As markets become increasingly oversaturated, strong branding is the best chance that companies have to set themselves apart.
In order to connect to customers, brands must be authentic, innovative and social media savvy. Here are some ways to connect with your customers and reach them on a personal level.
Connect To Customers By Telling Them A Story
Humans are natural-born storytellers, so one of the easiest ways to connect with customers is by telling them a story.
“The best branding campaigns are rooted in great storytelling. Apple became the king of consumer electronics through captivating stories. Steve Jobs gave legendary presentations and a brilliant marketing campaign made the customer the star of Apple’s story.” – Inc.com
Share stories about your customers, your employees and your company’s origins. Craft thoughtful and personal narratives about your brand in order to connect with the emotions of your customers.
Connect To Customers Through Social Media Marketing
Social media is a great place to share your story. You can also use it to reach like-minded influencers in your niche.
“Consumers are skeptical when it comes to most branded messaging directly from a company. They do, however, trust other people. In fact, 85% of customers trust reviews from other people just as much as they would a recommendation coming from someone they know personally.” – Business 2 Community
Gaining social “proof” will help you gain more customer trust. Partner with those who share your values in clever, mutually beneficial ways. Run contests, support influencer projects and highlight your willingness to collaborate.
Branding on social media is all about reaching your customers where they are. By leveraging the power of social media, you can humanize your brand online and build trust with your customers.
Connect To Customers By Being Authentic
Despite some popular belief, you don’t need to appear perfect in order to be a successful brand. In fact, customers actually prefer it when you’re more “real”.
“Americans are tired of feeling ripped off or lied to by large, faceless corporations. By purchasing from an authentic brand, they feel they are expressing their own values about what’s important in life. In fact, 63 percent of consumers say they’re more likely to buy from a company they perceive as authentic.” – Score.org
Brands like Dove and Patagonia are great examples of companies that are using authentic messaging to connect with consumers.
By aligning themselves with worthwhile causes and showcasing authentic emotion, brands can gain customer trust and loyalty on a deeper level.
Connect To Customers By Taking Feedback Seriously
Customer feedback is an awesome source of inspiration when trying to connect more deeply with your customers.
You often don’t have to guess what your customers want since they are already telling you. Through reviews, feedback and online engagement, you can gain insight into what your customers will respond to.
Listen to what your customers are saying and take cues from them – “make feedback an opportunity for conversation.” – Business 2 Community
Connect To Customers By Providing Good Customer Service
Good customer service is one of the leading reasons why customers choose to support a brand.
According to an American Express Survey, “78% of consumers have bailed on a transaction or not made an intended purchase because of poor service experience.”
Genuinely connecting with your customers is the best way to set yourself apart. By building relationships and taking your customer seriously, you will stand out in a sea of mediocre products and services.
Remember, in an oversaturated market, it’s not about what you sell, it’s about how you sell it. Focus on using your brand in order to connect with customers in a more meaningful way!
If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!
