You’ve already got lots of products or services, so why not re-brand them or re-market them? For example, I sell leadership DVDs that are used by CEOs and their employees around the world. Once I started selling them as a package of four, DVD sales really took off. ‘The BackPocket Packet’ comprises ninety percent of the orders fulfilled from my website today. And hundreds of companies use them to train their employees now.
Another area to find cash under your company’s ‘pillow’ is by considering selling off a small equity position in your company. You’ll be able to realize some cash for what you’ve built already, and you could have a major opportunity if you sell a small position to either a current or large supplier, or customer. If they own 5% of you, you’ll get 100% of their business, too.
And while we’re on the subject. Check out this hilarious spoof headline from The Onion. Beware!