Be careful. Full stop.
I’m kinda tired of hearing so many twenty somethings running around calling themselves ‘Social Media Experts’ and giving one of the reasons that they are as they are ‘Digital Natives’ having grown up with computers and social media.
I was at a conference recently and heard Gary Vaynerchuk say that would be practically the same as saying, to hire me as an electrician because I’ve used light switches and plug in appliances for 40+ years. I’d screw up your electrical work in no time flat – but I’m an electrical native.
Get proof of their expertise. Check references. And ensure you are very clear of the outcomes you are hiring them to achieve.
Or take your chances and hire them…