I recommend starting the rollout inside your company. Share the Vivid Vision with every employee and board member first, and wait at least a quarter before you show it to anyone outside. Here is why: if a supplier read it first and called one of your employees, that employee would have no idea what the supplier meant.
Read It Aloud, Together
Gather people in one room. A 30-person company can meet all at once, a 500-person company can go by business area, and a 20,000-person organization can meet in shifts. Hand everyone a hard copy and read it aloud, a couple of sentences per person. Meanwhile, watch the room. Notice who looks excited and who looks disengaged, because the second group needs your attention. Afterward, ask each person to circle the lines that inspire them and share their thoughts.
Expect to Lose Some People
I once worked with a CEO in Vancouver who told his team during the rollout that about 15% of them would hate what they heard. About 15% did quit. Two years later, his company ranked as the number-two place to work in British Columbia. A bold vision attracts some people and repels others, so you save two years of effort by learning who is who on day one.
Mark Progress Every Quarter
Your Vivid Vision covers three years, so reread it each quarter:
- Open it as a Word document.
- Highlight in green every sentence that has come true.
- Highlight in yellow every sentence you are working on.
- Pick the next projects that bring the remaining sentences to life.
Bottom Line
A Vivid Vision works when your whole team reads it, feels it, and starts acting on it. In Vivid Vision, Cameron Herold shows you how to create a clear picture of your company’s future and get everyone moving in the same direction. Get your copy of Vivid Vision on Amazon.
