promoting any business. Public relations acquires customers! That’s what’s cool about this book.”
– Kevin O’Leary, Shark on ABC’s Shark Tank
“The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for.”
– Peter Shankman, Founder, Help a Reporter Out (HARO)
“Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it.”
– Dan Martell, Serial Entrepreneur & Investor (Intercom.io, Unbounce)
“I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team.”
– Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)
Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners.
But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how.
Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come.
By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers or how it will happen, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture.
Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.
A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.
Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.
Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.
The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level by first taking yourself to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side.
A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.
