The TV ad here created by ReThink is BRILLIANT.
They consistently blow me away with the creative they produce. And this ad is just for Science World in Vancouver. A place where we all take our kids on weekends.
If you want your advertising to pop and get attention. Get outside of the box. Give us something to talk about. Give us something like this to send out on Twitter and put on Digg. This is stuff we’d forward to our friends.
Chris Staples and his team have another award winner with this one. How is your creative ?
For more information on this topic, check out: Building a World Class Culture.