2025 Vivid Vision

Creating a Vivid Vision brings the future into the present, so we can have clarity on what we are building now. It is a detailed overview of what my business will look like, feel like and act like three years out–by December 31st, 2025. Sharing it with others helps it become reality! Because of their clarity, CEOs globally are using Vivid Visions instead of the traditional Mission or Vision Statements, and COOs are helping to ensure they become reality.

Why I Do What I Do

Why I “do what I do” is simple and clear – I love helping CEOs turn their business dreams into reality.

My Programs for 2025

My content is about helping companies leverage my leadership and entrepreneurial growth expertise, and is designed specifically for CEOs, COOs and entrepreneurial minds. It’s easy to absorb and put into action. My focus is scaling the COO Alliance & COO Alliance City Forums. Revenue streams come from speaking & coaching, as well as passive

income streams which are generated due to my growing brand. CEOs are purchasing my course for their employees to learn from, and they buy copies of Meetings Suck for all their employees. The COO Alliance has become the network for seconds in command. My 8 books are now widely covered in the press and all sell very well on Amazon & Audible.


I am frequently invited to present at major conferences hosted by the leading global executive learning organizations. My keynote talks at large-scale events produced by AMEX, Fortune, Forbes, and Inc. garner national and international accolades. Speakers bureaus enthusiastically book me to speak at their top clients’ events and I am distributing copies of my book to all attendees. And I am a well known speaker for YPO globally.


I only accept clients that are a great fit- CEOs who are positive, proactive, and ready to learn and really grow. These clients stay with me for an average of 18 months and then move into my Platinum Program where they interact and learn from my other high-growth leaders excelling in my program. I set a maximum of 20 clients per month to allow a better balance in my life. The terms of my coaching agreements are simple; I work with my clients for a minimum of 12 months and 50% of the 12-month fee is required to commence. Clients get 1 one-on-one with me monthly, and one group call with other clients at the same time. 3 years after coaching ends, clients are required to send me a check for what they feel the coaching was truly worth (a performance bonus of sorts). I help earlier stage companies as well. I understand earlier stage CEOs may not have the cashflow to utilize a business growth coach like me. To solve this, three high-growth clients per year are now accepted under an equity program where I accept 50% of my coaching fees as equity in their company. Applications for this program are exceptional, and the caliber of company I am able to help grow is astounding. And I have equity or options in over 20 companies now.

COO Alliance

The COO Alliance (COOA) is in its sixth year and is wildly successful. Top COOs from around the world are members and are growing their skills – and their companies’ bottom lines- incredibly. The COOA has 250 annual members, and we offer paid ‘Test Drives” to try out the program. COOA events are held at top resorts in the Scottsdale area, and opening night cocktail parties for members are at my homes to truly give the members a warm welcome to the COOA family. The program is a combination of masterminding, individual, and group work, as well as member-curated content. The “10 Minute Expert Talks” are huge in peer learning, and members are ufilizing their COOA peers to navigate issues and learn. While I’m actively engaged in running the COO Alliance, it is fast becoming a network that members benefit more from each other than simply me as an operafions and business growth expert. We now also operate the COO Alliance City Forums in 30 markets across North America.

Growth Camps & Annual Corporate Retreats

While on the road speaking, I book half-day and full-day workshops for groups or companies to teach their employees the systems to become more entrepreneurial. I run two-day growth camps and leadership team retreats in Scottsdale that attract companies and employees from around the globe. My content includes operations, growth and culture, and preparing companies for sale. Annually I now host a trip for adventurous CEOs, their spouses and key executives. We host events in places like Antarctica, South America, Europe, luxury retreats in Mexico, multi-catamaran charters in the Virgin Islands, heli-skiing, as well as golf & tennis academy events. They combine unique travel excursions with valuable coaching. We carefully select each leader from the applicants so each overseas experience is a powerful and rewarding experience, and since we’re paying so much attention to the attendees, an incredible amount of value is found amongst the atendees themselves in their personal discussions. These groups provide value and learning from my expert content, from the facilitated members’ discussions, and especially from the relationships developed over the course of the experience. I also run well atended annual Sell Summits – where CEOs of $50+ Million companies atend to learn how to prepare their company for sale, and to get the maximum exit price.

Growing Leaders

My clients continue to say that the number one thing I do is hold them accountable to do the things they need to do in order to successfully grow their company. Meeting notes provided to each client are clear, concise, and are the foundation to consistent accountability. Clients I coach love seting goals with me because our efforts directly correlate to an increase in their company’s producfivity and have a direct impact on their botom line. CEOs value having me on their team as a senior leader at a caliber most couldn’t afford. Clients consistently say I’ve made -or saved- them millions of dollars.

My Team

My team has expanded, allowing me to scale an amazing business and to free up my time to specifically work on my areas of unique ability. A sales, affiliate and ambassador program team is focused on sourcing speaking events, finding top members for the COO Alliance, and selling bulk orders of all my books. They actively reach out to people who’ve seen me speak at events and are developing and maintaining relationships. My marketing team is firing on all cylinders. The COO Alliance now has a dedicated event organizer who is 100% focused on ensuring the COOA events are best-in-class. I recognize that momentum creates momentum and utilize a select group of outsourced experts to catapult my business’ output and overall success.

My Time

I have identified one of the bottlenecks in my workflow and the sheer volume of email was the #1 issue. Now 85% of my email is handled for me, which frees up a ton of my time to either work in my unique ability areas or have more free time. I am committed to staying out of email except for certain specified times during the day. The best use of my time is to attend high leverage events and masterminds with other top global CEOs. The ideal events are where I’m the dumbest guy in the room. At these events, I continue to learn and raise my skills, as well as line up speaking events, media coverage, coaching clients, and identify COO Alliance members. My EAs are organizational powerhouses and handle all of my personal and business logistics. We have effective meeting rhythms in place and they are so impactful with their time and ahead of the game that I often think they have a crystal ball.

Communication & Customer Service

People trust me because I say what’s on my mind, and I am respected for that. People say I’m a breath of fresh air and that I say what other people are thinking but won’t say. The hard conversations are the ones that mater most- and I am committed to staying that path. I am THE resource CEOs want in their back pocket. My clients are very clear about what I promise them and consistently say that I over-deliver with every interaction. My client companies feel grateful to have me helping them, as I feel grateful to play a role in their growth, and I deliver incredible value. They are thrilled they have consistent time with me.

Media & Marketing

The media regularly turns to me as an expert in organizational excellence, building world-class business cultures, public relations, and meetings. The media covers my content and successes with growing businesses and growing leaders and asks me to be a regular contributor so others can know ‘my secret sauce’. I have several columns in leading business news outlets and magazines, and the name Cameron Herold is being recognized in business circles in North America as well as Europe. The marketing for my company is largely automated and the implementation and oversight completely outsourced. My creative assets are confinually updated, and the team in charge is incredible at keeping a pulse on our space so we can confinue to deliver exactly what our clients and the business leaders want and need to succeed. Affiliate programs are in place, driving well-qualified members to the COO Alliance. I have a very active and formal referral program. I’m very up front about the fact that I’ve built an amazing network of go to professionals. I actively refer CEOs to them. The companies I refer into include: coaching, PR firms, writers, digital markefing agencies, fracfional CFOs, CMOs, execufive search firms, publishers, as well as M&A firms.

My Mentors

I connect and learn from those who have already “figured it out.” I practice what I preach – R&D equals Rip Off and Duplicate. I study fiercely – what the great companies do and how they do it – so I don’t have to reinvent the wheel and neither do my clients. I’m known for streamlining these proven processes into systems that work time and time again for small and medium sized businesses. I’m known as a connector and am commited to consistently leveraging social networks and the CEOs I meet globally. I have a proven track record of hyper-growth with my clients. My successful track record, coupled with true honesty in my relafionships, this is what accelerates and grows my network. I confinue to raise my game as an entrepreneurial growth guru by staying current on the new ways companies grow. I stay current on the apps and sohware tools being used. I atend conferences such as Genius Network, TED, Abundance 360, Singularity University, Mastermind Talks, Strategic Coach, and Maverick among others. I believe that not only is my network my net worth, but that others already know what I need to know, I simply need to stay connected with them to learn.

How I Feel

I feel successful every day. People keep telling me that I look incredibly relaxed. I feel lucky to be doing what I am doing. I comfortably accept the praise people give me, and I let it sink in. I make a conscious effort to choose happiness and set worry aside so I can focus my energy on the positive! My successes have given me the confidence in my skills as a world class entrepreneurial mentor, and I know I am supported to keep growing personally and professionally. My work environment is finally complete after a long year of renovations. My home office is more than I expected. I have a separate building with a war room, a boardroom, and a great office, and it’s filled with art I collect on my business and personal travels. I also have a separate guest house for clients to stay in when we’re working together out of Scottsdale. Friends drop in while they are in town and use my boardroom to work from so we can get more time together- this is one of the keys in keeping my work/life balance in check.

Core Values

I live the core values that I have set for my company. To hold myself accountable, I ask people to call me on ANY deviation. My core values are based on a company I grew decades ago, and they’re still my favorite. These are the rules I live by—

Deliver what you promise

Be Open & Vulnerable

Show Respect for Everyone

Grow Big, Act Small

Have Some Effin' Fun

How I Do What I Do

My content truly helps companies leverage entrepreneurial systems and creates incredible cultures.Small and medium size businesses use my systems to commit to smart growth and develop amazing teams. They use my systems to significantly grow their revenue and create world-class cultures. My 7 books, Double Double, Meetings Suck, Free PR,Vivid Vision, Miracle Morning for Entrepreneurs, Highs & Lows of CEOs, and Two In A Box (about CEOs/COOs) are the go-to systems books for growth and culture. Their reputation has me speaking at high-profile conferences attended by CEOs from all over the globe. I continue to write one new book per year as part of the BackPocket COO series. These simple tools, when used by an entire organization, create a final wave of excellence within the company. Clients are regularly ordering hundreds of copies of my books for their employees, customers, and suppliers and are seeing massive results because they’re implementing the systems that simply work. I only work with clients that are a 100% fit for me. To the clients I can help catapult, I am a magnet. I also repel the clients that aren’t a complete match. When CEOs meet me, they instinctively say, “I NEED A CAMERON”.

Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable

We all know that meetings suck, right?

You hear it all the time. It’s the one thing that almost everyone in business can agree on.

Except it’s not actually true… 

Meetings don’t suck.

We just suck at running meetings.   

When done right, meetings not only work, they make people and companies better.

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

In the process, you’ll turn meetings that suck into meetings that work. 

In life, we always hear about people who’ve made huge decisions from their gut – without data.Today, I want you to make a decision, not only from your gut, but also from some data.  A decision that is only $12 per employee but will be priceless for your business.

Right now, your gut is telling you something is wrong with your company’s meetings.  You KNOW everyone complains about meetings.

People HATE going to them, they HATE running them, and they really have NO idea which meetings are truly necessary but they hold meetings simply because they think that is what they SHOULD do.

Even some of the smartest CEOs in the world complain about meetings – Elon Musk publicly told employees at Tesla & SpaceX to walk out of meetings if they weren’t being run properly.

I sent Elon a message saying that wasn’t going to fix anything – the key is to fix the root of the problem – NOT continue to ignore why meetings suck.

A Meeting is – Any phone call, video call or occasion where 2 or more people meet to discuss or work-through office topics.

Most employees on average spend 1-2 hours per day in meetings.

And likely, none of those employees – front-line staff or leaders – have had any training on how to attend meetings or participate in them, LET ALONE How to RUN THEM.

Consider this…

If the Average employee spends just 1 Hour per day in meetings – that’s 1/8th of their time.

If the Average employee earns $50,000 per year.

And they’re spending 1/8th of their time in meetings, that means you’re paying $6,250 dollars per year for just ONE employee to attend meetings.

The reality is, employees spend 1/8th of their time – and 1/8th of your company’s payroll – doing something they have literally NO idea how to do.

The Reality is…

95% of employees are booking & leading meetings – and they have NEVER been trained on how to run them.

95% of employees have had NO training on how to show up and participate in the meetings they attend daily.

And 95% of employees and companies have no idea what meetings are even necessary to hold.

Meetings CAN be hugely effective – IF you know how to run them

Meetings don’t SUCK, we just SUCK at running meetings. 

Investing $15 per employee – to help ensure the $50,000 a year you spend on them is an obvious and easy choice.

This could be the most impactful $15 you’ll ever spend and will save the company’s money, time and resources instantly.

Buying a copy of Meetings Suck for 100% of your employees and having them read it this month will have a huge impact on your company’s success.


Free PR: How To Get Chased By The Press Without Hiring A PR Firm

Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. 

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. 

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. 

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: 

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps 

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. 

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company.

What they’re saying:

“I think PR is the core for promoting any business. Public relations acquires customers! That’s what’s cool about this book.”

– Kevin O’Leary,  Shark on ABC’s Shark Tank

“The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for.”

– Peter Shankman, Founder, Help a Reporter Out (HARO)

“Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it.”

– Dan Martell,  Serial Entrepreneur & Investor (Intercom.io, Unbounce)

“I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team.”

– Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)


Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. 

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how. 

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. 

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers or how it will happen, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. 

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.


The Miracle Morning for
Entrepreneurs: Elevate Your SELF to
Elevate Your BUSINESS


A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.


Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.


Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.


The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level by first taking yourself to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side.

Start giving your business and your life the very best opportunities for success, right now.

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.