Archives for December 2014

Top 4 Strategies to Grow With Less People Faster

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Years ago I realized that hiring people was a bad deal.  Don’t get me wrong, we need employees but often we can’t hire the most senior people we’d like, in all the roles we’d like to have them in.  We simply can’t afford to hire a complete, full time, A Level Team.

So, if we can’t hire them full time, what if we could hire them part time, VERY part time…

Part time, fractional experts can swoop in, or work remotely via Skype with you, to only focus on what you need them to.

Here are 5 areas every company should considering using a fractional expert in – email me I’ll happily introduce you to the people in each of these areas who can really help you grow.

Financial
Most companies can’t afford a real CFO.  They may have controllers or bookkeepers with titles like VP Finance or CFO, but in reality they don’t have CFO skills at all.  And most Entrepreneurs don’t have the finance skills to really run their company properly and end up relying on unskilled advice.  I have a team of 18 CFOs, with huge variety of experience from tons of industries.  For 2-4 hours a month, they look over your financial statements in detail for you.  Then they come back to you with coaching opportunities, or areas for you to look into or have your finance team clean up.  i.e. you’ll have a CFO in your back pocket.  And it is way less expensive than you think.  Normally only about $1-2k a month.  Email me for intros – Cameron@CameronHerold.com

Executive Search / Recruiting
Most companies can’t afford to hire a full time recruiter.  Or if they can, they probably can’t afford a team of them.  That’s the first hurdle.  The second is, the most recruiters suck.

I’ve finally sourced 4 executive recruiters that are bullet proof.  And you won’t know their names.  They’re under the radar and largely in stealth mode in helping great companies recruit or poach great A Players.

Remember too, that most great employees aren’t out unemployed looking for jobs.  They already have jobs, have no intention of leaving, and you have to know where they are and go poach them.
I can intro you to any of these firms if you want to build out your team.

  • Search Company 1 – C-Level Roles Only, Total Compensation per role needs to be $400k+
    • They crushed a COO hire for one of my clients which helped him later sell his company to Go Daddy.
  • Search Company 2 – Mid Level Managers & Executives.  $75k-$300k roles. Retained & Contingency Rates. And they obsess over Cultural Fit first.
    • I actively refer them, and they are even sponsoring my speaking tour this year.
  • Search Company 3 – Mid Level Managers & Executives.  $75k-$300k roles. Contingency Rates.
    • I’ve actively referred them for 2 years.  And half my clients even use them.
  • Search Company 4 – Sales people, Sales Managers, Sales Execs – i.e. ONLY sales roles
    • Wicked smart ‘sales’  focused team.  They just nailed a VP Sales for one of my clients.

Email me for intros – Cameron@CameronHerold.com

SEM/SEO/PPC/Re-Marketing/FaceBook Campaigns
If you still advertise in the Yellow Pages, skip to the next section, however if you’re spending money on any of these areas I have two potential introductions for you that can blow wide open your revenues and growth.

For 14 years I’ve heard CEOs complain about how crappy all the companies are in this space.  And I agreed.  Two years ago however, I found two companies who are crushing it for tons of companies I’ve introduced them to.  email me if you’d like to have them look at growing your business for you.

Way smarter to have these teams doing it, than to hire some 24 year old and hope they really know what they’re doing.

  • Digital Marketing Company 1 – Min Monthly Spend $15k / Month.  I’ve intro’d companies who spend $100/Mth with them.
    • And they have clients 10x bigger than that. Entrepreneurial Team. Fantastic SEO Depth too.
  • Digital Marketing Company 2 – Min Monthly Spend $5k / Month.  I’ve intro’d tons of companies to them.  Great Entrepreneurial Team. Fantastic SEO Depth too.Marketing
    Most companies have an $80,000 Director of Marketing, who is a jack of all trades, master of none.  Or they have a small marketing team of 3-4 people.  We’d all love to have the former Chief Marketing Officer of major brands helping us with strategy, direction, coaching our people etc., but who can afford the $350,000 salaries they need.I have a team of about 40 former Chief Marketing Officers who will do all of that – for only a few thousand dollars a month.
    They can work with you and your team on Strategy, Budgets, Calendar, Tactics, Implementation etc., and they also can Coach your Director of Marketing for you in person or via Skype, instead of the blind leading the blind.

    Email me today and just tell me which areas you’d like introductions for, and I’ll introduce you to their CEO to fastback things for you also.  Cameron@CameronHerold.com

    Growth isn’t difficult, we just make it difficult on ourselves when we expect huge results from junior employees.  Imagine having experts in each of these areas in your back pocket.

1 Must Watch Video About Connecting to the Community You Serve

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This video is a must watch…

Once again, Westjet blew me away.   Some companies just ‘get it’.  Gregg Saretsky the CEO of Westjet is continuing to lead a company with a fantastic culture.

I love their brand.  I love their people.  I love their culture.  And I love how they connect to the communities they serve.

 

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book-4

Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable

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We all know that meetings suck, right?

You hear it all the time. It’s the one thing that almost everyone in business can agree on.

Except it’s not actually true… 

Meetings don’t suck.

We just suck at running meetings.   

When done right, meetings not only work, they make people and companies better.

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

In the process, you’ll turn meetings that suck into meetings that work. 

In life, we always hear about people who’ve made huge decisions from their gut – without data.Today, I want you to make a decision, not only from your gut, but also from some data.  A decision that is only $12 per employee but will be priceless for your business.

Right now, your gut is telling you something is wrong with your company’s meetings.  You KNOW everyone complains about meetings.

People HATE going to them, they HATE running them, and they really have NO idea which meetings are truly necessary but they hold meetings simply because they think that is what they SHOULD do.

Even some of the smartest CEOs in the world complain about meetings – Elon Musk publicly told employees at Tesla & SpaceX to walk out of meetings if they weren’t being run properly.

I sent Elon a message saying that wasn’t going to fix anything – the key is to fix the root of the problem – NOT continue to ignore why meetings suck.

A Meeting is – Any phone call, video call or occasion where 2 or more people meet to discuss or work-through office topics.

Most employees on average spend 1-2 hours per day in meetings.

And likely, none of those employees – front-line staff or leaders – have had any training on how to attend meetings or participate in them, LET ALONE How to RUN THEM.

Consider this…

If the Average employee spends just 1 Hour per day in meetings – that’s 1/8th of their time.

If the Average employee earns $50,000 per year.

And they’re spending 1/8th of their time in meetings, that means you’re paying $6,250 dollars per year for just ONE employee to attend meetings.

The reality is, employees spend 1/8th of their time – and 1/8th of your company’s payroll – doing something they have literally NO idea how to do.

The Reality is…

95% of employees are booking & leading meetings – and they have NEVER been trained on how to run them.

95% of employees have had NO training on how to show up and participate in the meetings they attend daily.

And 95% of employees and companies have no idea what meetings are even necessary to hold.

Meetings CAN be hugely effective – IF you know how to run them

Meetings don’t SUCK, we just SUCK at running meetings. 

Investing $15 per employee – to help ensure the $50,000 a year you spend on them is an obvious and easy choice.

This could be the most impactful $15 you’ll ever spend and will save the company’s money, time and resources instantly.

Buying a copy of Meetings Suck for 100% of your employees and having them read it this month will have a huge impact on your company’s success.

book-5

Free PR: How To Get Chased By The Press Without Hiring A PR Firm

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Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. 

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. 

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. 

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: 

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps 

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. 

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company.

What they’re saying:

“I think PR is the core for promoting any business. Public relations acquires customers! That’s what’s cool about this book.”

– Kevin O’Leary,  Shark on ABC’s Shark Tank

“The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for.”

– Peter Shankman, Founder, Help a Reporter Out (HARO)

“Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it.”

– Dan Martell,  Serial Entrepreneur & Investor (Intercom.io, Unbounce)

“I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team.”

– Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

book-3-1

Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

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Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. 

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how. 

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. 

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers or how it will happen, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. 

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.

miracle-morning

The Miracle Morning for
Entrepreneurs: Elevate Your SELF to
Elevate Your BUSINESS

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READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.

READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.

THESE SIX DAILY PRACTICES WILL FUEL YOUR EFFORTS TO CREATE AND SUSTAIN POSITIVE CHANGE IN YOUR LIFE.

Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.

DEVELOP A VISION FOR YOUR BUSINESS, AND BECOME THE INFLUENTIAL AND INSPIRING LEADER YOU WERE ALWAYS MEANT TO BE.

The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level by first taking yourself to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side.

Start giving your business and your life the very best opportunities for success, right now.

double-double

Double Double: How To Double Your Revenue And Profit In 3 Years Or Less​

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A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.