Magnets both attract things, and repel things.
Your Job Descriptions have to do the same thing to be really effective. They have to be written in such a way to get the right candidates vibrating with excitement, and have the wrong people running away in fear or disgust.
If you’d like email me Cameron@BackPocketCOO.com and I’ll send you a sample of the job posting I used to recruit my Exec Assistant – we nailed it using this strategy. And if you want to know how to interview all your job candidates there are some awesome systems here too.