Archives for August 2025

Why Most Executives Waste Time (and How to Buy Back Yours)

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If you feel like there’s never enough time in the day… you’re not alone.
 But here’s the truth most executives don’t want to admit:

You’re not busy — you’re misaligned.

The highest-performing leaders don’t work more hours.
 They make better decisions about what’s worth their time.

The Hidden Cost of Poor Time Management

When leaders don’t manage their time with intention, they:

  • Get stuck in the weeds

  • Work below their pay grade

  • Hold back team development

  • Burn out trying to do everything themselves

And the worst part?
 They normalize this chaos for everyone else on the team.

4 Ways to Buy Back Your Time as a Leader

1. Know Your Effective Hourly Rate

If your time is worth $500/hour, why are you doing $50/hour tasks?
 Track how you spend time — and delegate anything below your value.

2. Do an Activity Inventory

List everything on your plate.
 Sort tasks by energy, impact, and cost to delegate.
 Then start clearing what drains you — fast.

3. Use the “Two-Hour Rule”

If you only had two hours a day to work, what would you do?
 Now design your schedule around those priorities.

4. Train Your Managers to Take Work Off Your Plate

If your team can’t lead, you’ll always carry too much.
 Your calendar reflects how well your managers are trained — or not.

Time Isn’t the Problem. Leverage Is.

You don’t need another productivity hack.
 You need stronger leadership underneath you — so you can step into the role your company actually needs.

Train Your Managers to Lead — and Take Work Off Your Plate

Invest in Your Leaders is Cameron Herold’s self-paced training designed to turn managers into confident, capable leaders.

Includes a full Time Management module — plus coaching, delegation, meetings & more
Learn in less than 6 hours
Built for fast-growing companies that need stronger leadership now

Buy back your time by building better leaders.
Start here

How to Create a Vivid Vision That Aligns and Energizes Your Entire Company

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How to Create a Vivid Vision That Aligns and Energizes Your Entire Company

Most company vision statements are useless.

They’re vague. Generic. Forgotten after the offsite.

But in high-growth businesses, alignment isn’t optional — it’s essential. That’s why the most successful leaders don’t just talk about the future. They paint a clear, detailed picture of it.

That’s the power of the Vivid Vision®.

Why Vision Statements Don’t Work

Traditional visions are often:

  • Written by committee 
  • Full of buzzwords, but low on clarity 
  • Too short to give direction 
  • Disconnected from daily execution 

If your team doesn’t know what success looks like 3 years from now, how can they help you build it?

What Makes a Vivid Vision® Different?

A Vivid Vision is a detailed 3–4 page document that describes what your company will look, feel, and act like in the future — culture, operations, marketing, team, customers, and more.

It gives your employees something to rally around.
 It helps investors and partners get excited.
 It turns chaos into clarity.

3 Steps to Build Your Vivid Vision

1. Step Away From the Day-to-Day

You can’t write the future while stuck in the present. Take a day off-site. Dream big. Ignore the “how” — focus on the “what.”

2. Write in the Present Tense

Describe your company as if it’s already 3 years in the future. This triggers clarity and emotional connection — for you and your team.

3. Share It Boldly

Distribute it internally. Use it in hiring. Share it with vendors, partners, and your leadership team.
 If no one knows the vision, no one can help you get there.

Vision Isn’t Optional — It’s Your Most Strategic Tool

Without a vivid vision, your company is operating with a foggy windshield.

With it?
 You and your team can move faster, say no to distractions, and build something truly aligned.

Want Help Creating Your Own Vivid Vision®?

Cameron Herold’s proven process has been used by thousands of companies around the world to bring alignment, clarity, and energy to their growth.

Learn the method in detail
Get the book Vivid Vision®
Start creating your future — today

The CEO’s Real Job: Focus on the Critical Few, Not the Important Many

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The CEO’s Real Job: Focus on the Critical Few, Not the Important Many

In fast-growing companies, everything can feel urgent.
New ideas. New fires. New goals. Every week, something else competes for attention.

But here’s the hard truth:
If everything is a priority, nothing is.

The most effective CEOs and COOs aren’t doing more — they’re doing less.
They focus relentlessly on what actually moves the business forward.
That’s not just a skill. It’s a discipline.

The Hidden Cost of Lost Focus

When leaders lose focus, teams follow.
And the ripple effect is costly:

  • ❌ Teams chase conflicting goals 
  • ❌ Managers waste time on low-leverage work 
  • ❌ Strategy becomes reaction 
  • ❌ Culture turns chaotic 

Focus isn’t just personal — it’s organizational.
 It starts at the top and cascades down.

How High-Performing Leaders Stay Focused

1. Define the “Critical Few”

Focus on 3–5 strategic priorities per quarter.
 Align every team and meeting around those outcomes. Revisit weekly.

2. Use the 2-Hour Mindset

If you only had two hours a day to lead — what would you do?
 Now build your calendar around those things. Ruthlessly.

3. Create a “Not-To-Do” List

Great leaders don’t just decide what to work on — they decide what to ignore.
 Protect time and energy by saying “no” more often.

4. Make Vision Your Filter

A clear Vivid Vision® turns decisions into alignment.
 If the task doesn’t move you toward the 3-year picture, it’s probably noise.

Focus Is How You Scale

You don’t grow by doing more.
 You grow by doing the right things — consistently and without distraction.

But staying focused is harder when you’re leading alone.

That’s where we come in.

Surround Yourself With Leaders Who Scale With Intention

COO Alliance is the premier peer group for second-in-commands building companies that scale.

Learn how top COOs focus their teams
Execute faster by aligning priorities
Collaborate with peers who’ve been there

Because the right focus — paired with the right support — changes everything.

Join the COO Alliance



How to Run Meetings That Don’t Waste Time — and Actually Drive Results

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If your team dreads meetings… that’s a leadership problem.

Too many leaders treat meetings as checklists or time fillers — and then wonder why execution stalls. But here’s the truth:
 Meetings aren’t the issue. Poorly run meetings are.

Great leaders know how to use meetings as a tool — to clarify priorities, resolve roadblocks, and mobilize action.

Why Most Meetings Fail

When meetings lack structure and ownership, they lead to:

  • Wasted time and unclear decisions 
  • Frustration and disengagement 
  • Endless updates with no forward motion 

Executives spend up to 50% of their week in meetings. Make that time count.

What Productive Meetings Have in Common

✔ A clear agenda and time block
 ✔ A designated leader who facilitates outcomes
 ✔ A focus on priorities — not just problems
 ✔ Action items with owners and deadlines

The goal? Leave the room with more clarity than when you entered.

3 Simple Fixes to Improve Your Meetings Today

1. Set the Standard Agenda

Use a structure that works: wins → metrics → blocks → decisions → next steps.
 Stop “catching up” — start driving progress.

2. Lead With Intention

Who runs the meeting? Who’s responsible for outcomes? Leaders make meetings matter by preparing, focusing, and pushing for clarity.

3. End With Action

No meeting is complete without next steps. Assign every task, clarify ownership, and follow up.

Meetings Reflect Leadership

Your meetings say a lot about how your team operates — and how your managers lead.

If meetings are unproductive, it’s not a calendar problem. It’s a leadership gap.

That’s exactly what we fix.

Train Your Leaders to Run High-Impact Meetings

Invest in Your Leaders is the self-paced leadership training built for fast-moving teams.

✔ 12 core skills — including Effective Meetings, Delegation, Coaching & more
✔ Built by Cameron Herold
✔ Trusted by top companies to grow leadership bench strength

Help your managers lead meetings that move the business forward — not just fill time.

 Start here

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Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable

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We all know that meetings suck, right?

You hear it all the time. It’s the one thing that almost everyone in business can agree on.

Except it’s not actually true… 

Meetings don’t suck.

We just suck at running meetings.   

When done right, meetings not only work, they make people and companies better.

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

In the process, you’ll turn meetings that suck into meetings that work. 

In life, we always hear about people who’ve made huge decisions from their gut – without data.Today, I want you to make a decision, not only from your gut, but also from some data.  A decision that is only $12 per employee but will be priceless for your business.

Right now, your gut is telling you something is wrong with your company’s meetings.  You KNOW everyone complains about meetings.

People HATE going to them, they HATE running them, and they really have NO idea which meetings are truly necessary but they hold meetings simply because they think that is what they SHOULD do.

Even some of the smartest CEOs in the world complain about meetings – Elon Musk publicly told employees at Tesla & SpaceX to walk out of meetings if they weren’t being run properly.

I sent Elon a message saying that wasn’t going to fix anything – the key is to fix the root of the problem – NOT continue to ignore why meetings suck.

A Meeting is – Any phone call, video call or occasion where 2 or more people meet to discuss or work-through office topics.

Most employees on average spend 1-2 hours per day in meetings.

And likely, none of those employees – front-line staff or leaders – have had any training on how to attend meetings or participate in them, LET ALONE How to RUN THEM.

Consider this…

If the Average employee spends just 1 Hour per day in meetings – that’s 1/8th of their time.

If the Average employee earns $50,000 per year.

And they’re spending 1/8th of their time in meetings, that means you’re paying $6,250 dollars per year for just ONE employee to attend meetings.

The reality is, employees spend 1/8th of their time – and 1/8th of your company’s payroll – doing something they have literally NO idea how to do.

The Reality is…

95% of employees are booking & leading meetings – and they have NEVER been trained on how to run them.

95% of employees have had NO training on how to show up and participate in the meetings they attend daily.

And 95% of employees and companies have no idea what meetings are even necessary to hold.

Meetings CAN be hugely effective – IF you know how to run them

Meetings don’t SUCK, we just SUCK at running meetings. 

Investing $15 per employee – to help ensure the $50,000 a year you spend on them is an obvious and easy choice.

This could be the most impactful $15 you’ll ever spend and will save the company’s money, time and resources instantly.

Buying a copy of Meetings Suck for 100% of your employees and having them read it this month will have a huge impact on your company’s success.

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Free PR: How To Get Chased By The Press Without Hiring A PR Firm

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Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. 

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. 

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. 

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: 

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps 

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. 

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company.

What they’re saying:

“I think PR is the core for promoting any business. Public relations acquires customers! That’s what’s cool about this book.”

– Kevin O’Leary,  Shark on ABC’s Shark Tank

“The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for.”

– Peter Shankman, Founder, Help a Reporter Out (HARO)

“Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it.”

– Dan Martell,  Serial Entrepreneur & Investor (Intercom.io, Unbounce)

“I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team.”

– Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

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Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

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Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. 

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how. 

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. 

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers or how it will happen, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. 

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.

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The Miracle Morning for
Entrepreneurs: Elevate Your SELF to
Elevate Your BUSINESS

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READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.

READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.

THESE SIX DAILY PRACTICES WILL FUEL YOUR EFFORTS TO CREATE AND SUSTAIN POSITIVE CHANGE IN YOUR LIFE.

Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.

DEVELOP A VISION FOR YOUR BUSINESS, AND BECOME THE INFLUENTIAL AND INSPIRING LEADER YOU WERE ALWAYS MEANT TO BE.

The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level by first taking yourself to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side.

Start giving your business and your life the very best opportunities for success, right now.

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Double Double: How To Double Your Revenue And Profit In 3 Years Or Less

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A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.