One of the first things that a company needs to envision is how they can price properly their product or service. The other is having a culture that doesn’t necessarily involve top players in the team. As long as every employee is aligned with the CEO’s vision, the rest will fall in. These are the lessons that Cameron Herold learned as he went on his entrepreneurial journey. He explains how PR can really help on boosting a company, especially when you get media involved in it. He built a successful company using this, also using culture a key to keep everyone moving to the same direction. Cameron shares how business can get proper financial oversight from their startup stage.