What is a COO?
—Brittany Walters, COO Alliance member and Director of Operations for Scribe Media
When a CEO decides it’s time to get help in the business, they may well feel overwhelmed and a little desperate. They’re tempted to reach out to the first person who comes along. That’s completely the wrong approach. It’s unlikely to succeed—and it might well make things worse.
A COO could be outward-facing with a focus on marketing or PR and sales. They could be inward-facing and focus on operations, execution, and engineering. They could be IT-centric. There’s only one key requirement, and it’s this:
The COO has to be great at whatever the CEO sucks at. Again, it’s yin and yang.