Work to secure awards and press coverage about all the great aspects of your company’s culture. Get the press talking about you and potential employees will flock to your organization.
In the early days of College Pro Painters, I learned to get media coverage to attract customers and employees due to the culture of the painting company I was running. While building 1-800-GOT-JUNK?, we worked hard to get written up by the media and bloggers. We told them about the tours we’d take people on if they wanted to learn about our culture – and they came. The more we told the media about our tours, the more people started coming to witness the awesome company culture they’d read or heard about. We fueled the buzz.
I’ve mentored companies like CanvasPop.com and Achievers (formerly I Love Rewards) leverage their culture and free press about their company to generate thousands of media articles. What have you been doing to generate free PR ?
For more information on this topic, check out: Generating Free PR.