So, if you’re building a company with a really fun, entrepreneurial culture with a great work/life balance, you’re going to repel boring useless lazy people cubicle drones who have no life (good they’re boring to hang out with).
Herb Keller, founder of Southwest Airlines, got a letter this letter from a customer:
“I need you to stop telling jokes on your airline or I won’t fly with you anymore!”
Herb Keller sent a letter back: “We’ll miss you!”
The practices of Southwest Airlines are so aligned with the vision of their future that they publicly say, “Customers are not #1, our employees are.” And they put it in writing!
For more information on this topic, check out: Building a World Class Culture.