Most company vision statements are useless.
They’re vague. Generic. Forgotten after the offsite.
But in high-growth businesses, alignment isn’t optional — it’s essential.
That’s why the most successful leaders don’t just talk about the future. They paint a clear, detailed picture of it.
That’s the power of the Vivid Vision®.
Why Vision Statements Don’t Work
Traditional visions are often:
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- Written by committee
- Full of buzzwords, but low on clarity
- Too short to give direction
- Disconnected from daily execution
If your team doesn’t know what success looks like 3 years from now, how can they help you build it?
What Makes a Vivid Vision® Different?
A Vivid Vision is a detailed 3–4 page document that describes what your company will look, feel, and act like in the future — culture, operations, marketing, team, customers, and more.
It gives your employees something to rally around.
It helps investors and partners get excited.
It turns chaos into clarity.
3 Steps to Build Your Vivid Vision
1. Step Away From the Day-to-Day
You can’t write the future while stuck in the present. Take a day off-site. Dream big. Ignore the “how” — focus on the “what.”
2. Write in the Present Tense
Describe your company as if it’s already 3 years in the future. This triggers clarity and emotional connection — for you and your team.
3. Share It Boldly
Distribute it internally. Use it in hiring. Share it with vendors, partners, and your leadership team.
If no one knows the vision, no one can help you get there.
Without a Vivid Vision, your company is operating with a foggy windshield.
With one, your team moves in lockstep toward the future — motivated, aligned, and clear.
Want help creating your own Vivid Vision®?
Get my book Vivid Vision — the proven framework I’ve taught to thousands of companies around the world to create alignment, clarity, and momentum.
