Roughly five years ago, few companies understood the role “culture” played in the workplace, or even what the term meant in the context of business. Although culture was slowly gaining recognition as a tool for growth, most C-level executives were focused on bottom lines, not crafting core values. But there was one notable exception to the status quo, and that exception was Cameron Herold, life-long entrepreneur, former COO of 1-800-GOT-JUNK?, and author of Double Double.
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