Archives for February 2012

#2 – How to Be An Expert Recruiter/Interviewer (Actual Tips)

OK – My Feb 16th blog post sucked was way too much of a sales pitch.  Yes, I believe in recruiters- at the right time, however, I also know companies can get great at recruiting & interviewing. You deserved more than me just pushing recruiting firms at you…

Here are some tips:

  • The best employees aren’t looking for jobs, you have to know where they are, and go find them.  They work for the top companies to work for in your market, or the INC 500 winners, the Top 40 Under 40, Best Workplaces etc.  A Players work at the best companies.  You’ll find them on FaceBook & LinkedIn too.
  • A Level employees change jobs for alignment, culture, clarity of roles, and opportunity.  They aren’t going to jump ship to just any old company, so make sure that you’ve set your company up to really attract them.  Ask your current employees for 5 things (that don’t cost money) that would make your company a best place to work, and put them in place now.  It’s a start.
  • Job Ads MUST attract – don’t be boring…  Here is one I used (it fits my culture) and was for an Exec Assistant.  The ad helped me find a person who is a perfect fit.
  • Behavioral Traits – Think in advance about the key traits the person must possess.  Make a list of them – like: Leadership, Attainment, Tenacity & Introspection…
  • Interview Questions – Once you know the traits you’re looking for, come up with 3-5 questions you can ask to probe for answers on each trait.
  • Scorecard – Describe in detail the 10 things the person being hired will have to get done during their first two years in the role.  Then interview them in depth to ensure they have done similar work before.  Hire for Experience and Cultural Fit.
  • Group Interview – Use a Group Interview to look for cultural fit.
  • Reference Checks – Do as many as 10 if you have to.  Draw out names of people to call during the interviews.  Don’t just call the names the candidate gives you.
  • Raise The Bar – Every new hire should raise the average skill set of your group.  Just like a sports team, work to keep bringing awesome employees into your company.

How to Be An Expert Recruiter/Interviewer

So, you want to be an expert recruiter ?  You want to get strong at interviewing ?

In all likelihood, this will never happen.  MOST CEOs and Entrepreneurs have far too many things on their plate to get good at this.  I’m not talking about being competent, I’m talking about being awesome at it.

As Malcom Gladwell says in his book Outliers, it takes 10,000 hours to become an expert at something.  Let’s say he’s exaggerating, let’s say it only takes you 1,000 hours, or even 100 hours, are you really prepared to put that much effort into getting great at interviewing & recruiting, if you’re not – then it’s easy – outsource it to the professionals.  Especially when it comes to key hires.

I’ve personally spent close to a thousand hours interviewing and working on my interview skills.  I can stack up with the top 2%.  That’s why I finally decided that instead of simply training CEOs on how to recruit and interview their key hires, I’d source 2 TOP Recruiting companies who could do it for them- for the key hires at least.

I’ve found two:

-one focuses only on C-Level roles where the total comp is $300,000 or higher.

-the second focuses on VP, Director, and C-Level where the comp is $150-$250k.

It you’re interested in having them do retained searches for you, drop me an email, let me know what you’re hiring, comp etc., and I’ll happily intro you.

OR, spend a thousand hours, and perfect your recruiting & interviewing skills, and do it yourself… 😉

What To Do During A Crisis Of Meaning

This is a scary stage in your company that comes after Informed Pessimism, and can feel like you’re standing on the edge of a building needing to jump.  It will feel like all the odds are stacked against you and that everything is going wrong.  It will be hard to get out of bed in the morning.  Sleeping at night will be close to impossible due to worries and fear.  You’ll feel like you’re paralyzed and can do little more than perhaps clean your filing cabinet drawers successfully.

 

You definitely do NOT want to be talking to the media, potential employees or having team meetings when you’re feeling like this.

When you start feeling yourself sliding into this Crisis of Meaning stage, you really do have to reach out for help.   Don’t wait until you’re out on a ledge to call from your cell phone and say, “Hi, I’m getting ready to jump.  Can you help me?”  They won’t get to you in time!

We all need to really understand the feelings that we’re having as we move down the roller coaster. For women entrepreneurs, this can be a little easier since they know how to tap into that emotional intelligence and intuition from years of practice, and frankly, it’s more socially acceptable for them to do this. They’re also more likely to talk to others about their feelings, whereas we guys tend to think through stuff silently from our little caves. The bottom line? We all need to listen to our bodies and brains more because they actually send out these chemical responses within our body for a reason.

That anxious feeling in your gut is a chemical reaction that your brain is triggering. Realize that your body is saying, “Slow down.” This is the time to call on your friends, business advisers, banker, accountant, and call on people you went to school with –anyone who can lend an ear—and ask them for guidance. Call on organizations likeEO or YPO, and say, “I’m feeling stressed, worried and nervous. I’m not sure what to do or where to turn next. Help!”

And don’t feel ashamed of it because every single business owner goes through this stuff.

When you’re at this stage you should do things like:

·Clean your filing cabinet drawers – seriously.  Doing a few little things can often perk people up.

·Reach out to your support groups like friends, family, your church, groups like the Entrepreneurs Organization or similar ones and ask them for help, advice or to just lend an ear.

·Try to set your TOP 5 daily and only work on the most important items each day.

·Write lists – lists about your strengths, lists about what you love – make lists that when you re-read them will help re-build your  confidence.

·Go to the movies. Just a complete distraction.  Two hours of escapism.

·Read an inspirational (NOT an instructional) book.

You should avoid doing things like:

·Don’t talk to people that are depressed or negative.

·Don’t turn to vices: porn, liquor and drugs will destroy you.

·Don’t think that you can “handle it” on your own.  You can’t.

Make sure you have the mental capacity, supportive people, time and resources to get you through rough patches.

And remember:  THIS TOO SHALL PASS.

For more information on this topic, check out: The Emotional Roller Coaster of Entrepreneurs.

Truth about Strong Companies and Rich Clients

This rings true even in recessions.  That’s where the old adage ‘cash is king’ in a recessionary market comes from.  Many companies saw the recession coming and moved into cash.  They were waiting for deals. They’ve been waiting for the market to turn. They’re also waiting to buy from you. Sell to them. They’ve got money – some of it could be yours.

So, how do you get some of that money? A story first…

Years ago, one of my sales teams was working with a large client called Public Storage.  We were doing about $180,000 a year in business with them.  When we asked them how much total spending they did with us and competitors of ours, they said they’d have to check.  The following week they came back and said overall, company wide, they spent about two million dollars.  Wow–and we were only getting nine percent of that! Imagine how the conversation changed at that point to, “How can we get more of your business? What do you need to see from us to spend fifty percent of that figure with us?” We knew they had the money because they told us they were spending it! Now we just needed to work closely with them to have them spend it with us instead of our competitors.

Figure out which of your clients or prospects are doing well. Do your research and really focus on them, and you’ll land them without any problem.  Ask your clients how much of their current business you are currently getting.  Spending time with your top clients to increase revenues is easier than finding new ones.  They’ve got money – some of it could be yours.

Any stories to share ?

book-4

Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable

We all know that meetings suck, right?

You hear it all the time. It’s the one thing that almost everyone in business can agree on.

Except it’s not actually true… 

Meetings don’t suck.

We just suck at running meetings.   

When done right, meetings not only work, they make people and companies better.

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

In the process, you’ll turn meetings that suck into meetings that work. 

In life, we always hear about people who’ve made huge decisions from their gut – without data.Today, I want you to make a decision, not only from your gut, but also from some data.  A decision that is only $12 per employee but will be priceless for your business.

Right now, your gut is telling you something is wrong with your company’s meetings.  You KNOW everyone complains about meetings.

People HATE going to them, they HATE running them, and they really have NO idea which meetings are truly necessary but they hold meetings simply because they think that is what they SHOULD do.

Even some of the smartest CEOs in the world complain about meetings – Elon Musk publicly told employees at Tesla & SpaceX to walk out of meetings if they weren’t being run properly.

I sent Elon a message saying that wasn’t going to fix anything – the key is to fix the root of the problem – NOT continue to ignore why meetings suck.

A Meeting is – Any phone call, video call or occasion where 2 or more people meet to discuss or work-through office topics.

Most employees on average spend 1-2 hours per day in meetings.

And likely, none of those employees – front-line staff or leaders – have had any training on how to attend meetings or participate in them, LET ALONE How to RUN THEM.

Consider this…

If the Average employee spends just 1 Hour per day in meetings – that’s 1/8th of their time.

If the Average employee earns $50,000 per year.

And they’re spending 1/8th of their time in meetings, that means you’re paying $6,250 dollars per year for just ONE employee to attend meetings.

The reality is, employees spend 1/8th of their time – and 1/8th of your company’s payroll – doing something they have literally NO idea how to do.

The Reality is…

95% of employees are booking & leading meetings – and they have NEVER been trained on how to run them.

95% of employees have had NO training on how to show up and participate in the meetings they attend daily.

And 95% of employees and companies have no idea what meetings are even necessary to hold.

Meetings CAN be hugely effective – IF you know how to run them

Meetings don’t SUCK, we just SUCK at running meetings. 

Investing $15 per employee – to help ensure the $50,000 a year you spend on them is an obvious and easy choice.

This could be the most impactful $15 you’ll ever spend and will save the company’s money, time and resources instantly.

Buying a copy of Meetings Suck for 100% of your employees and having them read it this month will have a huge impact on your company’s success.

book-5

Free PR: How To Get Chased By The Press Without Hiring A PR Firm

Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. 

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. 

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. 

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: 

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps 

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. 

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company.

What they’re saying:

“I think PR is the core for promoting any business. Public relations acquires customers! That’s what’s cool about this book.”

– Kevin O’Leary,  Shark on ABC’s Shark Tank

“The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for.”

– Peter Shankman, Founder, Help a Reporter Out (HARO)

“Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it.”

– Dan Martell,  Serial Entrepreneur & Investor (Intercom.io, Unbounce)

“I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team.”

– Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

book-3-1

Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. 

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how. 

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. 

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers or how it will happen, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. 

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.

miracle-morning

The Miracle Morning for
Entrepreneurs: Elevate Your SELF to
Elevate Your BUSINESS

READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.

READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.

THESE SIX DAILY PRACTICES WILL FUEL YOUR EFFORTS TO CREATE AND SUSTAIN POSITIVE CHANGE IN YOUR LIFE.

Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.

DEVELOP A VISION FOR YOUR BUSINESS, AND BECOME THE INFLUENTIAL AND INSPIRING LEADER YOU WERE ALWAYS MEANT TO BE.

The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level by first taking yourself to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side.

Start giving your business and your life the very best opportunities for success, right now.

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.