When companies start laying people off, the great employees fear for their jobs. If you’re hiring salespeople when everyone is laying them off, the positive buzz that you’re still hiring will start to spread – even to customers.
What’s even better? Imagine if you hired one of your competitor’s best salespeople—what would happen then? It would impact both of your companies in precisely the way you want to in a competitive world.
I know it seems odd that while in the middle of a recession you’d want to hire more people, but the people you are hiring are the rainmakers. You’re hiring people to increase sales, add money to your gross margin, and increase buzz about your company and brands.