“The Second in Command is a must-read.”
More Advanced Praise From Business Leaders
Lindsay Smith
“This book is an intense coaching session—in the palm of your hand—that will transform your business if you put the work in to execute on Cameron’s principles.”
Rob Follows
“Cameron is not only an inspiration, but the best example of what a COO represents. The Second in Command is a critical read for any organization looking to scale to a substantial exit value.”
Graham Brodock
“Cameron brings all of his practice, personality, and prowess to bear in this excellent book. I continue to learn from him, and this is no exception. A must-read!”
Hollis Carter
“If you need a second command and want to avoid the mistakes most founders make when hiring one, then reading The Second in Command is simply essential.”
Joe Polish
“If you want to multiply your success and make your vision a reality, I cannot recommend this book highly enough.”
Jen Leech
“Pragmatic and with a wealth of experience, Cameron Herold brings actionable and effective wisdom you’d be foolish to ignore. Conversational style—easy to read.”
Jayson Gaignard
“I was asked to read an early copy of The Second in Command, and quickly realized… I’ve been NEEDING THIS BOOK!”