Cameron's Coaching and Mentoring programs
help smart companies grow and succeed.

Growth Diagnostic

Vision & Team Alignment

  • Do you have a formal Vivid Vision™?

    (a 3-4 page document that outlines a detailed depiction of what your company will look like & act like three years from now) *

  • Do you know how to share the Vivid Vision™ with:

    Employees
    Potential Employees
    Customers
    Suppliers / Lawyer / Accountant
    Mass Media

  • Do you have a 'Can You Imagine Wall'

  • Do you know how to review the Vivid Vision™ at yearly and quarterly retreats?

  • Do you review sections of the Vivid Vision™ at all meetings?

  • Do you have annual goals for: Revenue, Profit, Customer Satisfaction & Employee Satisfaction?

  • Do you have annual goals for: Revenue, Profit, Customer Satisfaction & Employee Satisfaction?

  • Hidden
  • Do you have a work back plan in place for each of your company's annual goals and projects?

  • Have you done a SWOT on your company & each business area this quarter?

  • Are all goals and projects "SMART" (shared, measurable, attainable, relevant, and time based)

  • Do all goals have one of these three symbols in them: #, $, %

  • Do you have a sign off system in place to approve and initiate new company projects?

  • Are clear boundaries in place for the amount of debt you will take on, number of hours you will work, number of days you will travel, amount of equity you will give up, etc.

  • Does your office have a world-class work space (physical environment)?

  • Is your office an open concept?

  • Do you walls speak to the culture (filled with mantras, logos, and press coverage)?

  • Are your core values on the wall in LARGE font for all to see?

  • Do you have open channels of communication? Top down, bottom up, laterally?

  • Do you allow employees to work where and when ever they want, so long as they deliver results?

  • Do you give your employees a five week PAID vacation?

  • Do your employees each do a bucket list? Do you help them achieve them?

  • Do you work equally as hard at helping the wrong people out of your company as you do at bringing the right ones in?

  • Do you have a carefully laid out recruiting process?

  • Do you know how to find proof of past performance in job candidates?

  • Do you know what behavioral traits to interview for in new employees?

  • Can your team define each of the traits you interview for?

  • Does your team know how to probe enough to find enough proof to rate candidates?

  • Do you have a virtual bench?

  • Do you have systems in place to race to the conflict?

  • Do you have systems in place to coach each of your direct reports weekly?

  • Are you using the most current technology available to enhance communication?

  • Do you know the highest impact types of meetings to hold daily, weekly, monthly and quarterly?

  • Do all of your meetings have tight agendas?

  • Are you getting high impact results from all of your meetings?

  • Do you really know how to run highly effective meetings?

  • Have you figured out how to start all meetings on time?

  • Do you know how to select & truly focus on a target market? Are you sure?

  • Are you taking advantage of contra, run of schedule, pre-emptable and other advertising buys?

  • Are you seeing my ads more than you're seeing your own? Curious?

  • Do you have a focused PR strategy in place?

  • Do industry trade journals interview you?

  • Do you know how to craft great angles?

  • Do you know which media outlets to pitch?

  • Do you know what to say to the Media?

  • Do you have specific people who 'own' each metric or KPI that your company measures?

  • Do you know how often you should review the data?

  • Do you have a 5/15 Reporting System in place?

  • Does your Tech team look for free solutions before they buy?

  • Does your Tech team look to buy cheaply before they build?

  • Are you overwhelmed with technology?

  • Are you on the bleeding edge of all the free tech apps you can be using?

  • Are all your managers using laptops?

  • Are all your managers using & trained to use iPhones?

  • Do you have ROI's in place for Social Media?

  • Do you have a system in place to make Blogging easy or do you sit down to write one at a time?

  • Are you selling your products or services online?

  • Are you & your team using remote workforces to do tasks & projects at 20% of the normal cost?

  • Are you leveraging Gen Y as mentors?

  • Do you have systems in place to fire your bottom customers?

  • Do you have systems in place to focus on your TOP 10% of customers?

  • Do you know the top employees who work for your competitors?

  • Do you have systems in place to rebuild your team's confidence weekly?

  • Do you have Stop Doing lists?

  • Do you know the defined stages of the entrepreneurial roller coaster?

  • Do employees know why the CEO is so up & down emotionally?

  • Do the CEO's spouse & kids know why they are so up & down emotionally?

  • Depending on where you are on the roller coaster, do you know what to focus on?

  • Do you take weekly Focus Days?

  • Do you get out of the office for a full week every six months to think & work on the business?

  • Do you have systems in place to compress time?

  • Do you have systems in place for your employees to only work in email for 1 hour a day?

  • Do you have a Board of Advisors?

  • Does your board possess the skills needed to help you grow?

  • Does your board have the same vision of the future for your company that you have?

  • Do you have strong prep packages for each board meeting sent out in advance?

  • Are your board meetings effective?

  • Do you have good work and personal life balance?

  • Are you spending enough quality time with friends & family?

  • Do you spend time with people who inspire you?

  • This field is for validation purposes and should be left unchanged.
book-4

Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable

We all know that meetings suck, right?

You hear it all the time. It’s the one thing that almost everyone in business can agree on.

Except it’s not actually true… 

Meetings don’t suck.

We just suck at running meetings.   

When done right, meetings not only work, they make people and companies better.

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

In the process, you’ll turn meetings that suck into meetings that work. 

In life, we always hear about people who’ve made huge decisions from their gut – without data.Today, I want you to make a decision, not only from your gut, but also from some data.  A decision that is only $12 per employee but will be priceless for your business.

Right now, your gut is telling you something is wrong with your company’s meetings.  You KNOW everyone complains about meetings.

People HATE going to them, they HATE running them, and they really have NO idea which meetings are truly necessary but they hold meetings simply because they think that is what they SHOULD do.

Even some of the smartest CEOs in the world complain about meetings – Elon Musk publicly told employees at Tesla & SpaceX to walk out of meetings if they weren’t being run properly.

I sent Elon a message saying that wasn’t going to fix anything – the key is to fix the root of the problem – NOT continue to ignore why meetings suck.

A Meeting is – Any phone call, video call or occasion where 2 or more people meet to discuss or work-through office topics.

Most employees on average spend 1-2 hours per day in meetings.

And likely, none of those employees – front-line staff or leaders – have had any training on how to attend meetings or participate in them, LET ALONE How to RUN THEM.

Consider this…

If the Average employee spends just 1 Hour per day in meetings – that’s 1/8th of their time.

If the Average employee earns $50,000 per year.

And they’re spending 1/8th of their time in meetings, that means you’re paying $6,250 dollars per year for just ONE employee to attend meetings.

The reality is, employees spend 1/8th of their time – and 1/8th of your company’s payroll – doing something they have literally NO idea how to do.

The Reality is…

95% of employees are booking & leading meetings – and they have NEVER been trained on how to run them.

95% of employees have had NO training on how to show up and participate in the meetings they attend daily.

And 95% of employees and companies have no idea what meetings are even necessary to hold.

Meetings CAN be hugely effective – IF you know how to run them

Meetings don’t SUCK, we just SUCK at running meetings. 

Investing $15 per employee – to help ensure the $50,000 a year you spend on them is an obvious and easy choice.

This could be the most impactful $15 you’ll ever spend and will save the company’s money, time and resources instantly.

Buying a copy of Meetings Suck for 100% of your employees and having them read it this month will have a huge impact on your company’s success.

book-5

Free PR: How To Get Chased By The Press Without Hiring A PR Firm

Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. 

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. 

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. 

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: 

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps 

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. 

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company.

What they’re saying:

“I think PR is the core for promoting any business. Public relations acquires customers! That’s what’s cool about this book.”

– Kevin O’Leary,  Shark on ABC’s Shark Tank

“The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for.”

– Peter Shankman, Founder, Help a Reporter Out (HARO)

“Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it.”

– Dan Martell,  Serial Entrepreneur & Investor (Intercom.io, Unbounce)

“I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team.”

– Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

book-3-1

Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. 

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how. 

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. 

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers or how it will happen, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. 

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.

miracle-morning

The Miracle Morning for
Entrepreneurs: Elevate Your SELF to
Elevate Your BUSINESS

READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.

READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.

THESE SIX DAILY PRACTICES WILL FUEL YOUR EFFORTS TO CREATE AND SUSTAIN POSITIVE CHANGE IN YOUR LIFE.

Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.

DEVELOP A VISION FOR YOUR BUSINESS, AND BECOME THE INFLUENTIAL AND INSPIRING LEADER YOU WERE ALWAYS MEANT TO BE.

The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level by first taking yourself to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side.

Start giving your business and your life the very best opportunities for success, right now.

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.