20 years ago, a VP or C-level title meant everything. Now it seems, Gen Y has pushed for bigger tittles, and weaker leaders have given in to them.
With larger titles comes higher pay, and at times unwarranted expectations from those we give them to.
Instead of giving out titles quickly. Do this instead. List the TOP 5 things the person has to get done in the next 12 months. Then give a title that’s tied to those outcomes. And pay them based on what they are going to get done, not on some fancy inflated title.