Part of business is looking out into the future, that is why we have all of these vision statements around. However, what most entrepreneurs miss is the aspect of actually laying down into details what that future is. As a result, no one in the company knows exactly what they are working towards in each step. Known around the world as the CEO Whisperer and marketing and PR expert, Cameron Herold talks about leaning out into the future and getting the employees to own the outcome and the result.