I just realized that CEOs are nuts. OK, I’ve known that for a long time, but I mean we’re nuts in the way we quickly send out emails to our whole company saying “Hey, everyone, read this book… When what we really mean is, I was browsing through this book on the plane, and my ADD kicked in, and I realized that there might be some good stuff in here for some of you to read. However, instead of me taking the time to think about which chapters or pages to read, I simply told you all to read the whole darn thing.
What a freaking waste of time, it’s like spamming all your employees.
I do NOT want your employees to read my book. In fact, I don’t want you to read it either.
Instead, I think EVERY CEO
who cares about growing his company should read only Chapters 1, 2, 3, 4, 12 & 17 of Double Double. And you should also get ALL your employees that you don’t plan on firing anytime soon to read and focus on Chapters 2, 6, 9, 10, 13 & 15.
ONLY read the other chapters of Double Double if they are related to core projects that you or your team are working on this quarter. Otherwise – stay focused.
You can get a free copy of chapter 1 of Double Double here. The book is also available on Amazon, iTunes, Audible, Get Abstract etc., and is available in hard copy, audio and Kindle formats.