I’m tired of hearing CEOs or Execs say that one area of their company is more important than another.
Think of Phantom of the Opera. There are only ever 2 or 3 people on stage.
However, there are a couple hundred people doing marketing, sales, finance, operations, music, lighting, costumes, set design etc. etc. Without those couple hundred people, the stars would NEVER be stars.
Front Stage & Back Stage exists in EVERY company. Yours is no different.
Sales is NOT more important than Accounting. And don’t ever treat them that way again.